Senior Product Manager - Monetization and Expansion
诺瓦基德是为4年12岁儿童提供在线英语教育的全球领导者，服务于50多个国家的10万+学生。作为货币化和扩张高级产品经理，你将拥有现有诺瓦基드家庭如何发现并购买额外课程，产品和服务，并且对其背后的产品指标负责，包括增加收入和 ARPU.你的目标是将父母区和其他产品内接触点转变为可扩展的自动服务道，用于添加和升级。你将拥有产品，优惠，定价和实验决策，推动结果，支持我们的营收增长领先销售和 CRM. 高级产品经理货币化和扩张重点：主体区域，添加件和升级，购买旅行，货币化实验你将要做什么 ·与设计师和开发人员团队合作 （可访问分析和研究资源）. ·拥有主体地区的路线图作为增设和升级的前景：放置，商业化，定价可见性和一键购买。·提高购买，升级和回收流程以从报价视觉转换到付费。·每次都在不需要工程努力的情况下建立可配置目录，捆绑，定价和促销逻辑。· 运行实验方案，以提供优惠，包裹和定价，并对保留，退款和家长满意度进行明确的监护。·定义在应用中推动和 CRM 细分市场的产品事件和资格信号。·与内容和教学合作发现，验证和推出孩子学习和父母重视的新付费产品。·根据市场流动调整，平衡自助服务和经理辅助购买以及当地定价条件。要求你将有什么？4年以上的 PM 职业经验，包括2年以上拥有 B2C 订阅增长产品中的利化，定价，支票或订单。· 具有可测量收入的产品内销售，交叉销售或附加流量的记录。· 有强大的实验技能：测试设计，样本尺寸，护和诚实的阅读。·了解像 Stripe 这样的订单发票，权利和支付提供商。· 在父母和孩子不同用户的 EdTech 或家庭产品体验是一个强大优势。·你在100%远程分布式团队环境中 （核心时间 GMT+3）繁荣，并且掌握了 JIRA 和 Slack 等工具。·擅长口语和书面英语。
查看英文原文
Novakid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries. As Senior Product Manager for Monetization & Expansion, you will own how existing Novakid families discover and buy additional courses, products and services, and be fully accountable for the product metrics behind them, including added revenue and ARPU.
Your goal is to turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades. You will own the product, offer, pricing and experimentation decisions that drive results, supported by our Revenue Growth Lead across Sales and CRM.
Senior Product Manager – Monetization & Expansion
Focus: Parent Area, Add-ons & Upgrades, Purchase Journeys, Monetization Experiments
What you’ll do
- Work with a team of designers and developers (with access to analytical and research resources).
- Own the roadmap for the Parent Area as a storefront for add-ons and upgrades: placement, merchandising, pricing visibility and one-tap purchase.
- Improve purchase, upgrade and win-back journeys to lift conversion from offer view to paid.
- Build configurable catalogue, bundling, pricing and promo logic so new offers launch without engineering effort each time.
- Run the experimentation programme for offers, bundles and pricing, with clear guardrails on retention, refunds and parent satisfaction.
- Define the product events and eligibility signals that power in-app nudges and CRM segments.
- Work with Content and Pedagogy to discover, validate and launch new paid products that children learn from and parents value.
- Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions.
Requirements
What you’ll have
- 4+ years’ experience in a PM role, including 2+ years owning monetization, pricing, checkout or subscription growth in a B2C subscription product.
- A track record of shipping in-product upsell, cross-sell or add-on flows with measurable revenue impact.
- Strong experimentation skills: test design, sample sizing, guardrails and honest readouts.
- Understanding of subscription billing, entitlements and payment providers such as Stripe.
- EdTech or family products experience, where parent and child are different users, is a strong plus.
- You thrive in a 100% remote, distributed team environment (core hours GMT+3) and are a master of tools like JIRA and Slack.
- Excellent spoken and written English.
What we offer
- Fully remote work
- A chance to shape the future of AI-driven education
- A fun, dynamic team that loves building innovative products
- Unlimited holidays, because we trust you to deliver
Originally posted on Himalayas