内容与社交负责人
Content & Social Lead
我们寻找什么样的人？
我们正在招聘一名内容与社交媒体负责人，负责从头到尾推动有机增长：思想领导力、社交媒体渠道、通讯和视频。你的工作是建立一个可重复的内容引擎，持续带来关注度、流量和注册量。
你将负责什么？
- 所有Hercules的有机内容
- 渠道：X/Twitter、LinkedIn、Instagram、TikTok、通讯、博客
- 内容类型：思想领导力和产品/功能发布内容
- 范围：策略、日历、分发和迭代
- 合作者流程：雇佣/管理作家、编辑、设计师、创作者；制定简报；确保高质量输出，确保按时完成
- 视频制作：直接联系供应商制作发布视频+客户见证视频（简报、剧本、审核、交付）
- 资产再利用：将每个资产转化为多种形式（帖子、片段、邮件、博客）并进行质量控制
我们期望你具备哪些技能？
- 在产品上成功推动有机社交媒体增长的经验（最好是开发者工具、SaaS或专业消费者产品）
- 出色的写作和编辑判断力（吸引点、清晰度、语气、节奏）
- 短视频的强创意指导能力（剧本、结构、创作者指导）
- 能够建立和管理内容生产系统（简报、质量保证、工作流程、供应商管理）
- 对数据分析有良好掌握（什么带来了变化，为什么，下一步该怎么做）
- 强大的AI工作流程用于构思、撰写、编辑、再利用和性能分析
Hercules的运营原则是什么？
Hercules的运营原则指导我们每天的决策。我们非常重视这些原则。大多数原则是我们公司特别优先选择的，可以在工作中学习。然而，我们在招聘过程中会特别筛选这些原则：
1. 我们快速行动。我们快速发布、迭代并迅速纠正错误。我们的行动倾向加快了我们的学习速度并让客户感到满意。
2. 我们追求卓越。把事情做好是我们的DNA。我们有良好的品味。我们注重细节。我们的产出非常简洁且自助式。我们为自己的工作感到自豪。
3. 我们渴望成功。我们愿意努力工作并突破障碍以实现目标。我们愿意在任何层级上工作来完成任务。我们是有礼貌的执着者。
Hercules是办公室办公还是远程办公？
Hercules的创始团队在旧金山（Kearny和Bush街）办公室工作。我们有非常强的团队凝聚力。
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What are we looking for?
We’re hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.
What will you lead?
- All Hercules' organic content
- Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
- Content type: thought leadership and product/feature launch content
- Scope: strategy, calendar, distribution, and iteration
- Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
- Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
- Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
What skills do we expect you to have?
- Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
- Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
- Strong creative direction for short-form video (scripting, structure, creator guidance)
- Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
- Comfort with analytics (what moved, why it moved, and what to do next)
- Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits?
- Healthcare, vision, and dental
- User whatever AI tools you’d like (you have an unlimited AI budget)
- Take what you need vacation policy
- Daily lunches, dinners and snacks in the office
- We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k + equity (depends on seniority, equity, and location)