Brand & Content Marketing Manager
作为可信的客房主管品牌所在地，Aspire Softwares Hospitality Vertical 正在寻找一个创意和战略性的品牌与内容营销经理来推动品牌增长，讲故事和在所有频道上营销影响。你将向营销总监报告并发挥全球我们的酒店品牌如何沟通的关键作用。领导着作家，自由职业者和创造性合作伙伴网络，你将开发和执行为世界各地酒店商带来我们的酒店技术生活的内容和竞选策略。这一职位是适合于一个快速学习者，在动态环境中壮成长的人愿意穿多款帽子，卷起袖子，并从战略到执行的拥有权。你将创造力与数据结合，利用 HubSpot,人工智能工具和新兴营销技术来提高认识，参与度和可测量的结果。你会做什么？策略 & 规划 ·开发和执行品牌和内容策略以支持 Aspire's 酒店客服 GTM 目标。·将内容和品牌活动与产品发布，领导生成倡议和客户参与目标协调。·协作营销确保内容支持所有竞选和 GTM 运动。品牌和内容创建 · 管理所有类型的内容创作，审查和发布包括电子书，引擎磁铁，博客，公关文章，电子邮件活动，案例研究，网站副本和社交媒体帖子。· 与自由职业者，机构和内部团队合作以确保每个资产中的品牌音调和产品精确性。· 在所有频道中保持凝聚的品牌信息和视觉标准。竞选管理 · 计划和执行基于品牌的运动包括产品 GTM,网络研讨会，客户故事讲述和伙伴关系举措。·协调竞选资产，确保及时执行并监督通过 HubSpot 和其他频道的分销。· 竞选执行的创新和实验，探索人工智能生成的内容，自动化和新兴格式。报告 &优化 · 使用 HubSpot 营销中心，谷歌分析和其他报道工具 （如 Looker Studio 或 Power BI）来测量和分析竞选绩效。· 提供活动后见解，以提高参与度和 ROI 的可行的建议。·跟踪并优化内容性能指标来引导未来战略。要求 ·具有58年的 SaaS 营销经验的 B2B 营商 ·酒店
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Aspire Software’s Hospitality Vertical, home to the trusted roommaster brand, is seeking a creative and strategic Brand & Content Marketing Manager to drive brand growth, storytelling, and marketing impact across all channels.
You’ll report to the Director of Marketing and play a key role in shaping how our hospitality brands communicate globally. Leading a network of writers, freelancers, and creative partners, you’ll develop and execute content and campaign strategies that bring our hospitality technology to life for hoteliers worldwide.
This role is ideal for a fast learner who thrives in a dynamic environment—someone willing to wear multiple hats, roll up their sleeves, and take ownership from strategy to execution. You’ll combine creativity with data, leveraging HubSpot, AI tools, and emerging marketing technologies to drive awareness, engagement, and measurable results.
What You’ll Do
Strategy & Planning
- Develop and execute the brand and content strategy to support Aspire’s hospitality GTM objectives.
- Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals.
- Collaborate across marketing to ensure content supports all campaigns and GTM motions.
Brand & Content Creation
- Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts.
- Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset.
- Maintain cohesive brand messaging and visual standards across all channels.
Campaign Management
- Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives.
- Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels.
- Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.
Reporting & Optimization
- Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI).
- Present post-campaign insights with actionable recommendations to improve engagement and ROI.
- Track and optimize content performance metrics to guide future strategy.
Requirements
- A strategic B2B marketer with 5–8 years of experience in SaaS marketing
- Hotel technology background or experience is an added advantage.
- Experienced in content strategy, brand management, and campaign execution.
- Hands-on with HubSpot Marketing Hub
- Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing).
- Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence.
- Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus.
- A fast learner who adapts quickly, embraces new tools, and executes with ownership.
- Organized, proactive, and results-oriented.
Originally posted on Himalayas