Digital Product Marketing Manager
类别：技术位置：数字产品营销经理，Rayyan Systems, Inc.职位描述 Rayyan Systems,inc.正在寻找一个数字产品市场管理人员来设计，执行和管理全球数字产品 marketing 战略。数字产品 Marketing Manager 将分断客户的旅程，并设计和开发营销计划以提高对 Rayan 产品和服务的认识和培养在全球研究社区中兴趣。这一职位包括几个重要的责任，包括绘制客户旅程的地图，以建立一个 B2C 销售道，目的是增加 Rayyan 的评估，承诺和销售，并通过营销计划支持 B2B 销售，这些项目产生有兴趣的前景，合格的潜在客户和潜在交易来支持企业销售。直接向首席执行官报告，数字产品市场管理人员将与内部和外部利益相关者密切合作，确保协调，包括产品管理，销售和工程团队。雷扬是一个 SaaS 研究合作平台，具有人工智能辅助的工作台，以帮助加速从研究论文中搜索，提取和合成相关信息的过程，以提供基于证据的决策信息，包括基于证据의医疗。工作地点：Rayyan Systems, Inc.总部位于美国马萨诸塞州剑桥。该工作是远程的。关键责任：·制定一个全球产品营销战略，优先考虑地区，国家，部门，行业和人才以快速扩展用户和收入 ·发展组织营销能力来实现并支持成功 · 确定潜在的营销合作伙伴/供应商，包括设定选择标准 · 使用内部和外部资源建立并实现营销目标 ·推动公司在合作组织中采用营销计划 ·通过里程碑指标和进展跟踪实现季度目标 ·调整和适应战略以支持新企业倡议和目标 ·提供市场反对产品定价，包装和所需功能 ·分享对研究人员的爱情以及他们为社会和人类做出的好事项要求资格：· 产品营销，监督数字资产创建和管理数字营销活动的5年以上经验 · 一个强大的家庭
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Digital Product Marketing Manager, Rayyan Systems, Inc.
Job Description
Rayyan Systems, Inc. is seeking a Digital Product Marketing Manager to design, execute and manage a global digital product marketing strategy.
The Digital Product Marketing Manager will breakdown the customer journey, and design and develop marketing programs to raise awareness and cultivate interest in Rayyan products and services among the global research community. This role includes several important responsibilities, including mapping the customer journey in order to build a B2C sales funnel with the goal of increasing the evaluation, commitment and sales of Rayyan, and supporting B2B sales through marketing programs that generate interested prospects, qualified leads, and potential deals that support enterprise sales.
Reporting directly to the CEO, the Digital Product Marketing Manager will work closely with internal and external stakeholders to ensure alignment, including with the Product Management, Sales, and Engineering teams.
About Rayyan
Rayyan is a SaaS research collaboration platform, featuring an AI-assisted workbench to help accelerate the process of searching, extracting, and synthesizing relevant information from research papers to inform evidence-based decision-making, including evidence-based medicine.
Job Location:Rayyan Systems, Inc. is headquartered in Cambridge, Massachusetts, United States. The job is remote.
Key Responsibilities:
- Devise a global product marketing strategy with prioritizations of regions, countries, sectors, industries and personae to scale users and revenues rapidly
- Develop the organizational capabilities to enable and support marketing success
- Identify potential marketing partners / vendors, including setting selection criteria
- Establish and achieve marketing objectives using internal and external resources
- Drive adoption of company marketing programs among partner organizations
- Achieve quarterly objectives with milestone metrics and progress tracking
- Adjust and adapt strategies to support new company initiatives and objectives
- Provide market feedback on product pricing, packaging and desired functionality
- Share a love for researchers and the good they are doing for societies and humanity
Requirements
Qualifications:
- 5+ years of demonstrated experience with product marketing, overseeing digital asset creation, and digital marketing campaign management
- A strong familiarity with how the sales of enterprise software, scientific and medical research software, workflow tools and/or publications differs, both B2C and B2B
- Experience in the professional information services, scientific and medical publishing, SaaS software, or academic, governmental or non-governmental research organizations
- Experience analyzing and developing strategies, processes, key performance indicators, and organizing teams to drive success
- High-energy personality with excellent communication and presentation skills
- Strong project and program management skills including development and execution of global and regional marketing plans
- Demonstrated leadership skills and an ability to work autonomously and as a team player
- Problem-solving disposition with a constant desire to improve performance and outcomes
- Ability to deliver initiatives from conception through completion on time and on budget
- Process oriented and knows how to experiment, design, monitor, predict and measure success
- A strong sense of urgency and accountability is required
- International work experience across cultures is highly desirable
- A comprehensive understanding of GDPR/CCA privacy rules and regulations
- The ability to evaluate, adopt and learn new tools quickly.
Skills:
- Fluency in English with excellent writing skills is a must
- CRM software tools and marketing campaign tools
- Microsoft Office 365
Rayyan Systems is an equal opportunity employer.
DetailsOriginally posted on Himalayas