资深产品营销经理
Staff Product Marketing Manager
Overview
Bruker 是全球领先的分析仪器公司，使科学家能够取得突破性发现并开发改善人类生活的新应用。我们高性能的产品和高价值的生命科学与诊断解决方案受到全球领先企业、机构和科学家的信任。如今，超过 90 个地点的 8500 多名员工正在致力于这一永恒挑战，让世界变得更美好。
空间蛋白质组学产品组合的资深科学产品营销经理通过连接科学、产品策略和市场执行，塑造市场战略并推动 Bruker 空间蛋白质组学平台的商业成功。凭借对空间蛋白质组学、多重免疫荧光、多组学工作流程和转化研究用例的深入理解，高级科学产品营销经理将复杂的技术能力转化为清晰、有区别的价值主张，面向制药、生物技术和学术研究人员，定义产品定位，构建叙述内容，并为销售团队提供具有科学可信度的信息，同时开发和执行内容以传达产品故事。该职位与研发、产品管理、销售团队和领导层进行跨职能合作，推动客户需求并促进 CellScape 和 GeoMx 平台的采用。理想的候选人能够在科学、战略和叙事的交汇点上茁壮成长，塑造对 Bruker 仪器的市场理解，以支持空间蛋白质组学平台在整个产品生命周期中的发展。
Responsibilities
关键职责：
·
产品定位与信息传递：与产品管理和跨职能团队合作，为 CellScape 和 GeoMx 平台制定有吸引力的定位和信息。清晰阐述每个产品的价值主张，并确保所有营销渠道的信息一致、准确且最新。随时间推移保持信息的完整性和一致性，减少地区、活动和内容类型之间的不一致。
·
活动与内容执行：执行支持全球营销计划的整合活动。协调内容和创意资产的开发，包括社交媒体和数字材料，并管理各渠道的发布时机。监控活动表现，并根据参与度指标和渠道洞察进行优化。与市场团队协作
查看英文原文
Overview
Bruker is one of the world’s leading analytical instrumentation companies enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Our high-performance products and high-value life science and diagnostic solutions are trusted by leading businesses, institutes, and scientists worldwide. Today, more than 8,500 employees at over 90 locations are working on this permanent challenge to make the world a better place.
The Staff Scientific Product Marketing Manager for the spatial proteomics portfolio shapes market strategy and drives commercial success for Bruker’s spatial proteomics platforms by bridging science, product strategy, and go‑to‑market execution. With deep understanding of spatial proteomics, multiplex immunofluorescence, multiomics workflows, and translational research use cases, the Sr. Scientific Product Marketing Manager translates complex technical capabilities into clear, differentiated value propositions for pharma, biotech, and academic researchers, defining positioning, crafting the narrative, and equipping commercial teams with scientifically credible messaging, as well as developing and executing content pieces to communicate the product stories. The role works cross‑functionally with R&D, product management, commercial teams, and leadership to champion customer needs and advance adoption of the CellScape and GeoMx platforms. Ideal candidates thrive at the intersection of science, strategy, and storytelling, shaping market understanding of Bruker’s instruments to support spatial proteomics platforms across the full product lifecycle.
Responsibilities
Key Responsibilities:
·
Product Positioning & Messaging: Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the CellScape and GeoMx platforms. Clearly articulate each product’s value proposition and ensure consistent, accurate, and up-to-date messaging across all marketing channels. Maintain message integrity and alignment over time, minimizing inconsistencies across regions, campaigns, and content types.
·
Campaign & Content Execution: Execute integrated campaigns that support global marketing programs. Coordinate the development of content and creative assets, including social and digital materials, and manage release timing across channels. Monitor campaign performance and optimize based on engagement metrics and channel insights. Collaborate with marketing programs to deploy content through an omnichannel approach.
·
Go-to-Market & Lead Activation: Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth. Manage lead generation efforts across campaigns, webinars, and events, including audience targeting and list sourcing from associations, conferences, and external partners.
·
Sales Enablement: Equip the commercial team with the tools, training and resources needed to effectively communicate the value of Bruker Spatial Biology products. Support the sales process by tailoring content to specific buyer personas and stages of the customer journey, helping to accelerate deal velocity and improve win rates.
·
Competitive Analysis and Market Research: Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions to gain actionable insights that inform strategic decisions and shape the messaging and positioning of Bruker Spatial Biology products. Provide periodic updates to the commercial team on recent developments from the competitors.
·
Performance Tracking & Reporting: Track and report on the performance of marketing initiatives. Analyze key metrics such as lead volume, conversion rates, and return on investment (ROI) to guide future program improvements.
Qualifications
Qualifications:
·
Education: Advanced degree (MS or PhD) in life sciences, molecular biology, immunology, oncology, or a related field required.
- Scientific Expertise: Strong working knowledge of molecular biology, sequencing, proteomics and multiomics approaches (RNA/protein), and spatial biology. Familiarity with spatial proteomics and high-plex proteomics technologies is highly desirable.
- Marketing & Commercial Experience: 3-7+ years of experience in product marketing, product management, applications, or related commercial roles in the life sciences/tools industry. Experience developing product positioning, messaging, and go‑to‑market strategies for scientific instruments, assays, or software. Proven ability to partner with sales and applications teams to support field enablement and customer engagement.
- Strategic & Analytical Skills: Ability to translate complex scientific concepts into clear, differentiated value propositions for multiple audience types. Strong market and competitive analysis skills and experience identifying customer needs and emerging trends. Demonstrated success in driving cross‑functional alignment and influencing without authority.
- Communication & Content Development: Exceptional written and verbal communication skills, with ability to craft scientific yet commercially relevant materials. Experience developing marketing collateral, campaigns, presentations, and digital content is a plus.
- Collaboration & Leadership: Effective at working across R&D, product management, sales, applications, and leadership teams. Ability to manage multiple projects, prioritize effectively, and drive initiatives from concept to execution.
- Other Preferred Experience: Background working with biopharma, biotech startups, CROs, or translational research groups. Willingness to travel for customer visits, conferences, and internal company events, up to 15%.
At Bruker, base salary is part of our total compensation. The estimated base salary range for this full-time position is between $108,000 and $173,000 provides an opportunity to progress as you grow and develop within a role. The base salary for the role will depend on a several job-related factors, including, but not limited to education, training, experience, the geographic location of the successful candidate, skills, competencies, job-related knowledge and travel requirements for this position. Full-time employees may also be eligible for a performance-related incentive in addition to a full range of benefits including 401(k) with company match, an employee stock purchase plan, medical and dental plans, life insurance, short-term and long-term disability insurance, employee assistance program and paid time off including vacation, sick time and holidays, and more.
Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.
Originally posted on Himalayas