网络研讨会与社交媒体营销主管
Webinar and Social Media Marketing Executive
LOCALiQ是Newsquest Media Group旗下一家获奖的数字营销机构，正在寻找一位富有创意且具有商业思维的网络研讨会和社交媒体营销主管加入我们不断壮大的营销团队。你可以远程从英国任何地方工作，将在社交媒体、网络研讨会和数字渠道中发挥关键作用，将LOCALiQ品牌生动地呈现出来。这是一个令人兴奋的机会，适合一位热爱创建吸引人的内容、建立在线社区并制定能提升知名度、参与度和需求的活动的数字营销人员。你将负责我们的有机社交媒体存在，举办高影响力的网络研讨会和虚拟活动，与公司内部的专家合作，并利用受众洞察持续优化表现。如果你对数字营销、内容创作和讲故事充满热情，并且能在快节奏的环境中充分发挥创造力和成果，我们期待你的加入。
该职位为全职远程办公；但候选人必须拥有在英国工作的权利，并在任职期间位于英国。
主要职责
- 制定并发布能够强化LOCALiQ品牌的有吸引力的社交媒体内容，鼓励有意义的受众互动。
- 负责管理关键B2B平台上的有机社交媒体内容日历。
- 从概念到文案撰写、发布、社群管理和性能优化，全程制作社交媒体内容。
- 领导网络研讨会和虚拟活动的策划、协调和执行。
- 制定网络研讨会主题、推广活动和后续行动，以最大化注册人数、参与度和潜在客户获取。
- 在社交媒体、电子邮件、搜索和其他数字渠道上开展整合营销活动。
- 跟踪社交媒体、内容和数字营销趋势，发现机会以扩大受众覆盖和互动。
- 分析活动和受众数据，进行测试、学习并持续改进表现。
- 使用WordPress和其他数字平台管理并更新网站和活动内容。
- 通过HubSpot创建和执行电子邮件营销活动、新闻通讯和培育流程。
- 监测并报告关键营销指标，提供见解和建议以提高结果。
- 与内部利益相关者和专家合作，将想法、专业知识和行业洞察转化为引人入胜的内容。
技能、知识与专长
查看英文原文
LOCALiQ, an award-winning digital marketing agency within Newsquest Media Group, is looking for a creative and commercially minded Webinar and Social Media Marketing Executive to join our growing marketing team. Working remotely from anywhere in the UK, you'll play a key role in bringing the LOCALiQ brand to life across social media, webinars and digital channels. This is an exciting opportunity for a digital marketer who enjoys creating engaging content, building online communities, and developing campaigns that generate awareness, engagement and demand. You'll take ownership of our organic social presence, deliver high-impact webinars and virtual events, collaborate with subject matter experts across the business, and use audience insights to continually optimise performance. If you're passionate about digital marketing, content creation and storytelling, and thrive in a fast-paced environment where creativity and results go hand in hand, we'd love to hear from you.
The role is fully remote; however, the candidate must have the right to work and be located in the UK during employment.
Key Responsibilities
- Develop and deliver engaging social media content that strengthens the LOCALiQ brand and encourages meaningful audience engagement.
- Own and manage the organic social media content calendar across key B2B platforms.
- Create social content from concept through to copywriting, publishing, community management and performance optimisation.
- Lead the planning, coordination and delivery of webinars and virtual events.
- Develop webinar themes, promotional campaigns and follow-up activity to maximise registrations, attendance and lead generation.
- Build and deliver integrated marketing campaigns across social media, email, search and other digital channels.
- Stay up to date with social media, content and digital marketing trends, identifying opportunities to grow audience reach and engagement.
- Analyse campaign and audience data to test, learn and continually improve performance.
- Manage and update website and campaign content using WordPress and other digital platforms.
- Create and execute email marketing campaigns, newsletters and nurture journeys through HubSpot.
- Monitor and report on key marketing metrics, providing insights and recommendations to improve results.
- Collaborate with internal stakeholders and subject matter experts to turn ideas, expertise and industry insights into compelling content.
Skills, Knowledge & Expertise
- Proven experience in a digital marketing role, ideally within a B2B environment.
- Strong social media marketing experience with a track record of creating engaging content and growing audience engagement.
- Experience planning and delivering webinars, virtual events and online content experiences.
- Ability to develop content and campaigns across multiple digital channels, including social media, email and web.
- Excellent copywriting and content creation skills with strong attention to detail.
- Good understanding of social media platforms, audience behaviours and content best practices.
- Experience using marketing and content management platforms such as HubSpot, WordPress and social media management tools.
- Strong analytical skills with the ability to interpret campaign performance and identify optimisation opportunities.
- Creative mindset with experience using graphic design, video editing or content creation tools. Adobe Creative Suite experience is desirable.
- Excellent organisation and project management skills, with the ability to manage multiple deadlines and campaigns simultaneously.
- Strong communication and stakeholder management skills.
- Ability to translate complex marketing concepts into accessible, engaging and audience-focused content.
- Self-motivated and comfortable working within a remote-first environment.
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
Originally posted on Himalayas