创意总监,文案(要求医药机构经验)
Creative Director, Copy (pharma agency exp required)
创意总监(文案)是做什么的?
我们正在寻找一位有远见且经验丰富的创意总监来领导我们的创意团队。理想的候选人应具备扎实的创意指导背景、出色的领导能力以及对创新的热情。作为创意总监,您将负责监督与品牌愿景和营销目标一致的创意概念的开发和执行。
- 思考并执行。在多媒体环境中具备出色的构思能力和创意指导才能。
- 热爱创作有意义的作品。
- 保持好奇。必须对问题、可能的解决方案以及目标受众有持续不断的求知欲,以发现重要的创意点子。
- 激发灵感。您不仅需要了解医疗健康营销的趋势和创新,还需要为下一轮变革做好准备。
- 突破边界。利用行业知识和创意能力,超越预期选项,创造出能推动行为的引人注目的作品。
- 成为领导者和合作者。通过经验、赋权和自主性来管理团队,以促进优秀作品和成长。带来欢笑,摒弃自负。
- 展示说服力。能够优雅地解释创意解决方案的各个方面及其如何解决客户挑战。这意味着要主导坚实有力的提案工作和出色的演示能力。
- 具备积极进取的态度。您可以在创意过程的任何阶段预见并应对问题和障碍。没有时间?没问题!
- 渴望不断进步。您是核心团队的一员,负责创意团队的健康状况。这意味着找到更多方式来滋养和提升客户的品牌——以及我们的业务。这很容易,对吧?
- 通过持续发展、树立包容行为的榜样以及主动管理偏见,展现出对多样性、公平性和包容性的承诺。
- 其他所有职责
我们寻找的是:
- 12年以上数字、印刷、传统和行业营销经验
- 5年以上制药营销经验,具有药品上市经验者优先
- 对制药营销有深入了解,包括疾病状态和产品科学、治疗行业标准、法律限制和竞争市场
- 有与治疗类客户合作的知识和背景
- 需要本科学历(或同等教育+经验)
- 有战略性和美观的创意作品集
查看英文原文
WHAT DOES A CREATIVE DIRECTOR, COPY DO?
We are seeking a visionary and experienced Creative Director to lead our creative team. The ideal candidate will have a strong background in creative direction, exceptional leadership skills, and a passion for innovation. As a Creative Director, you will be responsible for overseeing the development and execution of creative concepts that align with brand vision and marketing objectives.
- Think and execute. Exceptional conceptual abilities and creative direction talent within a multimedia landscape.
- Passionate about creating work that matters.
- Be curious. Must have an unquenchable thirst for knowledge — of the problem, the possible solutions and our target — in order to discover the big ideas that matter.
- Inspire. Not only must you know the trends and innovations in healthcare marketing, but you need to set the stage for the next wave.
- Push the envelope. Leverage industry knowledge and creative chops to push past the expected option into compelling work that drives behavior.
- Be a leader and collaborator. Manage the team through experience, empowerment and autonomy to foster great work and growth. Bring laughs. Leave ego.
- Present to persuade. Eloquently explain every aspect of a creative solution and how it solves the client challenge. This means leading rock-solid pitch efforts and presentation prowess.
- Rock a can-do attitude. You can anticipate and adjust for problems and roadblocks throughout any stage of the creative process. No time? No problem!
- Hungry for more. You’re a part of the inner circle and responsible for the health of your creative team. That means finding more ways to feed and grow clients’ brands — and our business. Easy as pie, right?
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
WHAT ARE WE LOOKING FOR?
- 12+ years of digital, print, traditional and trade marketing experience
- 5+ years’ experience in pharmaceutical marketing, with drug launch know-how highly valued
- Strong knowledge of pharmaceutical marketing and all that it entails: disease state and product science, therapeutic industry standards, legal restrictions and competitive markets
- Knowledge and background in working with therapeutic clients
- Bachelor’s degree required (or equivalent in education + experience)
- Book of strategic and beautiful work; highly conceptual
- A mix of DTC and HCP work is needed
- Management and supervisory skill set; sense of humor
- An understanding of both the creative and strategic aspects of advertising and leadership
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at .
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EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.
Originally posted on Himalayas