付费搜索助理

Job Title: Paid Search Associate (Remote)
About the Client: a performance marketing agency specializing in healthy, active, and lifestyle brands. The company helps businesses drive growth through data-driven marketing, audience insights, media strategy, creative content, and integrated digital solutions.
Overview: The Paid Search Associate is a hands-on execution and account health role supporting the Paid Search team. This position builds search campaigns quickly and accurately, keeps live accounts clean and on budget, and finds problems before they cost clients money. Unlike a pure QA role, the associate is expected to diagnose what is wrong and propose a specific fix, not just flag that something looks off. The associate works from documented processes, build templates, and briefs from senior team members. Recommended fixes are reviewed and approved by the Search Manager before changes that affect strategy, bidding, or budget allocation are made. This role is not responsible for leading client communication, setting campaign strategy, or owning client performance goals.
Responsibilities:

• Build new Google Ads search and Performance Max campaigns from approved briefs and templates, including campaign settings, ad groups, keywords, match types, negatives, RSAs, assets, and location targeting

• Use Google Ads Editor and bulk sheets to build and launch multi-location campaigns quickly (many of our clients operate dozens to hundreds of locations)

• Platform focus is Google Ads exclusively

• Apply naming conventions, UTMs, and conversion settings correctly on every build

• Run scheduled audits of live accounts against a standard checklist: disapprovals, limited ads, broken URLs, missing assets, conversion tracking status, budget and bid strategy settings, and naming consistency

• Review search term reports to identify irrelevant or wasted spend and propose negative keywords

• Perform daily delivery checks using internal tools and directly in platform to spot anomalies such as sudden drops or spikes in spend, clicks, CPC, conversion volume, or conversion rate

• Identify the likely cause of each anomaly (for example, a paused campaign, a tracking break, a policy issue, a budget cap, or an auction change) before escalating

• For every issue identified, document what happened, the likely cause, the recommended fix, and the expected impact

• Implement approved fixes and routine corrections (disapprovals, broken URLs, negatives, asset updates) within agreed guidelines

• Escalate issues that affect strategy, bidding, or budget allocation to the Search Manager with a recommendation, not just a flag

• Monitor campaign pacing to ensure budgets are spending appropriately relative to plan; flag under- or over-spend issues promptly

• Verify landing pages, URLs, and destination functionality prior to and after launch

• Issue Tracking & Communication

• Clearly communicate errors, risks, and pacing concerns to senior team members

• Track identified issues through resolution to ensure no gaps in execution

• Build Performance Max and Demand Gen campaigns from approved briefs

• Own recurring audits for an assigned set of accounts end to end

• Implement a wider range of approved optimizations (bid strategy target adjustments, budget shifts within plan, ad copy testing) with less review

• Help maintain and improve build templates, audit checklists, and anomaly thresholds

• Support a higher volume of accounts once consistency and trust are established

Qualifications:

• Minimum 3 years of hands-on experience building and managing campaigns in Google Ads

• Proficiency with Google Ads Editor and bulk editing in spreadsheets

• Working knowledge of keyword match types, negative keyword strategy, RSAs, assets, bid strategies, and location targeting

• Understanding of conversion tracking, including Google Tag Manager, GA4, and offline conversion imports

• Demonstrated ability to diagnose the cause of a performance change, not just notice it

• Google Ads Search certification preferred

• Strong attention to detail and comfort with process-driven, high-volume work

• Ability to work quickly without sacrificing accuracy and to meet deadlines consistently

• Clear written communication skills for internal coordination and issue write-ups

• Familiarity with Google Sheets, Google Slides, and Microsoft Teams

Schedule: Monday – Friday; 9AM – 5PM Pacific Time Zone.
Setup: Remote
Why Join STAFFVIRTUAL?

• Competitive compensation and benefits package
• HMO Day 1

• Allowances

• Attendance bonus

• Paid time offs

• Company-provided work setup (laptop, monitor, accessories)

• Training, career growth, and global exposure

• A collaborative and supportive team culture

If you're a motivated, client-focused professional who's ready to grow with a company that values people and performance, we'd love to hear from you. Apply now and join our dynamic team at STAFFVIRTUAL!
Originally posted on Himalayas