高级产品经理,SMB 平台
Senior Product Manager, SMB Platform
职位描述
这是一家处于B轮/C轮阶段的金融科技公司提供的高级增长产品领导职位,专注于为小型和独立企业提供企业银行服务。你将负责并扩展完整的增长漏斗,从获取客户到留存客户,在一个需要严格实验和单位经济纪律的监管环境中运作。该职位位于产品、工程、增长营销和数据的交汇点。
你将负责
- 制定并执行与公司目标和单位经济相一致的增长产品策略。
- 负责整个增长漏斗,包括获取客户、激活、转化、变现和留存。
- 将公司目标转化为优先级明确的增长路线图,将实验与长期战略联系起来。
- 设计、运行并扩展跨落地页、信息传递、注册流程、定价和个人化功能的严格A/B测试和实验计划。
- 与产品、工程、设计和增长营销团队合作,将成功的实验转化为可扩展的功能。
- 通过明确价值主张和减少摩擦来提高注册流程和网站转化率。
- 通过SEO、AEO/LLM驱动的发现、有机渠道、联盟和教育内容提升漏斗前端表现。
- 通过提高留存率和产品深度来增加用户参与度和重复价值。
- 与数据、风险、合规和法务团队合作,利用AI加速实验、发现、分析和个人化。
- 建立和维护分析、仪器仪表和工具,以端到端地衡量和归因漏斗表现。
- 领导、指导和培养一支高绩效的增长团队,并建立可扩展的实验和运营系统。
我们寻找的人选
- 在增长、产品或增长营销领域有10年以上逐步晋升的经验,至少3至5年在高级增长或产品领导岗位的工作经验。
- 有金融科技、金融服务或订阅/消费者业务背景者优先考虑。
- 有可证明的构建和扩展增长及实验功能的记录,并在转化率、留存率和单位经济方面有可衡量的改进。
- 在A/B测试、实验工具、个性化和基于群体的分析方面有深入的实战经验。
- 对完整漏斗增长基础有深刻理解,并了解其与LTV、CAC和回本周期的关系。
- 有将AI应用于实验、内容和分析的经验
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ABOUT THE ROLE
Join a product team building a financial platform for small businesses. You will lead customer-facing experiences across onboarding, business workflows, integrations, and AI, helping customers manage everyday financial work more easily.
WHAT YOU'LL DO
- Own the roadmap for customer-facing AI features, applying automation and LLM-driven workflows to customer needs while balancing usefulness, accuracy, privacy, and risk.
- Improve the customer journey from signup through activation and ongoing engagement.
- Build business tools for invoicing, workflow automation, reminders, reconciliation, and other daily financial operations.
- Set strategy for partner integrations and APIs across accounting, payments, payroll, and business software.
- Run experiments across onboarding, activation, adoption, and retention, using metrics to guide decisions and scale successful improvements.
- Partner with Engineering, Design, Data, Risk, Compliance, and go-to-market teams to deliver products.
WHAT WE'RE LOOKING FOR
- 5 or more years of product management experience, ideally in fintech, small-business financial products, or another data-driven product environment.
- Familiarity with modern discovery channels, including SEO, AEO and LLM-driven search, organic, affiliate, and content.
- A bachelor's degree; an advanced degree or relevant analytical or technical background is preferred.
- Experience using experimentation and metrics to inform product decisions, and comfort collaborating across disciplines.
COMPENSATION & BENEFITS
Base salary: $160,000 to $200,000 annually. Visa sponsorship is not available.
LOCATION
Hybrid in New York City, with 2 to 3 days onsite each week.