内容营销经理
Content Marketing Manager
关于该职位
这是一家快速发展的AI语音和电话自动化公司提供的高自主权内容岗位，服务对象为中小型企业。你将定义美国市场客户如何发现、了解并信任该产品，与一支精干且有抱负的团队一起，在客户旅程的每个阶段塑造信息传递策略。
你将负责
- 主导美国市场的端到端内容营销策略，从认知到转化。
- 撰写并维护针对美国受众优化的网站和落地页文案。
- 为Meta、Google和LinkedIn等付费渠道制作高性能文案。
- 为视频平台和付费社交活动撰写广告创意脚本。
- 在社交媒体平台上制定并执行有机内容策略。
- 与创作者、客户和意见领袖合作，制作真实且具有共鸣的内容。
- 使用A/B测试、分析和用户研究持续提升信息传递效果。
- 在公司扩展过程中，参与产品定位和上市信息传递的制定。
我们寻找
- 4年以上内容营销、文案写作或增长营销经验。
- 在B2B SaaS或快速成长的软件环境中取得过显著成果。
- 英语母语或C2级别水平，对美国市场语气和文化细微差别有深刻理解。
- 熟悉绩效营销原则和以转化为导向的文案写作。
- 有在Meta、Google和LinkedIn等付费渠道撰写文案的实际经验。
- 有为YouTube和付费社交格式撰写广告创意脚本的经验。
- 展现出制定并执行有机社交媒体内容策略的能力。
- 具备分析思维，能够使用数据、A/B测试和性能洞察进行迭代。
- 有用户研究经验或与意见领袖和客户合作塑造信息传递的经验。
- 能够在快节奏、创业型环境中独立工作。
薪酬与福利
薪资范围：每年7万美元至15万美元。该职位不提供签证担保。
地点
美国纽约州纽约市，现场办公。
查看英文原文
ABOUT THE ROLE
We are looking for a Content Marketing Manager to own and drive content strategy for the US market at a fast-growing B2B SaaS company in the AI-powered business communication space. You will define the brand voice across the entire customer journey and work end-to-end on projects alongside a small, ambitious team where your work has direct, visible impact.
WHAT YOU'LL DO
- Own content marketing for the US market, shaping how businesses discover, understand, and trust the product.
- Define the brand voice across the customer journey, including performance ads, landing pages, organic content, and product messaging.
- Write and maintain website and landing page copy specifically for the US market.
- Write high-performing copy for paid channels including Meta, Google, and LinkedIn.
- Script ad creatives for video platforms such as YouTube and paid social.
- Create and execute organic content strategies across social media platforms.
- Collaborate with creators, customers, and influencers to produce authentic content.
- Improve messaging effectiveness through user research, A/B testing, and performance analysis.
- Contribute to product positioning and go-to-market messaging.
WHAT WE'RE LOOKING FOR
- 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
- Proven background in B2B SaaS or a fast-growing software environment.
- Outstanding English writing skills specifically tuned for a US audience, with native or C2 proficiency.
- Strong grasp of performance marketing principles and conversion-focused copywriting.
- Hands-on experience writing for paid channels (Meta, Google, LinkedIn) and scripting video ad creatives.
- Track record of building and executing organic social content strategies.
- Analytical mindset with experience using A/B testing and performance data to refine content.
- Experience conducting or applying user research to sharpen messaging.
- Comfort contributing to product positioning and GTM strategy.
- Self-directed and effective in a fast-moving, low-structure startup environment.
COMPENSATION & BENEFITS
Base salary: $70,000 to $150,000 USD annually, depending on experience. Visa sponsorship is not available for this role.
LOCATION
This is an on-site role based in New York, New York, United States.