增长留存经理 - 服装类
Growth Retention Manager - Apparel
关于 Trafilea
Trafilea 是一个消费者科技平台，致力于推动品牌转型式增长。我们正在打造一个 AI 增长引擎，为下一代消费者品牌提供支持。
在累计营收超过10亿美元、拥有1200多万客户、覆盖19个国家的500多名人才基础上，我们结合技术、增长营销和运营卓越性，帮助有使命感的数字化原生品牌实现增长。
我们拥有并运营自己的数字化原生品牌（非代理公司），在沃尔玛、诺德斯特姆和亚马逊均有布局，并拥有强大的全球 D2C 足迹。
为什么选择 Trafilea
我们是一个以技术驱动的电商集团，正在打造并扩大我们自己的全球受欢迎的 DTC 品牌，同时帮助有抱负的人才实现快速成长。
🚀 我们自己打造并扩大品牌。
🦾 我们在 AI 和自动化方面投入，远超其他电商企业。
📈 快速测试、快速成长，帮助你同样做到。
🤝 加入一个充满活力、多元和才华横溢的全球团队。
🌍 100%远程办公，具有竞争力的美元薪资，带薪休假等。
职位职责
- 负责 Shapermint 和 Truekind 的留存策略，主导邮件、短信、推送通知和 WhatsApp。
- 设计完整的回头客旅程，从欢迎流程和交易流程到挽回和结束策略。
- 构建整合多渠道的策略，提高参与度和复购率，同时减少渠道重叠、疲劳和退订。
- 制定季度 OKR 和留存路线图，识别并优先考虑对业务影响最大的项目。
- 负责留存表现，包括收入、转化率、复购率和 LTV/CAC，将数据转化为明确的机会和行动。
- 领导实验和优化，利用客户行为、测试和竞争对手洞察，持续提升留存表现。
- 推动跨职能执行，与数据科学、创意、IT、增长和其他团队协作，消除障碍并确保高质量交付。
- 要求
- 7年以上构建和执行留存营销策略的经验，最好在以数字为主、电商或零售环境中有相关经验。
- 5年以上领导经验，有带领跨职能团队（营销、创意、数据和技术）的经验。
- 在 CRM、生命周期营销、细分和客户参与方面有深入的专业知识，对促进重复购买和忠诚度有深刻理解。
- 具备强烈的分析思维，能够利用客户和绩效数据识别机会，提升收入、复购率和 LTV/CAC。
查看英文原文
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
- Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.
- Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
- Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
- Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
- Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
- Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.
Requirements
- 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
- 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.
- Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.
- Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
- Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.
- Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.
- Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.
- Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.
Originally posted on Himalayas