Senior Digital Marketing Manager
**THE ROLE ** 我们正在寻找一名高级数字营销经理，以领导 Form3的数字增长和需求生成战略，帮助推动我们优先市场中的管道增长和品牌发展。向营销总监报告时，你将将战略所有权与综合活动执行，基于帐户的营销，数字收购和绩效测量结合起来。你还将确定使用人工智能，自动化和营销技术来提高目标定位，个性化，效率和竞选结果的实际方法。你将与销售，客户成功，产品和更广泛的营销团队密切合作，将营销活动与商业优先事项协调并确定战略账户内的机会。**责任** - 制定和拥有 Form3数字增长和需求生成策略。- 为产品，提案，市场和战略公告进行上市计划创建。- 创建集成，多道程序，从而产生意识，参与度，合格的潜在客户和管道。- 建立基于帐户的营销方案为高价值前景和战略账户。- 使用人工智能，自动化和营销技术来提高目标定位，个性化，领先生成和竞选绩效。- 监测整个营销道的性能并做出基于洞察力的建议。- 改善网站表现，转换率，用户旅行和营销驱动参与度。**我们正在寻找 🔍** **必不可少** - 6年以上 B2B 数字营销，需求产生或活动管理方面的经验。- 有强大的发展竞选策略和提供集成营销运动的经验。- 基于账户的营销，观众细分化，管道生成和活动激活方面的专业知识。- 用人工智能，自动化和营销技术来提高竞选绩效的实践经验。- 在网站，登陆页面，电子邮件，付费媒体，搜索和社交上具有强大的数字营销能力，能够领导集成的数字战略的广度和深度。- 有强的分析和性能报告技能，结合商业和客户中心的方法。- 优秀的沟通和利益相关者管理技能，有能力有效地跨界功能合作。**可享** - 在科技，SaaS,金融科技或支付领域的经验。- 工作经验 a
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**THE ROLE 📝**
We’re looking for a Senior Digital Marketing Manager to lead Form3’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts.
**Responsibilities**
- Develop and own Form3’s digital growth and demand generation strategy.
- Create go-to-market plans for products, propositions, markets and strategic announcements.
- Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
- Build account-based marketing programmes for high-value prospects and strategic accounts.
- Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
- Monitor performance across the marketing funnel and make insight-led recommendations.
- Improve website performance, conversion rates, user journeys and marketing-driven engagement.
**WE’RE LOOKING FOR 🔍**
**Essential**
- 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
- Strong experience developing campaign strategies and delivering integrated marketing campaigns.
- Proven ability to link marketing investment to revenue growth and return on investment.
- Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
- Practical experience using AI, automation and marketing technology to improve campaign performance.
- Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy.
- Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach.
- Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions.
**Desirable**
- Experience within technology, SaaS, Fintech or payments.
- Working experience across multiple markets e.g. UK/Europe/NA
- Familiarity with tooling such as Salesforce, Pardot, Salesloft, Cognism, ZoomInfo.
**HIRING LOCATIONS 📍**
Here are the states that we are hiring from for this position:
- United Kingdom
- United States (Connecticut, Florida, New Jersey, New York, North Carolina)
All new joiners start their first day in our office to collect the equipment needed to work remotely. We'll also arrange for some of your team to come in to say hi, ensuring you're supported and have a positive first few days with Form3!
**BENEFITS 🏝️**
Form3 are a 100% remote, flexible business and are able to offer part-time working arrangements. We believe this enables our people to achieve amazing things with a healthy work-life balance.
For further information on what it’s like to work here, and for more information on our full benefits package, visit our careers page. If you have any other questions, we’d be happy to discuss these with you during the interview process.
**ABOUT FORM3 💭**
Revolutionising the world of payments with our cloud-native, multi-cloud platform.
For more information about Form3, check out the following pages:
[What we do](https://www.form3.tech/platform) | [Life at Form3](https://www.form3.tech/culture) | [Benefits](https://www.form3.tech/careers) | [Payments Cannot Fail Series](https://www.youtube.com/@Form3Cloud/podcasts) | [.Tech Podcast](https://techpodcast.form3.tech/episodes)
**OUR DEI&B COMMITMENT**
We hire talented people from a variety of backgrounds and experiences and are committed to a work environment based on diversity, open-mindedness and curiosity. We’re united by our company values (we even created them together!) and we celebrate our unique differences.
Our employee lifecycle processes are designed to embrace equal opportunity and prevent discrimination against our people regardless of personal characteristics. It is our strong belief that the more inclusive and belonging we are as a business, the better our work will be.
As an inclusive employer, we guarantee to interview all neurodiverse and physically disabled applicants who meet the minimum criteria for this role. We also encourage candidates to notify us of any reasonable adjustments that may be required during the recruitment process. This includes providing job adverts in alternative, accessible formats or adjustments required at interview stage.
If you consider yourself to be neurodiverse or physically disabled under the UN definition of disability and would like to be considered under this scheme and/or require any reasonable adjustments please let us know by sending an email to [careers@form3.tech](mailto:careers@form3.tech) clearly stating your consent for us to process this data.
For more information please refer to our [Recruitment Data Policy](https://www.form3.tech/legal/recruitment-data-policy).