Web Marketing Manager
简是一个团队，旨在促进增长，传播快乐和服务我们的医疗保健社区。我们正在寻找准备加入我们的人员，因为我们每天都会简化医疗保健专业人员和患者的生活。网络团队拥有网站的端到端：工程，设计，内容和连接它们的战略。这个角色是最后一个部分。作为 Web 营销经理，你决定了网站将向何处发展以及为什么：信息架构，导航，页面策略和通过线，使网站成为一致的高性能体验。这意味着将战略与真正的增长目标联系起来，以便网站得到发现和转换。你会密切地与我们的产品营销团队 （包括我们高级 PMM 平台）合作，让简在网络上出现的方式反映了我们如何定位自己作为一个多产品，人工智能驱动的平台，但网页策略本身是你的所有权。这是一个拥有实际影响力的高级建筑师个人贡献者角色。策略，设计，工程和内容从一开始就一起工作；没有交付，并且你通过清晰度和判断来领导这项工作。我们希望你做出什么 - 拥有一套 Jane 营销网站的策略。转化 Jane 的业务目标为一个具体的路线图，由框架和共享语言支持，使 Web 团队能够做出关于什么要构建以及该如何留下清晰的决定。在主页等旗舰页面上，你将引入品牌，内容，设计和产品以确保我们讲述的故事与产品从业者注册的一致。你是网站结构和原因的决策者。- 将战略与客户和性能联系起来。合成质量和数量的信号，让诊所和临床医生对 Jane 的需求有明确的视角。确保网站获得保留，将战略决策定在网站运送后的表现上。- 引导我们的有机和响应引擎存在。确保从业者在寻找解决方案时找到 Jane,无论是在谷歌或人工智能助理进行搜索。设置战略，简要主题专家有效地判断工作是否正在移动针头。- 带来实验思维方式。当你做一个战略电话时，考虑假设和证据 - 这页会告诉你什么？
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ABOUT THE ROLE
Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.
The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.
This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you’re leading that work through clarity and judgement.
What impact we're looking for you to make
- Own the strategy for the Jane marketing website. Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind. On flagship pages like the homepage, you’ll pull in Brand, Content, Design and Product to ensure the story we tell matches the product practitioners are signing up for. You are the decision-maker on how the website is structured and why.
- Connect strategy to the customer and to performance. Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane. Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.
- Direct our organic and answer engine presence. Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant. Set the strategy, brief subject matter experts effectively and judge whether the work is moving the needle.
- Bring an experimentation mindset. Think in terms of hypotheses and evidence when you’re making a strategic call - what would tell you this page structure or narrative is working versus not.
- Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.
What experience we need
- Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property. Experience with technology-forward or platform products is a strong asset.
- Experience treating a website as a genuine growth channel
- Deep fluency in information architecture and navigation - you can look at a growing, multi-product site and know how it should be structured, and defend why.
- Strong analytical instincts. You're comfortable with analytics data to inform and validate strategic decisions, and you know the difference between a signal and noise.
- Real experience running A/B tests and CRO growth experimentation at scale
- SEO/AEO fluency- close enough to the work to know what’s actually moving the needle
- Comfort working in a modern CMS (we use WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow, etc.) is a nice-to-have.
- Understanding of responsive design, accessibility and testing across devices.
- Excellent communication and storytelling. You can articulate a strategy to various stakeholders and make a case for a strategy as clearly as you can read a dashboard.
- Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.
If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.
MORE ABOUT JANE
Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We're all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We're proud of what we've built and quick to admit what we don't know yet. We listen, learn, and adjust as we go. More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate.
Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together. If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.
COMPENSATION & BENEFITS
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. You'll see that our salary ranges are quite large - this is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
- 🇺🇸 For candidates based in the United States, the annual salary range is $116,000 - $181,300, with the accomplished stage at $145,000 USD
- 🇨🇦 For candidates based in Canada, the annual salary range is $118,800 – $185,500 CAD, with the accomplished stage at $148,400 CAD
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this https://vimeo.com/880258361 short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here https://jane.app/documents/hiring/jane_benefits_overview.pdf!
Jane takes job scams and candidate fraud seriously. Jane will only contact you from an @jane.app http://jane.app email address. We'll never contact you from a personal email, ask for payment, or request purchases during the hiring process. If something doesn't seem right, please reach out to us at hiring@jane.app before sharing any personal information.