企业事务高级经理,网红策略
Senior Manager, Corporate Affairs, Influencer Strategy
### **职业类别**
企业服务
### **职位描述**
**加入安进为患者服务的使命**
在安进,如果你觉得自己是更大事物的一部分,那是因为你确实是。我们共同的使命——为患有严重疾病患者服务——推动着我们所做的每一件事。
自1980年以来,我们在对抗世界上最严峻的疾病方面,帮助开创了生物技术领域。我们专注于四个治疗领域——肿瘤学、炎症、普通医学和罕见病——每年影响数百万患者。安进正在推进广泛的药物管线,用于治疗癌症、心脏病、炎症性疾病、罕见病以及肥胖及其相关疾病。作为安进团队的一员,你将帮助对患者的生活产生持久影响,我们通过研究、制造和提供创新药物,帮助人们延长寿命,过上更充实、更幸福的生活。
我们获奖的文化具有协作性、创新性和以科学为基础。如果你热衷于挑战,并且能在其中找到机会,你将在安进团队中茁壮成长。加入我们,改变患者的生活,同时改变你的职业生涯。
**企业事务高级经理,意见领袖策略**
**你将负责**
让我们一起行动,改变世界。安进正在寻找一位有战略眼光、富有创造力且高度协作的高级经理,负责意见领袖策略,以帮助建立并领导企业层面的意见领袖参与方法。该职位将制定负责任地接触可信外部声音的计划,包括创作者、患者倡导者、医疗专业人士和其他受信任的第三方,以提升安进的企业声誉、科学领导力和以患者为中心的故事叙述。
该职位位于获得媒体、社交和数字参与的交汇点,向外部参与执行总监汇报。高级经理将在优先企业叙事中塑造意见领袖策略,识别创作者合作的机会,以扩展优先叙事,增加文化相关性,并通过他们信任的声音触及受众。该人员将与企业事务、倡导、法律、监管、合规和代理合作伙伴紧密合作——结合强大的文化理解能力和关系建设技能,在高度监管的环境中做出明智判断。成功的候选人将独立且积极地识别机会,以推进安进的优先叙事。
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### **Career Category**
Corporate Services
### **Job Description**
**Join Amgen’s Mission of Serving Patients**
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
**Senior Manager, Corporate Affairs, Influencer Strategy**
**What you will do**
Let’s do this. Let’s change the world. Amgen is seeking a strategic, creative and highly collaborative Senior Manager, Influencer Strategy to help build and lead an enterprise approach to influencer engagement. This role will develop programs that responsibly engage credible external voices, including creators, patient advocates, health professionals and other trusted third parties, to advance Amgen’s corporate reputation, scientific leadership and patient-centered storytelling.
Sitting at the intersection of earned media, social and digital engagement and reporting to the Executive Director, External Engagement, the Senior Manager will shape influencer strategy across priority enterprise narratives, identify opportunities for creator partnerships to extend priority narratives, increase cultural relevance and reach audiences through voices they trust. This individual will work closely with Corporate Affairs, Advocacy, Law, Regulatory, Compliance and Agency partners – pairing strong cultural fluency and relationship-building skills with sound judgment in a highly regulated environment. The successful candidate will work independently and proactively identify opportunities to advance Amgen’s priority narratives and external engagement goals.
**In this role, you will need to:**
· Develop and execute an enterprise influencer strategy aligned with Amgen’s corporate affairs, reputation and business priorities.
· Identify, assess and cultivate relationships with credible influencers, creators, patient advocates, health professionals and other third-party voices relevant to priority audiences and narratives to authentically amplify external engagement initiatives.
· Advise senior stakeholders on influencer opportunities, emerging trends, reputational considerations and recommended courses of action.
· Partner with media relations, social, digital, advocacy and product communications teams to integrate creator engagement into broader communications strategies.
· Establish clear engagement standards, scalable processes, playbooks and governance models for influencer engagement across the enterprise that support transparency, business priority alignment, appropriate disclosure and compliance with applicable laws, regulations and company policies.
· Leverage creator discovery, social listening, media intelligence and analytics tools to inform sourcing, program design and reporting.
· Help shape event strategies that bring together media and influential third-party voices to increase the visibility and impact of Amgen’s priority stories.
· Maintain a strong understanding of digital culture, emerging platforms, creator trends and audience behavior to identify new opportunities and potential risks.
· Translate campaign performance data into clear insights and recommendations that improve future strategies and investments.
**What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is an individual with these qualifications.
**Basic Qualifications:**
Doctorate degree and 2 years of experience in social media, digital communications, marketing, corporate communications, or related field
OR
Master’s degree and 4 years of experience in social media, digital communications, marketing, corporate communications, or related field
OR
Bachelor’s degree and 6 years of experience in social media, digital communications, marketing, corporate communications, or related field
OR
Associate’s degree and 10 years of experience in social media, digital communications, marketing, corporate communications, or related field
OR
High school diploma / GED and 12 years of experience in social media, digital communications, marketing, corporate communications, or related field
**Preferred Qualifications:**
· 8+ years of experience developing creator or influencer programs within biotechnology, pharmaceuticals, another highly regulated industry or a leading communications agency.
· Demonstrated ability to build trusted external relationships and manage complex partnerships from strategy through execution.
· Highly self-directed and proactive, with demonstrated ability to independently identify opportunities, develop recommendations and drive complex workstreams forward.
· Strong knowledge of creator discovery platforms, social analytics tools, media intelligence platforms and campaign measurement methodologies.
· Experience with creator contracts, compensation models, content licensing, usage rights and disclosure requirements.
· Exceptional writing skills, including the ability to develop clear, compelling and precise creative briefs.
· Sound strategic judgment and the ability to balance innovation, opportunity and reputational risk.
· Proven ability to manage agencies, budgets and multiple workstreams in a fast-paced environment.
· Excellent communication, collaboration and presentation skills, including the ability to influence senior stakeholders.
**What you can expect of us**
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
· A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
· A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
· Stock-based long-term incentives
· Award-winning time-off plans
· Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies
Apply now and make a lasting impact with the Amgen team.
**careers.amgen.com**
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
**Application deadline**
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
**Sponsorship**
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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**Salary Range**
131,551.10USD -177,980.90 USD