DSP经理
DSP Manager
类别：市场营销
地点：
DSP经理负责管理并优化需求方平台，以提升数字广告表现。该职位涉及战略规划、活动管理以及与内部团队和外部合作伙伴的协作，以推动有效的广告解决方案。
关于My Amazon Guy
My Amazon Guy是一家快速发展的数字营销机构，拥有500多名员工和客户！我们充满活力、富有回报且具有创新精神。我们的公司旨在提升销售业绩，同时让客户放心，亚马逊上的所有事务都已妥善处理。
主要职责
- 制定标准操作流程并有效领导团队，确保运营顺畅并实现组织目标。
- 监督DSP的日常运营，确保最佳性能和效率。
- 管理在各种渠道上的广告活动的设置、执行和优化。
- 制定并实施数据驱动的策略，以最大化广告活动的表现和投资回报率。
- 监控关键绩效指标（KPI），并在需要时进行实时调整。
- 分析广告活动数据和性能指标，得出可操作的见解并指导未来策略。
- 使用分析工具跟踪用户行为、转化率和其他相关指标。
- 与跨职能团队紧密合作，包括销售、创意和产品开发团队，以对齐广告目标和策略。
- 与外部合作伙伴建立关系，如媒体代理和广告技术供应商。
- 有效管理广告预算，确保成本效益同时达成表现目标。
- 准备预算预测和报告，以跟踪支出和投资回报率。
- 关注行业趋势、新技术和数字广告及程序化购买的最佳实践。
- 实施创新解决方案以提高广告效果并利用新机会。
- 创建并展示详细的广告活动表现报告，向利益相关者提供见解和改进建议。
- 使用数据可视化工具有效传达发现结果。
要求
- 市场营销、广告、商业或相关领域的学士学位。
- 3年以上数字营销、程序化广告或相关领域的工作经验，专注于DSP管理。
- 精通数字广告技术、程序化购买和媒体购买策略。
- 熟练进行数据分析
查看英文原文
Category: Marketing
Location:
The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.
About My Amazon Guy
My Amazon Guy is a growing digital marketing agency with over 500+ employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of.
Key Responsibilities
- Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals.
- Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
- Manage the setup, execution, and optimization of advertising campaigns across various channels.
- Develop and implement data-driven strategies to maximize campaign performance and ROI.
- Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
- Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
- Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
- Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.
- Foster relationships with external partners, such as media agencies and ad tech vendors.
- Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals.
- Prepare budget forecasts and reports to track spending and ROI.
- Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.
- Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.
- Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement.
- Utilize data visualization tools to communicate findings effectively.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
- Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
- Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms.
Technical Requirements
· A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- Camera with at least 1080p resolution
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Details
Originally posted on Himalayas