SEO主管
Head of SEO
关于 North Star Network
North Star Network (NSN) 是一家全球性的体育和博彩媒体集团，打造并运营领先的数字品牌，连接全球30多个国家的体育迷和投注者。
我们的使命是将对体育和游戏的热情转化为可信赖的信息、数据驱动的洞察以及负责任的娱乐。
我们是一家多元文化和完全远程的公司，汇聚了50多名内部专家和200多名外部专家，来自20多个国籍，分布在欧洲、非洲和美洲。我们的自然流量获取努力带来了超过40,000个首次交易用户（FTDs），同时我们积极监控和优化旗下体育和博彩品牌组合中的5,000多个关键词。
职位介绍
North Star Network 正在寻找一位 SEO 总监，负责在30多个国家运营的体育和博彩媒体品牌的有机增长。包括 , , 和 Basket USA。
这是一个战略性和实操性兼备的领导职位。您将负责数十个网站、多种语言和多个市场的 SEO 表现，与 SEO 团队主管、业务经理、内容、产品、技术及数据团队紧密合作。
您还将帮助制定和改进我们的 AI 辅助 SEO 工作流程，确保它们有效扩展的同时保持高质量标准。
主要职责
SEO 策略与表现
- 在品牌、市场和语言层面定义并执行 SEO 路线图。
- 根据业务影响和机会优先处理项目。
- 监控排名、流量、转化率、爬行能力和索引情况。
- 调查算法更新、流量下降和技术问题。
- 建立清晰的 KPI 和报告框架。
AI、自动化与系统
- 改进用于 SERP 分析、内容质量检查、简报和内部链接的 AI 辅助工作流程。
- 开发可扩展的 SEO 系统、仪表盘和警报。
- 与数据和自动化团队合作，提高整个品牌组合的效率。
- 建立文档和知识共享流程。
团队领导
- 领导和支持15名 SEO 专家的团队。
- 指导 SEO 经理和团队主管。
- 协助招聘、培训和发展 SEO 人才。
- 提高标准，挑战过时的做法。
- 我们寻找的人选
- 在 iGaming、博彩、联盟 SEO、线索生成或大型媒体企业中具有证明的 SEO 领导经验。
- 在多个网站、市场或语言中提升自然流量的记录。
- 在技术 SEO、内容 SEO、内部链接、索引和 SERP 分析方面有扎实的专业知识。
- 擅长使用工具如 Google Search Console、Ahrefs、SEMrush、Screaming Frog、Google Analytics、Python、React、Kubernetes、Stripe 等。
查看英文原文
About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas. Our organic acquisition efforts generate over 40,000 FTDs, while we actively monitor and optimize more than 5,000 keywords across our portfolio of sports and betting brands.
About the Role
North Star Network is looking for a Head of SEO to lead organic growth across a portfolio of sports and betting media brands operating in more than 30 countries, including , , and Basket USA.
This is a strategic and hands-on leadership role. You will oversee SEO performance across dozens of websites, multiple languages and several markets, working closely with SEO Team Leads, Business Managers, Content, Product, Tech and Data teams.
You will also help shape and improve our AI-assisted SEO workflows, ensuring they scale effectively while maintaining high quality standards.
Key Responsibilities
SEO Strategy & Performance
- Define and execute the SEO roadmap across brands, markets and languages.
- Prioritize initiatives based on business impact and opportunity.
- Monitor rankings, traffic, conversions, crawlability and indexation.
- Investigate algorithm updates, traffic drops and technical issues.
- Build clear KPIs and reporting frameworks.
AI, Automation & Systems
- Improve AI-assisted workflows for SERP analysis, content QA, briefs and internal linking.
- Develop scalable SEO systems, dashboards and alerts.
- Work with Data and Automation teams to increase efficiency across the portfolio.
- Build documentation and knowledge-sharing processes.
Team Leadership
- Lead and support a team of 15 SEO specialists.
- Coach SEO Managers and Team Leads.
- Help recruit, train and develop SEO talent.
- Raise standards and challenge outdated practices.
What We're Looking For ?
- Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation or large media businesses.
- Track record of growing organic traffic across multiple websites, markets or languages.
- Strong expertise in: technical SEO, content SEO, internal linking, indexation, SERP analysis
- Hands-on experience with: Google Search Console, GA4, ahrefs, semrush, screaming Frog, rank tracking tools, log analysis
- Strong analytical and business mindset.
- Experience working with senior stakeholders and cross-functional teams.
- Interest in AI and automation, with good judgment on where automation creates value.
- Fluent English.
Important: this is a hands-on role. We are looking for someone who uses data, tools and automation daily, not someone who manages SEO from a distance.
What We Offer
- Ownership of SEO across an international portfolio.
- A strong in-house SEO team of 15 specialists.
- Exposure to a business generating 40K+ FTDs.
- Access to extensive SEO data and 5K+ tracked keywords.
- Internal AI tools, crawl data, logs, automation and technical support.
- The opportunity to shape how AI and automation are used at scale.
- A fully remote environment.
- Competitive compensation based on experience.
Ready to Join Us?
If you've successfully grown SEO in highly competitive affiliate or media environments and are excited about scaling SEO across a global portfolio, we'd love to hear from you.
Apply now and help shape the next stage of SEO growth at North Star Network.
Originally posted on Himalayas