Senior Product Marketing Manager
福达是由斯坦福大学四位博士创立于2013年，建立了行业的第一家网络数字双胞胎：生产网络的数学准确模型。它是自主网络的基础，让工程师和人工智能代理人能够在影响生产之前了解每个变化的影响。这一基本本能仍然定义着我们的工作方式。我们是精确的，基于证据的，不地对清晰度进行研究，更愿意确定而不是舒适，构建了一个突破性的平台，改变团队运营和安全网络的方式在每一个主要云和供应商环境中。据 IDC 称，高盛，PayPal,S&P 全球，IBM 和戴尔等全球领导者与快速增长的企业和政府机构一起信任前进，实现平均每年1420万美元的收益。由 A.资本，安德烈森霍洛维茨，高盛 (Goldman Sachs),MSD 合作伙伴，奥梅加风险合作伙伴32区和门风险公司等顶级投资者支持，我们以我们的团队为最自豪：好奇的人更愿意建立现实而不是接受事物的总体情况。我们正在寻找一位高级产品营销经理来塑造我们的故事并为平台关键领域进行市场执行。你将深入的技术能力转化为令人信服的定位和消息，引领发，并为企业和政府组织提供胜利。与产品，销售和营销密切合作，你将向客户带来战略见解，影响产品方向，帮助客户理解如何自信地采用代理运作。这是一个喜欢深入研究技术的产品营销人员的实践角色，他喜欢构建有说服力的故事，并在客户，分析师和会议观众中代表前进以推动可测量的市场影响。这个职位报告给前进的高级产品营业总监。责任 - 对分配产品和使用案例的自己的定位，信息和价值提案，符合 Fortward 公司的叙述。- 主要产品推出端到端，协调准备性，公告，实地启用以及推出后测量与产品，销售和营销。- 与产品管理合作，将技术能力转化为清晰的客户结果并让客户和市场了解产品优先事项。- 创建令人信服的产品内容和销售资产。
查看英文原文
Forward was founded in 2013 by four Stanford Ph.D.s, building the industry's first network digital twin: a mathematically accurate model of the production network. It's the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We're accurate and evidence-driven, relentless about clarity, and we'd rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.
Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we're most proud of our team: curious people who'd rather build what doesn't exist than accept how things have always been done.
We are seeking a Senior Product Marketing Manager to shape our story and own go-to-market execution for key areas of our platform. You will translate deep technical capabilities into compelling positioning and messaging, lead launches, and equip the field to win across enterprise and government organizations. Working closely with product, sales, and marketing, you will bring customer insight into strategy, influence product direction, and help customers understand how to adopt agentic operations with confidence.
This is a hands-on role for a product marketer who enjoys going deep on technology, building compelling stories, and representing Forward with customers, analysts, and conference audiences to drive measurable market impact.
This position reports to the Senior Director of Product Marketing at Forward.
Responsibilities
- Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s company narrative.
- Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement with product, sales, and marketing.
- Partner with product management to translate technical capabilities into clear customer outcomes and bring customer and market insight into product priorities.
- Create compelling product content and sales assets, including pitch decks, solution briefs, competitive battlecards, and demo narratives. Partner with the sales enablement function to help account teams and sales engineers use them effectively.
- Represent Forward as a credible product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.
- Lead competitive and market research for assigned areas, informing positioning and deal strategy. Support analyst and press engagement through briefings, evaluations, and supporting materials.
- Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events grounded in customer needs and consistent with our positioning.
Qualifications
- Experience in enterprise software or B2B technology, with 7+ years in product marketing.
- Proven track record of launching technical products and developing positioning, messaging, and sales assets that help the field win.
- Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
- Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
- Confident presenter who can represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
- Experience using customer research and competitive intelligence to inform go-to-market strategy; analyst relations experience is a plus.
- Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.
The base pay range for this role is between $165,000 and $200,000. Base pay will depend on your skills, qualifications, experience, and location