增长营销负责人
Growth Marketing Lead
关于该职位
这是在一家快速发展的效果营销公司中的高级客户接触型增长营销职位，该公司通过创意智能和AI驱动的测试帮助品牌扩大付费社交广告。你将负责高影响力的客户账户，领导增长策略，并与创意和媒体购买团队跨职能合作，以实现可衡量的结果。
你将负责的工作
- 管理Meta、TikTok和Google上的年度付费媒体预算，金额为500万至5000万美元，推动高效的支出和账户扩展。
- 通过定期会议、策略会议和季度业务评审来主导客户关系。
- 制定统一的增长策略，将创意表现置于付费广告计划的核心位置。
- 将创意和媒体表现数据转化为对客户、创意团队和媒体购买者的清晰、可操作的见解。
- 在漏斗策略、信号质量、优惠测试和测量方面识别并执行优化。
- 与部署在前线的创意和媒体购买团队合作，将洞察转化为高性能、可扩展的活动。
我们寻找的人选
- 4到8年实际的付费媒体经验，有代理机构背景和/或消费类应用经验者优先。
- 对Meta（Facebook和Instagram）付费广告平台和活动管理有深入的专业知识。
- 有单独负责每月支出超过100万美元的客户付费媒体账户的经验，而不仅仅是大型企业账户的共同责任。
- 有同时管理Meta、TikTok和Google广告活动的经验。
- 强大的分析能力，能够将表现数据转化为战略建议。
- 出色的演示和PPT制作技能，能够在客户面前清晰沟通。
- 有领导季度业务评审并向高级利益相关者展示增长策略的经验。
- 熟悉移动广告测量系统，包括SKAN、AEM和移动测量合作伙伴（MMPs）者优先。
- 有在精简、独立的代理机构或初创环境工作的背景，优于大型控股公司代理机构。
薪酬与福利
基本工资：每年13万美元至17.5万美元美元。此职位不提供签证担保。
地点
该职位为纽约市纽约的全职现场工作。候选人必须愿意且能够全职在办公室工作。
查看英文原文
ABOUT THE ROLE
Join a creative intelligence and performance marketing team helping brands grow through paid advertising. In this client-facing role, you'll shape growth strategy, guide substantial media investments, and connect creative performance with campaign results.
WHAT YOU'LL DO
- Manage paid media programs across Meta, TikTok, and Google, overseeing substantial budgets and driving efficient account growth.
- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
- Develop growth strategies that integrate creative performance with paid media planning and execution.
- Turn campaign and creative performance data into clear recommendations for clients, creatives, and media buyers.
- Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
- Partner with creative teams and media buyers to develop effective content and scale campaigns.
WHAT WE'RE LOOKING FOR
- At least 5 years of paid media experience, ideally in an agency or consumer app environment.
- Deep expertise in Meta advertising, with experience managing paid campaigns across Meta, TikTok, and Google.
- A track record of independently managing client accounts with seven-figure annual media budgets.
- Strong analytical skills, including comfort with KPI calculations and translating data into strategic recommendations.
- Experience leading client relationships, presenting to stakeholders, and conducting quarterly business reviews.
- Experience connecting creative performance with media buying and optimizing campaigns beyond standard dashboard metrics.
- Knowledge of mobile advertising measurement, including SKAN, AEM, and mobile measurement partners, is beneficial.
COMPENSATION & BENEFITS
Salary: $130,000 to $175,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York.