Associate Field Marketing Manager, Emerging - Dunkin' - Georgia
作为新兴市场的品牌增长战略建设的特许经营商网络的主要合作伙伴，这一关键作用集中在于成为区域和当地市场动态方面的专家，了解消费者，竞争环境，宏观与经济因素以及 Dunkin 业务优势和机遇。他们是特许经理合作伙伴和国家营销计划以及本地影响和/或为他们的网络构建地区发言人。与运营，培训，发展，增长顾问和分析密切合作。职位帮助特许经营者建立扩展所需的能力，重点是创造和捕获需求，通过高触摸的支持模式加速利增长和市场成熟。RESPONSIBILITIES · 与特许经费者建立牢固关系，担任他们的当地营销教练·成为区域/本地动态，优势和机会的专家：本地 Dunkin 业务，本地市场条件 （消费者，竞争力，宏观/经济）,特许经理者的视角 （商业挑战，关注，需要）·确定有必要提供支持 （营销和/或 XF 团队支持）的当地的企业变化，变化和需求 - 帮助识别何时以及在哪里出现。· 根据需要与市场领导的特许经营商在指定地区/领土内保持强的特许权关系。通过1:1的特许会员会议和 XF 合作伙伴在现场度过专业时间。· 在市场关键时刻，包括营销计划执行，公交支持，当地特许经纪人店水平支持等方面提供实地支持。· 参加特许经理会议并支持会议材料和演讲 （RMC/新兴市场委员会，DAC 等）. · 倡导包括定价门户网站和 LMS 在内的本地商店营销工具 · 与加盟商合作推动 LMM 战略 确保每个网络都有全年计划。向 LMM 团队提供有关机会领域的持续反，以及关于新方案的建议。·支持 FMM/FMD 以确定补充国家计划的区域媒体机会。与当地公关机构合作获得活动覆盖和伙伴关系激活。·了解国家营销策略和项目。担任国家计划地区/地方发言人教育资格最低：高中文凭或 GED.优先：商业学士学位，
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A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.
RESPONSIBILITIES
· Build strong relationships with franchisees, serve as their local marketing “coach”
· Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
· Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
· Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
· Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
· Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
· Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
· Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
· Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
· Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans
EDUCATION QUALIFICATIONS
Minimum: High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.
EXPERIENCE QUALIFICATIONS
3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.
TRAVEL REQUIRED
Up to 60% travel
SUCCESS MEASURES
Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.Originally posted on Himalayas