Platform Marketing Lead
在 Afirm,我们存在于那些重要时刻给人们一个清晰的，可预测的方式来支付随着时间的推移，没有隐藏的费用，没有惊喜和什么是最重要的。关于团队 收入团队通过战略合作伙伴关系，增长举措和进入市场执行推动了 affirm 的前线成长。我们收购，保留和扩大在电子商务，商店，电信销售和 affirm 应用程序中商人关系。该团队领导登录，关系管理和绩效优化以帮助成功。我们提供附加价值解决方案，推动采纳，并支持通过 Affirm 的产品连接商人和消费者来实现长期业务增长。在收入组织中，平台增长营销通过平台和合作伙伴收购商户。我们与 PSP 和 ISV 合作建立联合进入市场计划，激活合作伙伴生态系统，并推动可测量管道，GMV 和收入。随着我们的合作伙伴组合的成长，我们正在构建可重复使用的项目，资产和测量，帮助多个合作伙伴同时上市。团队与合作伙伴关系，销售，产品营销，品牌，法律和收入智能公司密切合作。关于角色 我们正在寻找一个平台领导营销人员开发和执行通过 Affirm's 平台和 ISV 道来实现交易员获取和激活方案。你将确定适合每一个机会的营销道，建立集成的竞选活动，并使用性能数据来改善结果。你将直接与平台合作伙伴和跨功能 Affirm 团队合作，将商家见解和业务目标转化为推动收购，启动，激活，管道，GMV 和收入的项目。这是实践中的角色。你将在频道策略，竞选开发，合作伙伴协作，资产创建，执行和测量之间移动。与平台或合作伙伴 GTM 的经验有帮助，但我们主要寻找能够快速学习新生态系统的强大营销人员。成功看起来像什么？·通过优先平台和 ISV 启动集成的商人收购和激活方案。·根据观众，目标，道阶段以及可用的证据选择合适的频道混合。·将活动活动连接到商人收获，发射，激活，管道，GMV 或收入。·确定业绩在哪里崩并建议继续做什么，改变或者停止。·构建消息，宣传简报，内容，合作伙伴。
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At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
About the Team
The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products.
Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.
About the Role
We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.
You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.
This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly.
What Success Looks Like
- Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
- Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
- Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
- Identify where performance is breaking down and recommend what to continue, change, or stop.
- Build messaging, campaign briefs, content, partner assets, and measurement plans.
- Develop strong working relationships with platform partners and internal teams.
- Turn successful campaigns into reusable playbooks, templates, and channel practices.
What You'll Do
- Own channel strategy and execution for a defined set of platform marketing programs.
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
- Analyze performance and recommend where to invest, optimize, test, or stop.
- Learn the business models, audiences, and operating styles of different platform partners.
- Manage multiple programs while making clear priority and capacity tradeoffs.
What We Look For
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
- Experience selecting and managing multiple marketing channels against a defined business objective.
- A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
- Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
- Strong project management across multiple concurrent workstreams.
- Ability to learn new products, audiences, and business models quickly.
- Clear recommendations, personal ownership, and willingness to handle execution details.
- Strong cross-functional communication and stakeholder management.
Pay Grade - I
Equity Grade - 5
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000
USA base pay range (all other U.S. states) per year: $101,000 - $151,000
Please note that visa sponsorship is not available for this position.
#LI-Remote
Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.
Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:
- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.
For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.
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