Martech运营经理
Martech Operations Manager
在Brightspeed，我们通过提供快速、可靠的互联网连接和卓越的客户体验，重新构想人们生活、工作、娱乐和互联的方式。我们在中西部和南部二十个州开展业务。
由Apollo Global Management管理的基金支持，我们的愿景是加速铜线向光纤技术的升级，为传统上缺乏宽带服务的许多农村市场带来更快、更可靠的互联网服务，同时提供一流的客户体验。
加入我们的团队，将这一愿景变为现实……设计和构建世界级的光纤网络，创造无与伦比的客户体验。
欢迎访问我们的网站！
MarTech运营经理负责通过关键营销技术平台（如Salesforce Marketing Cloud（SFMC）和客户数据平台（CDP））实现和优化跨渠道的活动执行基础设施。
该职位与市场营销、IT及跨职能团队紧密合作，将业务和客户体验目标转化为可扩展、自动化和数据驱动的沟通解决方案，以提升客户参与度和活动效果。
主要职责
· 将市场营销和客户体验目标转化为明确的业务和技术需求，与IT和其他技术团队合作，实现有效且可扩展的解决方案。
- 设计和优化跨渠道的客户旅程，提供一流的、数据驱动的体验
- 领导对现有活动执行流程、旅程和工作流进行分析，识别差距、低效环节和自动化及持续改进的机会。
- 监督技术活动，包括自动电子邮件活动设置、旅程配置、排期、测试、质量保证、部署和持续优化。
- 与技术团队合作，支持数据架构、集成和数据流，以实现营销自动化。
- 同时管理多个项目，平衡长期MarTech能力与战略重点，以及短期活动和运营需求。
- 可能会执行其他分配的任务。
以上描述旨在说明工作的性质和级别，并非详尽列出所有职责、任务和技能要求。
教育与经验
· 学士学位
查看英文原文
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.
Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.
Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.
Check us out on the web!
The MarTech Operations Manager is responsible for enabling and optimizing infrastructure for campaign execution across multiple channels through key marketing technology platforms like Salesforce Marketing Cloud (SFMC) and Customer Data Platform (CDP).
This role partners closely with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, and data-driven communication solutions that improve customer engagement and campaign effectiveness.
Key Responsibilities
· Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions.
- Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences
- Lead the analysis of existing campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
- Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
- Partner with technical teams to support the data architecture, integrations, and data flows required to enable marketing automation.
- Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
- May perform other duties as assigned.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Education & Experience
· Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
- 5+ years of experience with Salesforce Marketing Cloud (or similar marketing automation platform) development, administration, or marketing technology operations.
- Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.
Skills & Competencies
· Ability to translate business and marketing objectives into clear functional and technical requirements.
- Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications.
- Strong analytical and problem-solving skills with the ability to identify process gaps and recommend improvements.
- Demonstrated ability to manage multiple projects and priorities through effective planning and prioritization.
- Strong business acumen with the ability to balance long-term strategic objectives with short-term tactical requirements.
- Strong cross-functional collaboration skills, including experience partnering with Marketing, IT, Analytics, and other technical teams.
- Excellent written and verbal communication skills.
- Ability to adapt and deliver results in a fast-paced, evolving environment.
Preferred Qualifications
· Experience in the telecommunications industry or a related field.
· Experience with MarTech, CRM, customer data, or marketing automation platforms.
- Experience supporting personalized, real-time, or data-driven customer communications.
Physical Demands & Work Conditions
· Work is primarily performed in a home or company office environment, with regular use of a computer, telephone, and other standard office equipment.
- Occasional travel may be required for vendor meetings, industry conferences, or internal team events, estimated at up to 10% of the time.
- Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods, critical launches, or platform implementations.
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WHY JOIN US?
We aspire to contemporary ways of working.
Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Inclusion and belonging are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequests@brightspeed.com to initiate the accommodations process.
For all applicants, please take a moment to review our Privacy Notices:
· Brightspeed’s Privacy Notice for California Residents
· Brightspeed’s Privacy Notice