Digital Experience Lead
在福布斯顾问，我们的使命是帮助读者实现他们的愿望。我们为人们提供可信的建议和指导，以便他们能够做出自信心并重新开始做最关心的事情。我们是一个经验丰富的行业专家团队，致力于帮助读者轻松地做出智能决定并选择合适的产品。福布斯咨询师拥有数十年的地理领域和团队经验，包括内容，SEO,商业智能，财务，人力资源，营销，生产，技术和销售等。据悉，该团队将丰富的行业知识带入 Forbes 顾问全球范围内的消费者信用，债务，健康，房屋改造，银行，投资，信用卡，小企业，教育，保险，贷款，房地产和旅游领域。关于福布斯顾问的角色 Forbes 顾问正在扩大其比较业务，我们寻找数字体验领先者来帮助推动其下一个增长阶段。这是一个实践上的作用，侧重于改善我们的登陆页面和客户旅行中转换。我们的比较业绩通过合作伙伴组连接客户与合适的产品，通过向高意义的，匹配良好的客户发送收入。通过大量的付费收购，从客户与我们接入时就获得正确的体验至关重要。你将会密切地与 SEM,产品，工程，设计和数据合作了解客户行为，识别最大的机会并将其转化为实验和改进，从而产生可测量的商业影响。我们正在寻找的人是好奇，具有商业思维和痴迷于理解让客户转换什么。你将同样舒适地挖掘性能数据，开发假设，塑造新经验并进行实验。责任：转型 & 实验 · 拥有优化路线图，优先考虑最大的机会来改善转换。·不断优化登陆页面和客户旅程，利用性能数据和客户见解识别和消除摩擦。·将机会变成清晰的假设和自行实验 - 从测试设计到成功措施，通过执行，分析和建议。·平衡快速获胜与更大的想法，可以显著改变绩效，使成功实验成为可扩展的改进方案。
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At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
About the Role
Forbes Advisor is scaling its Comparison business, and we’re looking for a Digital Experience Lead to help drive its next stage of growth. This is a hands-on role focused on improving conversion across our landing pages and customer journeys.
Our Comparison business connects customers with the right products across a panel of partners, earning revenue by sending high-intent, well-matched customers their way. With significant investment across paid acquisition, getting the experience right from the moment a customer lands with us is critical.
You’ll work closely with SEM, Product, Engineering, Design and Data to understand customer behaviour, identify the biggest opportunities and turn them into experiments and improvements that drive measurable commercial impact.
The person we’re looking for is curious, commercially minded and obsessed with understanding what makes customers convert. You’ll be equally comfortable digging into performance data, developing a hypothesis, shaping a new experience and getting an experiment live.
Responsibilities:
Conversion & experimentation
- Own the optimisation roadmap across your areas of the Comparison business, prioritising the biggest opportunities to improve conversion.
- Continually optimise landing pages and customer journeys, using performance data and customer insight to identify and remove friction.
- Turn opportunities into clear hypotheses and own experiments end-to-end – from test design and success measures through to execution, analysis and recommendations.
- Balance quick wins with bigger ideas that could materially change performance, turning successful experiments into scalable improvements.
SEM & landing page performance
- Work hand-in-hand with SEM to connect acquisition strategy with the on-site experience, maximising conversion and value from paid traffic.
- Understand differences in customer intent, keywords, campaigns and traffic sources, and use those insights to shape landing page experiences.
- Look across the full funnel to ensure optimisation drives meaningful commercial outcomes, not individual metrics in isolation.
Cross-functional delivery
- Partner with Product, Engineering and Design to identify opportunities and take experiments and experience improvements from idea through to launch.
- Work with Data to ensure the right tracking and measurement are in place to make confident decisions.
- Clearly communicate results, learnings and recommendations to stakeholders.
What You’ll Bring:
- 3+ years' experience in conversion rate optimisation, digital experience, growth or a similar optimisation-focused role.
- Proven experience improving landing pages, funnels and digital customer journeys through experimentation.
- Strong understanding of A/B testing, from hypothesis development and test design through to analysis and decision-making.
- Commercially sharp and able to connect customer behaviour and conversion to revenue and wider business performance.
- Data-driven and curious, with the ability to spot opportunities and turn insight into action.
- Strong understanding of UX and conversion best practices.
- Experience with analytics and experimentation platforms such as GA4, Optimizely or similar.
- A proactive self-starter, comfortable working across Marketing, Product, Engineering, Design and Data to get things done.
Nice to Have:
- Experience optimising landing pages for SEM or other paid acquisition channels.
- Experience within comparison, lead generation, affiliate or another performance-driven digital business in Home Improvement, Small Medium Business or similar.
- Experience with user testing, session replay, heatmaps or other qualitative research methods.
- Working knowledge of SQL, Tableau or similar analytics tools.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Originally posted on Himalayas