Director, Category Growth (General Manager)

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:
StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.
To power this next chapter, we are building a category-led organization where each major vertical operates with clear ownership, accountability, and cultural authority.
The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category — including supply growth, liquidity, demand activation, monetization, and marketplace health.
You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.
This role is both entrepreneurial and executive — suited for a leader who wants to build and scale a culturally driven business within a high-impact marketplace.
What you’ll own:
Full-Stack Category P&L

• Own revenue, contribution margin, liquidity, and growth targets for your vertical

• Develop annual and multi-year business plans, forecasts, and investment cases

• Allocate resources across acquisition, retention, and engagement to maximize ROI

• Drive pricing, incentives, and promotional strategies aligned to marketplace health

Vertical Strategy & Market Leadership

• Define the long-term category vision, positioning, and competitive differentiation

• Identify expansion opportunities across adjacent segments, geographies, and seller tiers

• Establish scalable supply acquisition and retention strategies

• Continuously assess competitive dynamics and evolving cultural trends

Supply, Demand & Liquidity Engine

• Architect the playbook for acquiring, activating, and retaining high-value sellers and creators

• Ensure balanced marketplace dynamics between supply depth and demand velocity

• Partner with Growth and Marketing to stimulate demand moments and category engagement

• Implement structural improvements that increase conversion, retention, and monetization

Cross-Functional Executive Leadership

• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features

• Partner with Marketing to launch culturally relevant campaigns and high-impact moments

• Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance

• Represent your vertical in executive planning, QBRs, and strategic reviews

Team & Organizational Build-Out

• Hire and develop Category Managers and supporting roles as the vertical scales

• Establish operating cadence, reporting frameworks, and performance management systems

• Build repeatable GTM playbooks that can be deployed across additional categories

• Foster a culture of accountability, experimentation, and community authenticity

Ecosystem & Community Stewardship

• Act as the senior face of StockX within your category’s ecosystem

• Build relationships with top sellers, shops, creators, and community leaders

• Ensure platform growth remains culturally credible and aligned with community norms

About you:

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms

• Demonstrated ownership of revenue or P&L-level outcomes

• Proven track record of scaling a vertical, marketplace segment, or new business line

• Strong executive presence and experience influencing cross-functional roadmaps

• Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity

• Experienced people leader with a track record of building high-performing teams

• Deep connection to culture-driven or enthusiast categories

Why this role is different:
This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.
You will:

• Build and scale a culturally driven marketplace vertical from early-stage to maturity

• Directly influence product, pricing, and growth strategy

• Operate with executive visibility and measurable business accountability

• Create the blueprint for how category-led growth powers the future of StockX

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

Originally posted on Himalayas