Paid Ads Specialist
付费广告专家 全职业绩营销 ◎远程服务 ◎美国商务时间 关于角色 在帕瓦戈，我们的客户之一正在聘请一个付费广播专家来管理和优化 Google Ads,Meta Ads 和 LinkedIn Ads 的性能营销活动。这是一个实践的角色，重点是领先生成，转换，ROAS,CPA 和可扩展增长。你将拥有从设置到目标通过测试，优化，跟踪和报告进行竞选活动。我们正在寻找了解付费媒体背后的数字的人，并知道如何将运动数据转变为更好的表现。· 建立，推出和管理在谷歌，Facebook/Instagram 和 LinkedIn 的竞选活动 · 进行关键字，观众，竞争对手和目标研究 · 根据绩效管理竞选预算并分配支出 · 使用搜索，显示，性能最大，重销以及付费社交竞选优化等运动类型 ·监测和优化 ROAS,CPA,CPC,CTR,转换率和领先量 · 在：· 复制广告和创意 · 观众和定位 · 登陆页面 · 比价策略 ·识别低绩效的竞选计划并实施改进 · 保持效率跟踪 & Analytics 的同时监控和优化赢得奖励竞选活动 · 使用 Google Analytics (GA4) 和 Google Tag Manager 配置和监测转换跟踪 ·分析整个收购道的性能 ·准备明确的每周/月度绩效报告 ·将竞选数据转化为可操作建议 创意与道协作 ·与设计和内容团队合作在广告创造性和消息传递上 ·推登陆页面和道改进 ·协调付费收购活动以更广泛的营销目标我们正在寻找什么 ·经验证明管理谷歌广告和 Meta Ads ·强有力的了解 PPC,付费社交，转换追踪，归因和重售 ·与谷歌分析和谷歌标签管理器的实践经验 ·强有力的了解 ROAS,CPA,CPC,CTR 以及转换率等指标 ·广告预算管理和优化经验 ·较好的分析和数据驱动决策技能 ·卓越的沟通和组织 ·在美国商业时间里可用性 很好拥有 ·LinkedIn 广告，YouTube 广告或 TikTok 广告的经验 ·登陆页面和转换率优化的经验 ·Performance Max 的经验，一个
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Paid Ads Specialist – Performance Marketing
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.
We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.
What You’ll Do
Paid Media Management
- Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
- Conduct keyword, audience, competitor, and targeting research
- Manage campaign budgets and allocate spend based on performance
- Use campaign types such as Search, Display, Performance Max, remarketing, and paid social
Campaign Optimization
- Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume
- Run structured A/B tests across:
- Ad copy and creative
- Audiences and targeting
- Landing pages
- Bidding strategies
- Identify underperforming campaigns and implement improvements
- Scale winning campaigns while maintaining efficiency
Tracking & Analytics
- Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
- Analyze performance across the full acquisition funnel
- Prepare clear weekly/monthly performance reports
- Translate campaign data into actionable recommendations
Creative & Funnel Collaboration
- Work with design and content teams on ad creative and messaging
- Recommend landing page and funnel improvements
- Align paid acquisition campaigns with broader marketing goals
What We’re Looking For
- Proven experience managing Google Ads and Meta Ads
- Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
- Hands-on experience with Google Analytics and Google Tag Manager
- Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
- Experience managing and optimizing advertising budgets
- Strong analytical and data-driven decision-making skills
- Excellent communication and organization
- Availability during U.S. business hours
Nice to Have
- Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads
- Landing page and conversion rate optimization experience
- Experience with Performance Max, automation, scripts, and dynamic campaigns
- Multi-touch attribution knowledge
- Experience scaling successful lead-generation campaigns
What Success Looks Like
- Improved ROAS and CPA
- Consistent growth in qualified leads and conversions
- Efficient allocation of advertising budgets
- Accurate conversion tracking and reporting
- Strong testing cadence and continuous campaign improvement
- Clear, actionable performance insights
Why Join?
- Fully remote
- High ownership over paid acquisition
- Direct impact on leads, revenue, and growth
- Opportunity to manage campaigns across multiple advertising platforms
- Data-driven environment where testing and experimentation are encouraged
- Growth opportunities within Performance Marketing and Growth Marketing
Interview Process
- Application Review
- Spark Hire Intro Video
- Paid Media / Performance Marketing Interview
- Practical Campaign Exercise
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Qualified applicants will receive an email invitation from Spark Hire to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you have hands-on experience with Google Ads and Meta Ads, understand how to improve ROAS, CPA, and conversions, and enjoy testing and scaling performance campaigns, we’d love to hear from you.
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Originally posted on Himalayas