出海雷达

副总裁,品牌营销

VP, Brand Marketing

设计市场运营限定地区(需当地身份)
公司Algolia
薪资未公开
工作地点United States Remote
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间22 天前
数据来源Greenhouse
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注意地域限制:该职位明确限定在 United States Remote 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Algolia 是一个检索智能层,将意图转化为可信赖、决策级的结果。我们为超过 18,000 家客户每年提供超过 1.7 万亿次查询,具有毫秒级延迟和 99.999% 的可靠性,被顶级行业分析机构公认为搜索和产品发现领域的领先者。Algolia 平台将公司的产品、内容和业务规则转化为人类、应用程序和 AI 代理可以采取行动的数据。结果是可信赖的客户体验,带来更高的转化率,实现可衡量的业务影响。

品牌副总裁负责领导 Algolia 的全球品牌战略和创意表现。这位经验丰富的营销领导者将带领内部和外部创意团队,制定差异化的品牌战略,将 Algolia 定位为定义新类别——“检索智能”——的公司,在“发现经济”中,每个市场都将意图与大型、快速变化且具有经济价值的目录进行匹配。作为品牌副总裁,您将负责 Algolia 的视觉形象和品牌信息,以及品牌体验,让品牌在客户、合作伙伴、开发者和潜在客户——以及越来越多的 AI 代理和答案引擎——面前生动起来。

品牌副总裁将负责在目标市场、垂直领域和 ICP 中进行品牌激活,将战略转化为能显著提升品牌知名度、销售线索和营收增长的品牌活动。您将为 Algolia 的优秀品牌执行树立标准,平衡宏观战略与实际操作。

作为营销领导团队的关键成员,您将与产品营销、需求生成、现场营销、企业营销、销售、开发者关系、分析师关系和客户体验团队紧密合作,确保品牌在整个公司范围内的覆盖和一致性——以及通过我们的合作伙伴生态系统和客户群进行品牌覆盖。

这是一个品牌领导者的机会,可以定义一个新类别,并从零开始建立 Algolia 的品牌,同时确立我们在检索智能领域的领先地位。

您的职责包括:

  • 制定并负责 Algolia 的全球品牌战略、定位、语气和视觉形象,确保与 GTM 战略保持一致,并在所有细分市场、垂直领域、地区和渠道中得到遵循。
  • 领导规划
查看英文原文

Algolia is the retrieval intelligence layer that turns intent into trusted, decision-grade outcomes. Powering more than 1.7 trillion queries a year for over 18,000 customers with millisecond latency and 99.999% reliability, we are the recognized leader for Search and Product Discovery by top industry analyst firms. The Algolia platform turns a company's products, content, and business rules into data that humans, applications and AI agents can act upon. The result is trusted customer experiences with stronger conversions for measurable business impact.

The Vice President of Brand is responsible for leading Algolia’s global brand strategy and creative presence.  This seasoned marketing leader will lead a team of in-house and agency creatives to develop a differentiated brand strategy,  positioning Algolia as the company defining a new category – "Retrieval Intelligence" – within the Discovery Economy: every market where intent is matched against a large, fast-changing, economically valuable catalog.  As the VP of Brand, you will be responsible for Algolia’s visual identity and brand messaging, along with  brand experiences that bring the brand to life for customers, partners, developers and prospects – & increasingly, for the AI agents & answer engines that now discover, evaluate & recommend on their behalf.

The VP of Brand, will own brand activations across target markets, verticals, and ICPs — translating strategy into brand campaigns that drive measurable increases in  brand awareness, pipeline, and revenue growth. You will set the standard for what great brand execution looks like at Algolia, balancing big-picture strategy with hands-on execution.

As a key member of the Marketing leadership team, you will work closely with Product Marketing, Demand Generation, Field Marketing, Corporate Marketing, Sales, Developer Relations, Analyst Relations, and Customer Experience teams to ensure brand reach and consistency across the company — as well as ensuring brand reach via our partner ecosystem, and customer base.

This is a role for a brand leader excited about the opportunity to define a category and build Algolia's brand from the ground up as we establish ourselves as the leader in Retrieval Intelligence.

YOUR ROLE WILL CONSIST OF:

  • Develop and own Algolia's global brand strategy, positioning, voice, and visual identity, ensuring alignment to GTM strategy and adherence across all segments, verticals, regions, and channels.
  • Lead the planning and execution of brand campaigns and activations to produce measurable increases in brand awareness and meaningful impact to pipeline and revenue growth.
  • Build, grow, and manage an in-house creative team to scale creative output.
  • Own and optimize a portfolio of external agency relationships from selection and onboarding through performance management.
  • Partner with the CMO and marketing leadership team to define how brand investment supports broader GTM and revenue goals.
  • Drive brand adoption and consistency across internal teams, the partner ecosystem, and the customer base, acting as Algolia's internal steward of brand standards.
  • Establish brand health metrics and reporting that connect brand performance to business impact, and use that data to prioritize investment.
  • Partner closely with Product Marketing, Demand Generation, Field Marketing, and Corporate Communications to ensure brand campaigns are integrated into broader marketing and GTM programs.
  • Manage the brand budget, balancing investment across campaigns, agencies, and internal team growth.
  • Represent brand at the executive level, communicating strategy, results, and investment needs to senior leadership and cross-functional stakeholders.

