营销专员 | 增长营销
Marketing Specialist | Growth Marketing |
职位描述
市场专员 | 增长营销 | 数字策略 | 品牌与需求生成
我们正在寻找一位富有创意、分析能力强且注重结果的市场专员,帮助加速美国本土创新公司在科技、SaaS、医疗健康、专业服务、电子商务和B2B行业的增长。
这个职位适合那些将战略思维与实际执行相结合的市场营销人员。你将创建并优化多渠道营销活动,生成合格线索,强化品牌定位,并利用数据提升营销表现。你将与销售、产品、设计和管理层紧密合作,推动可衡量的业务成果。
如果你对数字营销、内容策略、需求生成、营销分析和AI驱动的营销充满热情,我们期待与你见面。
你将负责
- 在数字渠道上制定并执行整合营销活动。
- 规划、启动并优化线索生成和需求生成计划。
- 管理付费广告活动(Google Ads、LinkedIn Ads、Meta Ads等)。
- 制定并执行内容营销策略以提升品牌知名度和用户参与度。
- 优化SEO、SEM、电子邮件营销和网站转化率。
- 分析活动表现,使用营销数据生成可操作的洞察。
- 与销售团队合作,提高线索质量和转化率。
- 管理营销自动化工作流和客户培育活动。
- 进行市场调研、竞争对手分析和客户细分。
- 协调网络研讨会、产品发布、活动和促销计划。
- 监控KPI、营销投资回报率、获客成本、转化率和销售管道贡献。
- 跟踪数字营销趋势、AI工具和新兴技术。
市场专业技能
- 数字营销
- 增长营销
- 需求生成
- 线索生成
- 内容营销
- 品牌管理
- 电子邮件营销
- 营销自动化
- SEO
- SEM
- 付费媒体
- 社交媒体营销
- 效果营销
- 活动管理
- 营销分析
- 客户旅程
- 转化率优化(CRO)
- 市场调研
- B2B营销
- 产品营销
市场工具与技术
营销平台
- HubSpot
- Salesforce Marketing Cloud
- Marketo
- Mailchimp
- ActiveCampaign
- Pardot
广告与分析
- Google Ads
- Google Analytics 4(GA4)
- Google Tag Manager
- Me
查看英文原文
Description
Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation
We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.
This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance. You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results.
If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.
What You'll Do
- Develop and execute integrated marketing campaigns across digital channels.
- Plan, launch, and optimize lead generation and demand generation initiatives.
- Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
- Create and execute content marketing strategies that increase brand awareness and engagement.
- Optimize SEO, SEM, email marketing, and website conversion performance.
- Analyze campaign performance and generate actionable insights using marketing data.
- Collaborate with Sales to improve lead quality and conversion rates.
- Manage marketing automation workflows and customer nurturing campaigns.
- Conduct market research, competitor analysis, and customer segmentation.
- Coordinate webinars, product launches, events, and promotional initiatives.
- Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.
- Stay current on digital marketing trends, AI tools, and emerging technologies.
Marketing Expertise
- Digital Marketing
- Growth Marketing
- Demand Generation
- Lead Generation
- Content Marketing
- Brand Management
- Email Marketing
- Marketing Automation
- SEO
- SEM
- Paid Media
- Social Media Marketing
- Performance Marketing
- Campaign Management
- Marketing Analytics
- Customer Journey
- Conversion Rate Optimization (CRO)
- Market Research
- B2B Marketing
- Product Marketing
Marketing Tools & Technology
Marketing Platforms
- HubSpot
- Salesforce Marketing Cloud
- Marketo
- Mailchimp
- ActiveCampaign
- Pardot
Advertising & Analytics
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Ads
SEO & Content
- SEMrush
- Ahrefs
- Moz
- WordPress
- Canva
- Adobe Creative Suite
- Figma
CRM & Productivity
- Salesforce
- HubSpot CRM
- Monday.com
- Asana
- Jira
- Slack
- Microsoft Teams
- Google Workspace
- Microsoft 365
AI Marketing Tools
- ChatGPT
- Microsoft Copilot
- Claude
- Gemini
- Jasper AI
- Canva AI
What We're Looking For
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- 3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
- Experience managing multi-channel marketing campaigns.
- Strong knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.
- Experience with HubSpot, Google Analytics, Google Ads, and CRM platforms.
- Strong analytical skills with the ability to interpret campaign performance and optimize results.
- Excellent communication, project management, and collaboration skills.
- Professional English proficiency (B2+/C1).
- Ability to thrive in a fast-paced, remote, and collaborative environment.
Preferred Qualifications
- Experience supporting U.S.-based companies or international markets.
- Experience in SaaS, Technology, Professional Services, Healthcare, or eCommerce.
- Experience with Marketing Automation, lead nurturing, and CRM integrations.
- Knowledge of A/B Testing, CRO, and customer lifecycle marketing.
- Experience using AI tools to improve marketing productivity and content creation.
- Google, HubSpot, Meta, or LinkedIn Marketing certifications.
Why Join Us?
Join a high-growth organization where marketing is a strategic driver of business success. You'll have the opportunity to build impactful campaigns, collaborate with global teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U.S.-based companies.
Next Step
Please check your email and complete your One-Way Video Interview. This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results. We look forward to learning more about you!
Requirements
Marketing Specialist – High Fit Resume Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in Digital Marketing or Growth Marketing.
- Experience managing multi-channel marketing campaigns.
- Experience with SEO, SEM, Email Marketing, and Paid Media.
- Experience using Google Analytics (GA4) and Google Ads.
- Experience with HubSpot or another CRM/Marketing Automation platform.
- Experience in Lead Generation and Demand Generation.
- Strong analytical skills and campaign performance reporting.
- English B2+.
Preferred (Bonus)
- Experience supporting U.S.-based companies.
- Experience in SaaS, Technology, Healthcare, eCommerce, or B2B.
- Experience with A/B Testing and CRO (Conversion Rate Optimization).
- Experience with Salesforce, Marketo, Mailchimp, or ActiveCampaign.
- Certifications in Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing.
- Experience using AI tools such as ChatGPT, Jasper AI, Copilot, or Gemini.
Originally posted on Himalayas