绩效营销负责人（付费增长）
Performance Marketing Lead (Paid Growth)
我们寻找能够全面负责Google（搜索/YouTube）、Meta（Instagram/Facebook）、TikTok、Reddit、X、LinkedIn等平台的付费增长的人才
你是什么样的人
- 以效果为导向 + 负责任：CAC + 回本周期
- 非常注重数据：漏斗 → 用户群组 → 回本
- 热衷于实验：在创意/受众/优惠/落地页等方面进行快速、结构化的测试
- 有创意：有很强的角度
- 善用AI：使用HeyGen等AI工具来扩大广告创作和迭代规模
- 有SaaS/软件经验
你会做什么
- 负责上述平台的渠道策略和预算
- 构建广告架构（定位、出价、节奏、落地页）
- 运营创意机器（UGC风格的概念、钩子、文案、静态内容、短视频）
- 负责从点击 → 付费用户的数据追踪与分析；提升归因质量
- 自动化运营/报告/分析，减少手动工作，提高效率
Hercules的运营原则是什么？
Hercules的运营原则指导我们每天的决策。我们非常重视这些原则。其中大多数是公司特有的优先选择，可以在工作中学习。然而，在招聘过程中我们特别关注这些原则：
1. 我们行动迅速。我们快速交付、快速迭代、快速纠正错误。我们的行动导向加快了学习速度并让客户满意。
2. 我们追求卓越。把事情做好是我们的DNA。我们有良好的品味。我们注重细节。我们的产出非常简洁且自助式。我们为自己的工作感到自豪。
3. 我们充满渴望。我们愿意努力工作并突破障碍以实现目标。我们愿意在任何层级上完成任务。我们礼貌而执着。
这是全职岗位还是自由职业者？
我们接受任何形式。
Hercules是办公室办公还是远程办公？
- 全职：我们希望你在旧金山办公室办公，但也可以接受美国时区的远程办公。
- 自由职业者：仅限美国时区的远程办公
Hercules为全职员工提供哪些福利？
- 医疗、视力和牙科保险
- 随意使用你想要的AI工具（你有无限的AI预算）
- 想要多少假期就请多少假期政策
- 办公室每天提供午餐、晚餐和零食
- 我们保证你在这里会做出职业生涯中最出色的工作
薪资是多少？
10万美元-25万美元（全职另含股权）
查看英文原文
WHAT WE’RE LOOKING FOR
Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more
Who you are
- Performance-first + accountable: CAC + payback.
- Extremely data-driven: funnels → cohorts → payback
- Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
- Creative: strong angles
- AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
- Experienced in SaaS/software
What you’ll do
- Own channel strategy + budgets across the platforms above.
- Build campaign architecture (targeting, bidding, pacing, landing pages).
- Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
- Own measurement + tracking from click → paid user; improve attribution quality.
- Automate ops/reporting/analysis to move faster with less manual work.
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is this a full-time role or contractor?
We are open to either.
Is Hercules in-office or remote?
- For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.
- For contractors: remote in US time-zones
What are Hercules’ benefits for full-time employees?
- Healthcare, vision, and dental
- User whatever AI tools you’d like (you have an unlimited AI budget)
- Take what you need vacation policy
- Daily lunches, dinners and snacks in the office
- We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)