規劃與新業務負責人 – C-Store
Planning & New Business Lead – C-Store
职位描述
核心职责与工作内容
· 管理三名(5名)直接下属;能够通过领导力、一对一沟通和辅导,培养人才在组织内成长
· 管理约50人的经纪团队,以实现并达成客户的战略目标
· 与销售团队进行沟通(通常涉及20人以上),收集市场情报,并突出业务单元优先事项及品牌策略和战术的变化
· 制定全面的商业提案,将品牌故事与客户的战略利益相结合
· 监控现有和新类别的分销情况,通过跨渠道的产品组合增长,最大化收入潜力
· 通过与销售团队和经纪人的合作,计算并传达需求变化,提高销售预测效率,包括需求、供应和销售方面
· 通过填补核心产品缺口、创新和盈利促销计划,识别不同渠道的空白领域,提供思想领导力
· 通过与供应链和现场销售的高效沟通,管理产品供应短缺,以最小化收入损失并保持客户优先级
· 分析竞争格局和宏观经济趋势,帮助团队保持最优的市场进入策略,并对竞争威胁做出动态反应
· 与品类营销、需求、供应、收入管理以及最重要的是现场销售建立稳固的关系,以确保高效执行和收入实现
期望经验与必备技能
· 在消费品公司拥有客户管理、客户管理和/或零售销售管理方面的实际经验和验证能力
· 通过复杂销售职位,具备主导业务流程和品类管理的实际能力
· 在Microsoft Excel及其他程序(数据—IRI、SPARK、infobate、Nielsen等)方面具有高于平均水平的技能
· 清晰的例子展示出强大的分析能力;有能力并有经验使用联合数据和/或模糊数据,通过分析品类和品牌表现以及影响客户来制定全面的商业计划,以实现品类目标
· 能够为内部和外部参与者制作并展示强有力的演示文稿
· 有食品服务行业经验者优先
· 有与经纪人或其他外部机构合作的经验者优先
· 具备以客户为中心的心态,有实际成效
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Job Description
Essential Functions & Responsibilities
· Manage a team of three (5) direct reports; expected to be capable of developing talent to grow within the organization through leadership, 1:1s, and coaching.
· Manage a broker team of approximately 50 team members to deliver and achieve priorities/strategy with customers
· Own communication routines with sales teams (often involving 20+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics.
· Develop robust business proposals that combine brand story with customer’s strategic interests.
· Monitor distribution across existing and new categories to grow through portfolio mix across channels and maximize revenue potential.
· Deliver sales forecasting efficiency with demand, supply, and sales by working with sales team and broker to calculate and communicate demand changes.
· Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan.
· Manage product supply shortage through efficient communication with supply chain and field sales to minimize revenue loss and maintain customer prioritization.
· Analyze competitive landscape and macroeconomic trends to help the team maintain an optimal go to market strategy and react dynamically to competitive threats.
· Develop sound relationships with category marketing, demand, supply, revenue management, and most importantly field sales to guarantee efficient execution and revenue realization.
Expected Experience & Required Skills
· Proven & tested experience in customer management, account management, and/or retail sales management for a CPG company
· Tested ability to own business process and Category management through a complex Sales position
· Above average skillset in Microsoft excel, and other programs (data – IRI, SPARK, infobate, Nielsen, etc.)
· Clear examples of exhibiting strong analytical skills; Has the ability & experience using syndicated and/or ambiguous data to develop comprehensive business plans by analyzing category and brand performance and influences customer to achieve category objectives
· Ability to both build and present strong presentations to internal and external participants
· Foodservice industry experience is preferred
· Experience working with brokers or other outside agencies preferred
· Proven skills embodying a customer-first mentality for effective customer management and selling to achieve objectives
· Ability to set and deliver strategy to plan, organize and set/achieve priorities
· Clear examples of exhibiting polished interpersonal skills (written, verbal, and presentation) with potential to negotiate and influence effectively
· Willing to travel 15-25% out of the area as needed
Work Environment & Schedule
This position is considered a remote role with travel or visits to external locations; offices are open workspaces Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits:Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - National
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may assistance.
Originally posted on Himalayas