客户营销经理
Customer Marketing Manager
你将坐在营销，销售和产品的交叉口上造个性化，基于生命周期的体验，深化客户关系并最大限度地提高现有帐户的价值。关键责任 •设计和执行客户营销计划和旅程旨在重复参与，重新注册和预先付费活动 与 geo 营销管理人员合作，制定细分观众战略以确保跨地区和客户配置文件的相关性。•与市场营销部署和竞选部署合作建立，部署和测量自动化客户生命周期活动。•与销售团队密切合作，将帐户优先事项，客户信号和协调的宣传策略进行调整。• 与产品经理合作，将新的课程提供方案，认证和学习途径纳入客户沟通。追踪和报告客户营销 KPIs,包括重新注册率，竞选参与率和预付费利用率。•确定利用客户数据和行为信号的机会，以启动及时相关的宣传活动。•支持包括证词，案例研究和推计划的客户倡导举措。与销售，产品和多个营销团队进行跨职能合作的能力 •数据驱动的思维方式，能够解释客户参与数据并将其转化为可操作程序。•优秀的沟通和利益相关者管理技能。•在 B2B,SaaS 或专业培训/教育环境中的经验是强烈优先事项。•熟悉预付或订阅商业模式是一个加大。最初发布于喜马拉雅山
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W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts.
Key Responsibilities
Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation
Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles
Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns
Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies
Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications
Create compelling messaging and content tailored to past customers at various stages of their lifecycle
Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization
Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach
Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant
Ideal Candidate
5+ years of experience in customer marketing, lifecycle marketing, or retention marketing
Strong understanding of customer journey mapping and marketing automation principles
Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua)
Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams
Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs
Excellent communication and stakeholder management skills
Experience in B2B, SaaS, or professional training/education environments is strongly preferred
Familiarity with prepay or subscription-based business models is a plus
Originally posted on Himalayas