数字营销虚拟助理（房地产重点）
Digital Marketing Virtual Assistant (Real Estate Focus)
职位概述
我们正在为我们的代理合作伙伴及其知名房地产客户寻找一位积极主动、注重细节的数字营销虚拟助理。在该职位中，您将负责执行由我们的营销策略师设计的定制数字营销策略，以支持一位活跃且业绩突出的房地产经纪人。
最终客户是一位高度参与、亲力亲为的房地产专业人士，他重视信任、社区联系和长期客户关系。您将在首席营销策略师的战略指导下，管理数字资产，执行电子邮件营销活动，保持社交媒体上的品牌一致性，并与本地受众互动。
主要职责
社交媒体管理与品牌叙事
- 内容执行：根据已制定的营销日历，在Facebook、Instagram、LinkedIn和X/Twitter上安排并发布定期帖子。
- 房产与社区亮点：制作图形和短视频内容，展示正在出售/已售出的房产、开放日、当地市场更新和社区亮点。
- 品牌叙事：撰写符合经纪人核心价值观的吸引人的文案：透明沟通、投资见解和本地市场专业知识。
- 互动与线索升级：每天监控帖子评论、私信和社区互动。热情地与关注者互动，并立即将潜在买家/卖家线索标记给经纪人。
电子邮件营销与客户培育
- 通讯编辑：使用客户的房地产CRM和电子邮件营销软件撰写、格式化并安排双周/月度电子邮件通讯。
- 内容整合：在常规广播中融入市场报告、房屋估值工具、精选房源和房屋维护建议。
- 数据库维护：整理和细分联系人列表（例如：活跃买家、潜在卖方、老客户和推荐合作伙伴）。
数字资产管理与平面设计
- 平面设计：使用已建立的Canva模板创建专业的社交媒体帖子、故事模板、开放日传单和市场更新图形。
- 资源推广：引导目标受众访问客户的数字资源（房屋估值落地页、抵押贷款计算器、买卖指南）。
- 媒体整理：在共享云驱动器中整理房源照片素材、房产 walkthrough 视频和客户评价。
报告与代理合作
- 营销同步：参与定期会议，汇报营销活动进展并与团队协作
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Role Overview
We are seeking a proactive, detail-oriented Digital Marketing Virtual Assistant on behalf of our agency partner and their featured Real Estate client. In this role, you will be responsible for executing custom-designed digital marketing strategies developed by our Marketing Strategist to support an active, top-producing real estate agent.
The end client is a highly engaged, hands-on real estate professional who emphasizes trust, community connection, and long-term client relationships. You will work under the strategic direction of the Lead Marketing Strategist to manage digital assets, execute email campaigns, maintain brand consistency across social media, and engage local audiences.
Key Responsibilities
Social Media Management & Brand Storytelling
- Content Execution: Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter following the established marketing calendar.
- Property & Community Highlights: Format graphics and short-form video content showcasing active/sold listings, open houses, local market updates, and community highlights.
- Brand Storytelling: Draft engaging captions aligned with the agent’s core values: transparent communication, investment insights, and local market expertise.
- Engagement & Lead Escalation: Monitor post comments, incoming DMs, and community interactions daily. Engage warmly with followers and immediately flag potential buyer/seller leads to the agent.
Email Marketing & Client Nurturing
- Newsletter Assembly: Draft, format, and schedule bi-weekly/monthly email newsletters using the client’s real estate CRM and email marketing software.
- Content Integration: Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into routine broadcasts.
- Database Maintenance: Organize and segment contact lists (e.g., active buyers, prospective sellers, past clients, and referral partners).
Digital Asset Management & Graphic Design
- Graphic Design: Create polished social media posts, story templates, open house flyers, and market update graphics using established Canva templates.
- Resource Promotion: Drive target audience traffic to digital client resources (home valuation landing pages, mortgage calculators, buyer/seller guides).
- Media Organization: Organize listing photo assets, property walkthrough clips, and client testimonials in shared cloud drives.
Reporting & Agency Collaboration
- Marketing Syncs: Participate in regular check-ins with the Lead Marketing Strategist to review content calendars, graphic assets, and upcoming campaign priorities.
- Performance Tracking: Monitor key engagement metrics (email open/click rates, post reach, direct message inquiries) to assist with ongoing strategy optimization.
Qualifications & Technical Requirements
- Experience: 2+ years of experience as a Digital Marketing Virtual Assistant; prior experience supporting Residential Real Estate agents or teams is strongly preferred.
- Software & Tool Proficiency:
- Design & Editing: Canva (proficient with brand kits and templates), CapCut or similar short-form video editing tools.
- Social Media: Meta Business Suite, Instagram, Facebook, LinkedIn, X, and scheduling platforms (e.g., Later, Buffer, Hootsuite).
- Real Estate Tech/CRMs: Experience with real estate CRMs, MLS-integrated email tools, or platforms like Mailchimp/kvCORE.
- Organization: Google Workspace (Drive, Docs, Sheets) and project management platforms (Trello, Asana, ClickUp).
- Communication & Brand Focus: Excellent written English skills with exceptional attention to grammar, tone, and visual detail.
- Reliability: Self-motivated, highly organized, and proactive about submitting draft content for review well ahead of publishing deadlines.
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
NO TRACKER. NO PROBLEM
Important Hiring Note / Eligibility: We are a remote-first team, but due to international payment regulations, we can only hire candidates who can receive payments via Wise (SA, UK, US & PH). Before applying, please ensure Wise operates and supports local bank transfers in your country of residence/bank location.
Regrettably, we cannot proceed with applications from regions where Wise services are unavailable.