生成经理
Lead generation manager
你的职责包括:
通过Glenigan门户研究建筑项目,查看销售团队提供的内部项目线索,并通过结构化外拨电话与早期阶段的设计和交付相关方进行沟通。你将通过评估机会质量、生成销售合格线索,确保在正确的时间将正确的项目分配给合适的人选,从而在销售渠道的最前端建立清晰度。
核心职责
你需负责:
- 使用Glenigan门户研究并识别相关的建筑项目
- 将研究的项目上传至CRM,信息完整准确
- 通过Project Leads WhatsApp聊天查看销售团队分享的项目线索
- 在推进或分配前检查是否有重复的项目或联系人
- 根据以下标准对每个机会进行评估和评分:
- 复杂度评分
- 关键人/关系评分
- 规格评分
- 项目开始日期
- 对建筑师、工程师、总包商、开发商和顾问进行结构化外拨电话
- 进行专业、可信的对话,专注于早期阶段的项目情报和规格影响
- 通过附带图纸生成邮件咨询,以创建销售合格线索
- 将已验证的机会推进到销售渠道中,明确下一步行动和负责人
- 在适当的时候安排与项目相关的非项目或CPD会议,以支持早期参与
- 将已验证的项目线索分配给合适的内部负责人跟进
- 确保每个销售合格线索都有准确的文档和联系方式支持
- 尽可能严格遵循销售手册中列出的每周例行计划
- 保持良好的CRM纪律,确保在规定时间内更新数据
- 提前标记风险、重复、缺口或不明确的信息以便解决
- 支持向业务发展、销售或客户关系团队进行干净、详细的交接
什么是优秀的表现
你被认可为:
以销售为导向,注重结果
· 产生持续的销售合格线索和附带图纸的邮件咨询,而不仅仅是活动量
有条理且自律
· 结构化的研究、一致的通话和干净的CRM更新
表达清晰且自信
· 与建筑师、工程师、承包商等进行可信的对话
查看英文原文
Your mission in this role is to:
Identify, qualify, and coordinate early-stage sales opportunities by researching construction projects via the Glenigan portal, reviewing inbound project leads from the sales team, and engaging early-stage design and delivery stakeholders through structured outbound calling. You will create clarity at the top of the pipeline by assessing opportunity quality, generating Sales Qualified Leads, and ensuring the right projects are
assigned to the right people at the right time.
Core Responsibilities
You are accountable for:
- Researching and identifying relevant construction projects using the Glenigan portal
- Uploading researched projects into the CRM with complete and accurate information
- Reviewing project leads shared by the sales team via the Project Leads WhatsApp chat
- Checking for duplicate projects or contacts before progressing or assigning
- Assessing and Scoring each opportunity based on:
- Complexity Score
- Stakeholder / Relationship Score
- Specification Score
- Project start date
- Conducting structured outbound calls to architects, engineers, main contractors, developers, and
consultants
- Holding professional, credible conversations focused on early-stage project intelligence and specification
influence
- Generating email enquiries with drawings to create Sales Qualified Leads
- Progressing qualified opportunities into the pipeline with clear next steps and ownership
- Booking project-related, non-project, or CPD meetings when suitable to support early engagement
- Assigning validated project leads to the appropriate internal owner for follow-up
- Ensuring every Sales Qualified Lead is supported with accurate documentation and contact detail
- Following the Weekly Routine Intent outlined in the Sales Playbook as closely as practical
- Maintaining excellent CRM discipline, ensuring updates are made within agreed timeframes
- Flagging risks, duplication, gaps, or unclear information early so they can be resolved
- Supporting clean, well-documented handovers to Business Development, Sales, or Client Relationship
teams
What Good Looks Like
You are recognised for being:
Sales focused and outcome driven
- Generating a consistent flow of Sales Qualified Leads and email enquiries with drawings, not just activity
Organised and disciplined
- Structured research, consistent calling, and clean CRM updates
Clear and confident
- Credible conversations with architects, engineers, contractors, and developers
Commercially aware
- Understanding which projects are worth progressing based on scoring and start date
Curious and detail-focused
- Uncovering useful project and stakeholder intelligence others might miss
Methodical and reliable
- Nothing sits unreviewed, duplicated, or unassigned
Resilient and proactive
- Maintaining momentum and enquiry generation week after week
A team player
- Creating clarity and momentum for others through accurate handovers and enquiries with drawings
Good = delivering a steady number of Sales Qualified Leads (enquiries with drawings), supported by accurate
project intelligence and a trusted, sales-ready pipeline that strengthens the overall engine around you. Targets may be adjusted if conversion ratios improve or decline to ensure focus remains on sales-qualified outcomes, not just activity volume.
Originally posted on Himalayas