出海雷达

市场主管

Head of Marketing

设计市场运营职能支持未标注地域
公司Optiplay
薪资未公开
工作地点Cyprus
地域资格未标注地域
时区要求日间重叠约 3 小时,需偶尔早起或晚睡
用工类型Full Time
发布时间11 天前
数据来源Himalayas
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我们合作伙伴正在寻找一位强有力的市场总监,能够超越常规推广思维,推动我们整个游戏产品组合的增长。品牌定位、全球公关、获客活动以及展会参与:你所打造的内容将直接影响我们的曝光度、运营商合作和市场覆盖。

要求
🧩 你将负责

  • 制定并执行策略:制定端到端的B2B营销策略,明确雄心勃勃的目标、关键推广渠道和可衡量的KPI;
  • 预算与绩效管理:全面负责营销预算,优化支出,并持续评估活动投资回报率;
  • 品牌与公关主导:提升品牌认知度,管理行业声誉,并与iGaming媒体、合作伙伴和意见领袖建立牢固关系;
  • 数字与内容领导力:协调整合的数字营销工作,包括社交媒体营销、搜索引擎优化、电子邮件活动和内容策略,以吸引运营商和玩家;
  • 市场与竞争情报:深入研究市场趋势,分析竞争对手策略,并在iGaming领域中发现新的增长渠道;
  • 团队领导:组建、指导并激励一支高绩效的营销团队,营造责任意识和持续学习的环境;
  • 活动与展会:策划、协调并带领我们在顶级国际iGaming活动和展会上的参与,最大化人脉拓展和商业机会;
  • 视觉形象与设计监督:与设计师合作,批准视觉素材,确保所有宣传材料的高标准和一致性。

💎 你需具备

  • 3年以上iGaming营销经验(游戏供应商方优先),有成功活动交付和品牌知名度提升的实绩;
  • 对老虎机/赌场生态系统的B2B营销动态有深刻理解;
  • 在预算分配、绩效分析和KPI追踪方面有丰富经验;
  • 在数字渠道(社交媒体营销、搜索引擎优化、电子邮件)和国际展会(ICE、iGB、SiGMA等)管理方面有实战经验;
  • 具有战略思维,同时能快速执行,避免不必要的官僚流程;
  • 英语流利(书面和口语)。

🧠 有益的加分项

  • 拥有iGaming媒体联系人、代理商和活动组织者的成熟网络;
  • 有直接与游戏工作室或赌场运营商合作的经验;
  • 了解针对不同司法管辖区监管特点的公关策略。
查看英文原文

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.
Requirements
🧩 What you’ll do

  • Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
  • Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
  • Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
  • Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
  • Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
  • Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
  • Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
  • Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 What you bring

  • 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
  • Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
  • Strong experience in budget allocation, performance analytics, and KPI tracking;
  • Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
  • Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
  • Fluency in English (written and spoken).

🧠 Nice to have

  • Established network of iGaming media contacts, affiliates, and event organizers;
  • Experience working directly with game studios or casino operators;
  • Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
  • Strong visual eye and experience briefing/managing visual content production.

Originally posted on Himalayas

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