高级内容主管（远程 - 欧洲）
Senior Content Executive (Remote - Europe)
我们成功的客户是一家在多个市场和众多产品线中从事线索生成的快速发展的企业。这是一个独特的机会，参与正处于发展关键阶段的企业，并成为其雄心勃勃增长计划的重要一员。该职位可以完全远程办公，也可位于马耳他。
他们正在招聘一名高级内容主管，负责其中一个双语博彩产品团队。作为高级内容主管，你将擅长制定数据驱动的内容策略，进行内容简报、撰写和编辑，以符合产品风格指南。
职责和要求：
- 按照产品风格指南和用户画像编写、编辑和进行内容简报。
- 与UX、SEO和产品经理合作，优先开发符合产品策略和用户需求的内容。
- 维护并发展产品的风格指南和语气，并在内容和产品团队中推广。
- 进行竞争性和定性内容审计。
- 设定明确的内容指标来判断内容项目的成功或失败，监控它们，并向产品团队报告。
- 指导团队成员，进一步提升他们的内容技能。
- 为产品利益相关者提供创意和战略性的内容输入。
- 对产品上部署的内容资源负责。
- 负责建立未来可使用的流程库。
- 成为了解市场趋势和竞争对手的专家。
要求：
- 在内容岗位上有可证明的经验（ preferably 在在线联盟行业）。
- 熟悉内容策略及其在数字产品中的应用。
- 具备分析思维，能够设定绩效指标。
- 出色的语法知识和卓越的书面沟通能力。
- 英语流利/母语者是必需条件。
- 具有强大的团队协作能力，能够将背景各异的团队凝聚在一起。
- 在赌场和老虎机垂直领域以及内容领导岗位上的经验是加分项。
查看英文原文
Our successful client is a fast-growing business operating in lead generation across many markets and numerous properties. This is a unique opportunity to be involved in a business at such a pivotal stage in its development and to become an integral part of the ambitious growth business is set to achieve. The role can be fully remote or based in Malta.
Now they are hiring a Senior Content Executive to be involved with one of their multilingual iGaming product teams. As a senior content executive, you’ll be at home making data-driven content strategies, briefing, writing and editing content to match the style guides.
Duties and Responsibilities:
- Writing, editing and briefing of content in line with product style guides and user personas.
- Work alongside UX, SEO and the Product Manager to prioritise the development of content that matches the product strategy and user needs.
- Maintains and develops the product’s style guide and voice and champions them within both the content and product team.
- Performs competitive and qualitative content audits.
- Sets clear content metrics to determine the success or failure of content initiatives, monitors them, and reports on them to the product team.
- Mentors team members and further develops their content skills.
- Provides creative and strategic content input to product stakeholders.
- Is accountable for the content resources deployed on a product.
- In charge of building a library of processes for future use.
- Become an expert about the market trends and competitors.
Requirements:
- Demonstrable experience working within a content role (preferably within the online affiliate industry).
- Knowledge of content strategy and how to apply it to a digital product.
- An analytical mind that is comfortable setting performance metrics.
- Excellent knowledge of grammar and superlative written communication skills.
- Fluent/Native English speaker essential.
- Strong team collaboration skills and the ability to bring teams with widely diverse backgrounds together.
- Experience within the casino and slot verticals, and in a content leadership role is considered an asset.
Originally posted on Himalayas