YOU MIGHT BE A FIT IF YOU HAVE:

  • 10+ years of experience in brand strategy and brand marketing, with a track record of leading brand activations and campaign execution at global scale.
  • Demonstrated success driving measurable increases in brand awareness that connect directly to business/performance outcomes
  • Experience building, growing, and managing in-house creative teams from the ground up.
  • Extensive experience managing external creative and brand agencies, including scoping, selection, and performance accountability.
  • Strong executive communication and collaboration skills, with experience operating as a key member of a marketing leadership team.
  • A track record of driving brand adoption across complex, cross-functional organizations — including internal teams, partners, and customers.
  • Experience in B2B SaaS marketing is a plus.
  • Familiarity with brand tracking and measurement tools, and connecting brand metrics to pipeline/revenue systems

NICE TO HAVE:

  • Experience building a brand for a developer-facing, platform, or technical product company.
  • Experience leading a brand through a major company milestone (IPO, acquisition, rebrand, or category creation).
  • Global/international brand experience, including navigating regional nuance across NA, EMEA, and APAC.

WHAT SUCCESS LOOKS LIKE:

Within your first year, you will successfully:

  • Define and socialize Algolia's global brand strategy and secure buy-in from the CEO, CMO and GTM leadership team.
  • Evolve the  in-house creative team, with clear roles, workflows, and success KPIs aligned to the broader GTM strategy
  • Audit and refine a managed portfolio of creative/brand  agencies with clear scope and performance expectations.
  • Launch at least one flagship global brand campaign or activation with measurable awareness lift tied to pipeline impact.
  • Build reliable and transparent brand health measurement and reporting  to guide investment decisions and brand strategy.
  • Become the go-to voice for brand consistency across internal teams, partners, and customer-facing programs.
  • Be recognized as a trusted, high-impact member of the marketing leadership team.

Algolia does not discriminate on the basis of race, color, religion, sex, age, national origin, military status, veteran status, disability status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

The annual base salary compensation range for this role reflects market pay data within this location. The exact compensation offered for this role may vary depending on specific location and job-related knowledge, technical skills, and experience; and is only one part of our Total Rewards philosophy to compensate and recognize employees for their work.

Base Salary Pay Range
$264,500—$300,000 USD

FLEXIBLE WORKPLACE STRATEGY:

Algolia’s flexible workplace model is designed to empower all Algolians to fulfill our mission to power search and discovery with ease. We place an emphasis on an individual’s impact, contribution, and output, over their physical location. Algolia is a high-trust environment and many of our team members have the autonomy to choose where they want to work and when.

We have a global presence with offices in Paris, NYC, London, Sydney and Bucharest, however we also offer many of our team members the option to work remotely either as fully remote or hybrid-remote employees. Positions listed as "Remote" are only available for remote work within the specified country. Positions listed within a specific city are only available in that location - depending on the role it may be available with either a hybrid-remote or in-office schedule.

WE’RE LOOKING FOR SOMEONE WHO CAN LIVE OUR VALUES:

  • GRIT - Problem-solving and perseverance capability in an ever-changing and growing environment.
  • TRUST - Willingness to trust our co-workers and to take ownership.
  • CANDOR - Ability to receive and give constructive feedback.
  • CARE - Genuine care about other team members, our clients and the decisions we make in the company.
  • HUMILITY - Aptitude for learning from others, putting ego aside.

We’re looking for talented, passionate people to help build the world’s best search and discovery technology. We value autonomy, diversity, and collaboration. We’re committed to creating an inclusive workplace where everyone is respected and supported—regardless of race, age, ancestry, religion, sex, gender identity, sexual orientation, marital status, color, veteran status, disability, or socioeconomic background.

IMPORTANT NOTICE FOR CANDIDATES - Recruitment Fraud Notice

We’ve recently seen an increase in recruitment scams targeting job seekers. To help protect yourself, please keep the following in mind:

  • Our open positions may appear on third-party job boards, but the best way to apply safely is directly through our careers page.
  • All genuine communication from Algolia will come from an @algolia.com email address. If you receive an email from someone claiming to work at Algolia who does not have an @algolia.com email address, please do not respond or share any personal information.
  • We’ll never ask for payments, purchases, or financial details during the hiring process.

READY TO APPLY?

If you share our values and our enthusiasm for building the world’s best search & discovery technology, we’d love to review your application!

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