CRM 经理
CRM Manager
关于 eCarsTrade
eCarsTrade 是一个数字汽车交易平台，为超过 40 个国家的专业买家提供服务。
通过我们的在线拍卖平台，我们每周提供超过 15,000 辆汽车，来源包括领先的车队所有者、租赁和租车公司，以及银行和经销商。
过去三年，我们实现了每年 50% 的同比增长，确立了在欧洲的领先地位。
我们正在寻找一位积极主动且技术能力强的 CRM 管理员，通过创新策略和实验提升客户留存率和激活率。如果你热衷于 CRM 系统，喜欢解决复杂问题，并能在快节奏环境中茁壮成长，我们期待你的加入！
加入 eCarsTrade，这是一家处于汽车行业的前沿动态公司，专注于二手车 B2B 销售。我们在欧洲为汽车经销商提供无缝的在线体验。立即申请，成为推动我们成功的关键人物。
职责
CRM 开发与优化
· 分析数据以生成可操作的见解，并制定新的假设以实现持续改进。
- 设计并执行 A/B 测试以优化客户互动并提高结果。
- 管理并优先处理收到的任务和请求。
- 利用 CRM 功能、无代码和低代码工具来执行复杂任务。
- 通过全面的 QA 流程确保自身工作的质量。
- 直接沟通
- 通过优化直接沟通渠道（包括电子邮件、网页横幅、推送通知和短信）提高经销商留存率、激活率和车辆购买率。
- 根据绩效指标定期调整沟通策略。
- 销售自动化
- 提升销售团队的任务管理系统，通过与销售主管合作提高任务优先级和完成率。
- 管理并优化 HubSpot 工作流、字段和任务。
- 内部运营
- 通过优化触发器和沟通系统，提高内部运营（行政、采购、财务、人力资源、开发）的效率。
- 与相关方紧密合作，实施并监控变更。
- 要求
- 商业技能：能够理解业务需求并将其转化为技术解决方案。
- HTML 与 CSS：用于创建和定制 CRM 沟通内容。
- 测试与分析：擅长运行 A/B 测试和分析漏斗。
- CRM 自动化软件：有使用经验
加分项
· MySQL：有较强的理解能力
查看英文原文
About eCarsTrade
eCarsTrade is digital car marketplace, serving professional buyers in more than 40 countries.
Through our online auction platform, we offer over 15.000 vehicles per week, sourced from leading fleet owners, leasing and rental companies, as well as banks and dealerships.
Over the last 3 years we have delivered a 50% YoY profitable growth, building a leading market position in Europe.
We are seeking a proactive and technically skilled CRM Manager to boost customer retention and activation through innovative strategies and experiments. If you're passionate about CRM systems, enjoy tackling complex challenges, and thrive in a fast-paced environment, we want to hear from you!
Join eCarsTrade, a dynamic company at the forefront of the automotive industry, specializing in B2B sales of pre-owned vehicles. We offer a seamless online experience for car dealers across Europe. Apply today and be a key player in driving our success through cutting-edge CRM strategies.
Responsibilities
CRM Development & Optimization
· Analyze data to generate actionable insights and develop new hypotheses for continuous improvement.
- Design and conduct A/B tests to optimize customer interactions and improve outcomes.
- Manage and prioritize incoming tasks and requests.
- Utilize CRM functionality, no-code, and low-code tools to execute complex tasks.
- Ensure the quality of your own work through thorough QA processes.
- Direct Communications
- Increase dealer retention, activation, and vehicle purchases by optimizing direct communication channels, including emails, web banners, push notifications, and SMS.
- Regularly adjust communication based on performance metrics.
- Sales Automation
- Enhance task management systems for the sales team, improving task prioritization and completion rates in collaboration with the Head of Sales.
- Manage and optimize HubSpot workflows, fields, and tasks.
- Internal Operations
- Improve efficiency in internal operations (Administration, Purchasing, Finance, HR, Development) by refining triggers and communication systems.
- Work closely with stakeholders to implement and monitor changes.
Requirements
- Commercial Skills: Ability to understand business needs and translate them into technical solutions.
- HTML & CSS: Essential for creating and customizing CRM communication.
- Testing & Analysis: Skilled in running A/B-tests and analyzing funnels.
- CRM Automation Software: Experience with
Nice to have
·
MySQL: Strong understanding to manage and analyze data.
- JavaScript: Optional but beneficial for advanced customization.
- No-Code/Low-Code Tools: Proficient in , Zapier.
Benefits
What We Offer:
- Contractor agreement with hourly rate
- Opportunity to work with a dynamic, international team
- Full remote position (Monday-Friday 9-18)
Originally posted on Himalayas