亚马逊营销内容经理
Amazon Marketing Content Manager
我们正在寻找一名亚马逊营销内容经理，负责UGT BRANDS电商平台产品内容的创作与开发。
如果你有使用亚马逊PL FBA的经验，对亚马逊营销有深入了解，喜欢为营销问题找到创意解决方案，并且是一个注重结果、喜欢高效完成任务的人，我们希望收到你的简历！
关于我们：
我们于2016年作为电商公司起步，主要在美国和加拿大销售直面消费者的产品。目前我们拥有多个在亚马逊上热销的美妆品牌，还有很大的发展空间和扩展潜力。
我们是一家完全远程办公的公司，拥有自主驱动的文化，没有过度指导，团队成员相互支持，重视开放沟通，同时也重视能够独立思考并解决问题的人。
职位概述：
该职位负责创建新产品内容并提升现有产品列表的转化率。
这包括处理所有可用的亚马逊视觉内容方面和工具，涉及业务的所有方面，管理日常运营、产品组合、定价、促销、广告和账户对账。这需要与市场、财务、物流、客服和IT部门的内部和外部关系及运营进行协作和协调。
职责：
- 管理与亚马逊视觉内容和产品上架相关的全部任务
- 制定文案和视觉内容策略以提高转化率
- 协调使用亚马逊SEO工具（如Helium 10、Datadive等）撰写产品SEO文本
- 管理竞争对手列表分析，设计并执行测试，收集和分析数据，识别趋势和洞察
- 协调创建新产品列表（包括文字和图形）——撰写需求文档并协调分包商任务
- 维护和优化亚马逊上的现有产品内容（包括文字和图形）
- 协调视频制作
- 开发亚马逊品牌商店和品牌内容
- 监控、分析、A/B测试列表/内容表现，基于关键绩效指标形成结论，并在需要调整时采取适当行动
关于你：
- 在市场营销或销售相关岗位中具有亚马逊PL工作经验（了解其原理和功能）
- 英语水平高级，流利使用
查看英文原文
We are looking for a candidate for the Amazon Content Manager role, to take ownership of the UGT BRANDS e-commerce products content creation and development.
If you have experience working with Amazon PL FBA, have a deep understanding of Amazon marketing, love finding creative solutions for marketing issues and you are a result-oriented individual, who loves to get things done - we would love to hear from you!
About us:
We started our journey in 2016 as an e-commerce company selling direct-to-consumer products in the USA and Canada. We currently own a couple of best-selling cosmetic brands on Amazon and have a lot of room to grow and expand.
We are a fully remote company and we have a self-starter culture with no hand-holding and an amazing team that is supportive, values open conversation but values independent thinkers able to figure things out.
Position overview:
This position is responsible for creating new product content and improving our current product listings conversion rate.
This includes working with all available Amazon visual content aspects and instruments. all aspects of the business, managing day to day operations, assortment, pricing, promotions, advertising and account reconciliation. This is done in collaboration and coordination with internal and external relationships and operations across marketing, finance, logistics, customer service and IT.
Responsibilities:
- Managing full scope of tasks related to Amazon visual content and listing products on Amazon
- Develop strategies on copy and visual content to increase conversion.
- Coordinating creation of SEO texts for products using Amazon SEO tools for keywords (Helium 10, Datadive etc.)
- Managing competitors listing analysis, design and execute tests, collect and analyze data, identify trends and insights
- Coordinating creating new product listings (both text and graphic) - creating briefs and coordinating subcontractors tasks
- Maintaining and improving existing products content on Amazon (both text and graphic)
- Coordinating videos creating
- Developing Amazon brand stores and brand content
- Monitoring, analysing, A/B testing listing/content performance and forming conclusions based on key performance indicators and taking appropriate action when course correction is required.
About You:
- Experience of work with Amazon PL in a marketing/sales related role (understanding the principles and features of work)
- Advanced English language proficiency
- Experience with SEO texts, SEO text optimization, Helium 10 or similar
- Excellent organizational and time management skills
- Self-motivated with the ability to take ownership of deliverables and outcomes
- Strong analytical and project-management skills
- Understanding of the principles of the content manager position, experience working with creative teams
We offer:
- Competitive salary rate in USD
- Flexible remote work in an experienced and authentic team
- Company with international flair
- Startup environment with flat hierarchies
- Trainings and support
Originally posted on Himalayas