付费社交专员
Paid Social Specialist
Releaf Dispensary Ltd 是一家开创性的医疗大麻诊所，致力于提供高质量、安全且有效的基于大麻的产品。总部位于英国，我们通过尖端解决方案和卓越的患者服务，旨在提升患者的生活质量。我们是一支快速发展的充满热情的专业团队，使命是让患者重新掌控自己的健康旅程——我们亲眼见证了替代治疗如何改变人生。
我们自豪地成为认证的 B Corp 企业——全球首家获得此认证的医疗大麻诊所——这体现了我们对最高标准的社会和环境责任的承诺。
职位描述
您将向绩效营销主管汇报，并与我们的付费搜索专家紧密合作。您将负责并扩展我们在 Meta 及其他社交渠道的付费社交项目。
Meta 是我们的核心付费社交渠道，也是大部分预算所在——这个职位每天都会在 Ads Manager 中进行操作，根据实际表现目标管理大量支出。除此之外，随着公司的发展，我们希望有人能帮助我们测试并拓展其他平台。
这是一个运营岗位，而非监督岗位。您将负责构建广告活动、明确并测试创意、管理预算、分析数据并据此做出决策。您将在一个广告受到严格监管的领域工作，因此准确性和合规性与表现一样重要。
主要职责
- 负责 Meta 付费社交活动的日常管理——广告结构、受众、预算、竞价、投放位置以及 Facebook 和 Instagram 上的创意轮换。
- 根据 CPA 和数量目标管理并控制每月大额支出，具备清晰的预测和当月调整能力。
- 制定持续的创意测试路线图：吸引点、格式、角度、静态与视频、用户生成内容、落地页配对等。
- 明确且具体地向创意团队提出需求——您清楚想要测试什么以及原因，并能告诉设计团队什么是好的。
- 负责技术设置：像素和 Conversions API、事件配置、产品目录和受众管理，以及在信号质量下降时进行故障排查。
- 在我们所在行业的广告政策和法规限制内工作——确保每条广告、素材和落地页在上线前都符合规定，并在出现拒绝、限制或申诉时进行处理。
- 维护与 Meta 的关系
查看英文原文
Releaf Dispensary Ltd is a pioneering medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based products. Headquartered in the UK, we aim to enhance the quality of life for our patients through cutting-edge solutions and outstanding patient service. We are a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey — we have seen first-hand how alternative treatments can change lives.
We are proud to be a certified B Corp — the first medicinal cannabis clinic in the world to achieve this recognition — reflecting our commitment to the highest standards of social and environmental responsibility.
The role
You will report into the Head of Performance Marketing and work closely with our Paid Search Specialist. You’ll own and scale our paid social programme across Meta and other social channels.
Meta is our core paid social channel and where the majority of budget sits — this role lives in Ads Manager daily, managing significant spend against real performance targets. Beyond that, we want someone who can help us test and build out other platforms as we grow.
This is an operational role, not an oversight role. You'll be building campaigns, briefing and testing creative, managing budgets, reading the data and making decisions based on this. You'll be doing it in a category where advertising is tightly regulated, so accuracy and compliance matter as much as performance.
Main Responsibilities
- Own day-to-day management of Meta paid social activity — campaign structure, audiences, budgets, bidding, placements and creative rotation across Facebook and Instagram.
- Manage and pace significant monthly spend against CPA and volume targets, with clear forecasting and in-month course correction.
- Run a continuous creative testing roadmap: hooks, formats, angles, static vs video, UGC, landing page pairings.
- Brief creative clearly and specifically — you'll know what you want to test and why, and you'll be able to tell the design team what good looks like.
- Own the technical setup: pixel and Conversions API, event configuration, catalogue and audience management, and troubleshooting when signal quality drops.
- Work within advertising policy and regulatory restrictions specific to our sector — making sure every ad, asset and landing page is compliant before it goes live, and managing rejections, restrictions and appeals when they happen.
- Own the relationship with Meta's account and support teams, and get the most out of betas and alpha access.
- Test, scale or sunset activity on other platforms such as TikTok or Pinterest based on evidence
- Build the business case for new channel investment and run those tests properly, with clean measurement and a clear read.
- Own paid social reporting: weekly performance, monthly business reviews and ad hoc deep dives for leadership.
- Analyse performance end to end in GA4 alongside platform data, and be able to explain the discrepancies confidently rather than picking whichever number looks best.
- Use incrementality testing, geo tests, holdouts or lift studies to establish what paid social is genuinely delivering.
- Feed insight back into creative, landing pages and offers — you'll be expected to have a point of view on what should change and why.
What we're looking for
Essential
- Strong, demonstrable, hands-on Meta paid social experience — this is the core of the role.
- Proven track record managing significant paid social budgets with direct accountability for performance.
- Genuine creative instinct: you can spot why an ad is or isn't working and turn that into the next test.
- Comfortable with measurement — platform reporting, GA4, and the gap between the two.
- Confident with numbers: spreadsheets, forecasting, spotting anomalies quickly.
- Able to work independently and prioritise. This is a hands-on role with real ownership.
Desirable
- Experience across other paid social platforms
- Agency background, or in-house experience in a tightly regulated industry (healthcare, pharma, financial services, gambling, legal or similar).
- Working knowledge of German - useful for our German-language activity, but not a requirement.
- Conversions API / server-side tracking, Google Tag Manager, consent mode.
- Hands-on ability to cut or edit creative yourself
- Experience with influencer, affiliate or organic social as adjacent channels.
We're open on background. If you can prove you're excellent on Meta and rigorous with data, we want to hear from you.
At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them. If you'd like to discuss this, please don't hesitate to get in touch.
Originally posted on Himalayas