Associate Director, Regional Marketing- Northeast
关于 AbbVie,阿伯维的使命是发现和提供解决当今严重健康问题并应对明天医疗挑战的创新药物和解决方案。我们努力在免疫学，肿肿瘤学和神经科学等几个关键治疗领域中对人们的生活产生显著影响 - 以及我们的 Allergan Aesthetics 产品和服务组合中的产品和 خدمات.有关 AbbVee 的更多信息请访问 www.abbvie.com. @abbie 在 LinkedIn,Facebook,Instagram,X 和 YouTube 上关注。区域营销副总监 (ADRM) 将与 AbbVie 多个跨职能团队密切合作，确保区域营销战略和执行的协作，协调和成功发展。该领域营销角色将负责国家和地区营销倡议的开发和优化，确保与年度战略品牌计划保持一致.ADRM 将负责直接监督两到三个 RMM,同时负责其特定的区域责任。亚博维的市场管理团队将与我们的外部专家一起担任 AbbVie 营销团队的面孔，开发，实施和维持互动以在分配地理区域内产生见解。此外，ADRM 还在团队环境中工作，以优化亚博维免疫学中的品牌性能。*理想候选人将居住在纽约或波士顿地区。关键责任：战略营销 ·通过促销审查过程有效地领导项目，以及时提供高质量的工作 （满足截止日期）.确保遵守监管指导方针和阿博维流程。· 管理国家和地区会议的战略，执行和预算，外部专家咨询，顾问委员会以及商业同行教育计划。·不断应用知识并评估关键营销策略的有效性，向领导者提出关于品牌优化机会的战略建议；·基于品牌关键业务问题提供深入见解，以为导航市场战略，资源优化和战术开发提供投入；· 在分配地理领域与市场领导层进行合作，以优化营销策划的推广。·负责了解地理区域的市场驱动力，竞争环境，供应商和服务提供者
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About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
The Associate Director of Regional Marketing (ADRM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.
The ADRM will be responsible for the direct supervision of two or three RMMs while being responsible for his/her specific regional responsibilities.
The ADRM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the ADRM works within a team-based environment to optimize brand performance across AbbVie Immunology.
*The Ideal candidate will reside in New York or Boston area.
Key Responsibilities:
Strategic Marketing
· Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
· Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
· Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
· Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
· Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
· Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
· Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
Thought Leader Engagement
· Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
· Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
· Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
Key Skills
· Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
· Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
· Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
· Ability to work in a fast-paced environment
· Knowledge of applicable regulations and standards affecting Pharmaceutical Products
- Bachelor’s Degree
- Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
- Travel up to 75% of the time including some evenings and weekends
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
· The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
· We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
· This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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