Product Marketing Lead – Engineering Simulation
关于我们：Datacor 是以 ERP,CRM,资产跟踪，模拟和配方等软件解决方案为主导的公司。我们致力于通过构建思熟虑，直观的产品来解决客户最困难的问题，更好地为该行业提供软件解决办法，并推动其发展。我们热衷于服务我们的客户，帮助他们利用数据作为竞争优势。我们的客户制作出延长和维持生命的产品，通过净化，肥料，美化，清洁和回收我们生活在世界的环境。我们在 Datacor 帮助客户通过我们的技术平台和应用程序来使你每天使用的产品更安全，成本高效和更有效。关于角色我们正在寻找一个产品营销经理加入我们的营销团队支持 Datacor 的工程软件部门。这个人将拥有强大的工程背景来推动我们的工程模拟软件产品定位，消息传递和上市策略。这一职能与专业知识结合着以客户为中心的讲故事，以确保我们的解决方案在市场中明显分化。理想的候选人将产品营销经验与工程学学位结合在一起，使他们能够把复杂技术概念转化为工程师，工厂运营商和决策者具有吸引力的价值提案。营销团队是一个精细，高出力的团队，正确的候选人在战略和执行中得到活力。责任：市场定位 & 信息 · 为我们在各种行业和应用程序中的工程模拟解决方案开发不同的产品定位，消息和价值建议。· 深入了解和沟通 Datacor 软件及应用如何增强机械和化学工程过程设计和分析。·创建技术和商业内容，包括产品简介，博客帖子，技术论文，案例研究，竞争战卡等。市场进入战略 ·领导新产品推出和主要发布的市场进入计划，与产品管理，销售，需求生成和服务团队合作跨功能。·为客户撰写，设计和执行电子邮件活动 （复制和视觉）促进产品采用和公司信息。·与活动和需求生成团队合作，实现潜在客户市场
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About Us:
Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.
We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.
About the Role
We are seeking a Product Marketing Manager to join our marketing team supporting Datacor’s engineering software division. This person will have a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technical expertise with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.
The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers. The marketing team is a lean, high-output team and the right candidate is energized by both strategy and execution.
Responsibilities:
Market Positioning & Messaging
· Develop differentiated product positioning, messaging, and value propositions for our engineering simulation solutions in a variety of industries and applications.
· Deeply understand and communicate how the Datacor software and applications enhance mechanical and chemical engineering process design and analysis.
· Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, competitive battlecards, and more.
Go-to-Market Strategy
· Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams.
· Write, design and execute email campaigns (copy and visuals) for customers to promote product adoption and company information.
· Partner with events and demand generation teams to execute prospective and customer marketing campaigns including webinars, conferences, trade shows, and email marketing.
· Work with global channel partners and provide marketing assets that enable them to effectively promote and sell Datacor Engineering solutions.
· Ability to capture technical use cases and customer use cases into commercial content.
Customer & Market Insight
· Conduct competitive and market analysis to identify opportunities, risks, and trends.
· Gather customer feedback to inform product roadmaps and marketing strategy.
· Develop buyer personas and map customer journeys to guide marketing programs.
· Comfortable working with complex and technical customer audiences.
Sales Enablement & External Engagement
· Build and maintain a comprehensive library of sales enablement materials including presentations, product collateral, product demo videos, training guides, and more.
· Develop and deliver (as needed) presentation decks for customer meetings, conferences, and sales engagements.
· Represent the company by presenting at conferences, symposiums, and industry events to technical audiences.
Qualifications:
· Bachelor’s degree in Engineering (Chemical Engineering strongly preferred).
· 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
· Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing on a small team.
· Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging. Must be able to translate complex engineering and product data and information into business value.
· Strong analytical skills with experience conducting competitive and market analysis.
· Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences.
· Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results.
EOE Statement:
Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
Use of AI During Interviews:
At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.
Originally posted on Himalayas