出海雷达

绩效营销经理(中国)

Performance Marketing Manager (China)

市场运营明确接受中国求职者
公司Oxylabs
薪资未公开
工作地点China
地域资格明确接受中国求职者
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间15 天前
数据来源Himalayas
前往 Himalayas 查看并投递 →
明确接受中国求职者:该职位的地域要求包含中国,可正常投递。

我们是一支500多名专业人士组成的团队,为全球众多知名企业提供前沿的网络数据采集解决方案,包括财富500强公司。
你将获得什么:

你将为顶级客户解决挑战,并与行业专业人士合作。我们将通过丰富的内部和外部学习资源,以及团队协作和知识共享的环境,推动你的职业成长。

我们不寻找“支持者”——我们寻找“负责人”。如果你在SaaS领域有增长经验,并且清楚在中国市场取胜所需的条件,我们希望看到你的策略。

你将拥有自主权,从零开始打造一个高效的增长引擎,负责从付费搜索和SEO到本土中国渠道的所有环节。如果你准备将你的市场洞察转化为可衡量、可重复的强大增长动力,驱动实际收入,那么让我们谈谈!

在这个职位中,你将:

获取所有权与增长战略

  • 将市场知识转化为清晰的渠道路线图:做什么、在哪里做、为什么做,以及目标指标是什么。

付费获取

  • 负责中国地区的付费搜索:结构、关键词、落地页、预算、竞价策略和报告。
  • 在适合产品的中国广告生态系统中启动并优化活动(根据产品适配性):百度、360、神马、今日头条/字节跳动、腾讯等。
  • 与设计/内容团队合作,制作高转化率的广告和落地页。

SEO增长(策略+协作)

  • 制定中国的SEO策略:主题集群、落地页计划、竞争对手差距分析、关键词优先级。
  • 与中国的内容经理紧密合作:将策略转化为执行,同时你将负责结果指标(流量质量、注册/购买转化率)。
  • 识别技术/用户体验本地化改进,提高中国转化率并减少流程流失。

本土中国渠道与合作

  • 根据市场实际情况,识别并扩大通过本土渠道的获取:知乎、微信生态、Bilibili、论坛/社区、KOL/KOC合作、开发者社区等。

市场情报与竞争优势

  • 保持对竞争对手定位、定价策略、渠道组合和信息传递在中国市场的清晰了解。
  • 带来基于竞争对手的策略,并将其适应我们的产品和品牌。
  • 监控影响代理/爬虫使用和营销可行性的监管/市场变化。

跨职能领导力

  • 与产品/开发团队合作,确保中国用户拥有顺畅的旅程
查看英文原文

We’re a team of 500+ professionals who develop cutting-edge web data gathering solutions for thousands of the world’s best known businesses, including Fortune 500 companies.
What’s in store for you:
You’ll be solving challenges for top-tier clients and collaborating with industry professionals. We’ll fuel your professional growth with vast internal and external learning resources and an environment of teaming up and knowledge sharing.

We’re not looking for a "supporter" - we’re looking for an owner. If you’ve mastered growth in the SaaS space and know exactly what it takes to win in China, we want your playbook.

You’ll have the autonomy to build a high-octane acquisition engine from the ground up, owning everything from Paid Search and SEO to native Chinese channels. If you're ready to turn your market know-how into a measurable, repeatable powerhouse that drives real revenue - let's talk!

In this role, you will:

Acquisition ownership & growth strategy

  • Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.

Paid acquisition

  • Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
  • Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
  • Collaborate with design/content to produce high-converting ads and landing pages.

SEO growth (strategy + collaboration)

  • Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
  • Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
  • Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.

Native China channels & partnerships

  • Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.

Market intelligence & competitor advantage

  • Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
  • Bring competitor-informed playbooks and adapt them to our product and brand.
  • Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.

Cross-functional leadership

  • Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
  • Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Your skills & experiences:

  • Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
  • Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
  • At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
  • Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
  • Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
  • Fluent Mandarin and strong working proficiency in English (written and verbal).
  • Comfortable operating independently in a fast-paced international environment.

Nice to have:

  • Experience with B2B SaaS and/or developer-targeted products.
  • Experience with partnerships/affiliates in China.
  • Understanding of China internet policies and constraints affecting marketing and distribution

Up for the challenge? Let’s talk!
Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

该公司其他在招职位

企业客户经理

OxylabsPoland15,400 PLNFull Time9 天前
市场运营职能支持限定地区(需当地身份)日间重叠约 2 小时,需偶尔早起或晚睡

← 返回全部职位