绩效营销经理
Performance Marketing Manager
关于Upserve
Upserve正在为独立的全服务餐厅重新构建餐厅POS平台。
如今，餐厅面临着不断上涨的人工成本、运营复杂性、员工短缺以及来自碎片化技术系统的压力。通用的零售POS系统并不是为餐饮业的实际运营而设计的。
Upserve通过专为餐饮业设计的原生餐厅POS、支付、报告、客户智能和运营流程，帮助独立餐厅提升服务、增加每桌收入，并实现更高效的运营。
我们正在以以下重点重建我们的市场推广团队：
●运营纪律，
●可扩展增长，
●战略合作伙伴关系，
●以及可衡量的收入表现。
关于该职位
- Upserve正在寻找一位数据驱动、注重增长的绩效营销经理，负责管理和优化我们的付费获客项目。
- 在这个职位上，你将负责将营销投入转化为合格的销售线索和新客户。你将管理付费搜索、付费社交、展示广告、再营销以及其他新兴渠道上的活动，同时持续测试新的受众群体、优惠方案、创意内容、落地页和获客策略。
- 这是一个适合兼具强大分析直觉和行动导向的人士的职位。你能够深入分析性能数据，发现机会，启动实验，并迅速将所学转化为更好的营销表现。
你将负责的工作
- 负责Upserve在付费搜索、付费社交、展示广告、再营销及其他新兴渠道上的付费客户获取项目的策略、执行、测量和优化。
- 管理关键业务指标的表现，包括合格线索、销售线索、客户获取成本、转化率和营销投资回报率。
- 建立并持续改进跨受众群体、信息传递、创意内容、优惠方案、出价策略和落地页的严格测试计划。
- 识别扩大成功活动的机会，同时保持获客效率。
- 与销售团队紧密合作，了解线索质量、转化表现和后续收入影响，而不仅仅是漏斗顶端的指标。
- 与内容、品牌/设计和产品营销团队合作，开发高性能的活动概念、创意内容和落地页体验。
- 分析客户获取漏斗
查看英文原文
About Upserve
Upserve is rebuilding the restaurant POS platform for independent full-service restaurants.
Restaurants today are navigating rising labor costs, operational complexity, staffing shortages, and increasing pressure from fragmented technology systems. Generic retail POS systems are not built for the realities of hospitality operations.
Upserve helps independent restaurants improve service, increase revenue per table, and run more efficient operations through restaurant-native POS, payments, reporting, guest intelligence, and operational workflows designed specifically for hospitality.
We are rebuilding our go-to-market organization with a focus on:
●operational discipline,
●scalable growth,
●strategic partnerships,
●and measurable revenue performance.
About the role
- Upserve is looking for a data-driven, growth-minded Performance Marketing Manager to own and optimize our paid acquisition programs.
- In this role, you’ll be responsible for turning marketing investment into qualified pipeline and new customers. You’ll manage campaigns across paid search, paid social, display, retargeting, and emerging channels while continuously testing new audiences, offers, creative, landing pages, and acquisition strategies.
- This is an ideal role for someone who combines strong analytical instincts with a bias toward action. You’re comfortable digging into performance data, identifying opportunities, launching experiments, and quickly translating what you learn into better marketing performance.
What you'll do
- Own the strategy, execution, measurement, and optimization of Upserve’s paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels.
- Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment.
- Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages.
- Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
- Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact—not just top-of-funnel metrics.
- Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences.
- Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement.
- Develop forecasts, budgets, performance targets, and channel-level investment recommendations.
- Build clear reporting and dashboards that translate marketing data into actionable business insights.
- Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth.
- Stay current on changes in the digital advertising landscape and bring new ideas and best practices to Upserve’s growth strategy.
Qualifications
- 4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment.
- Demonstrated experience managing meaningful paid media budgets and delivering measurable improvements in acquisition performance.
- Deep expertise in paid search and paid social platforms, with experience across additional digital acquisition channels.
- Strong understanding of funnel economics, including CAC, CPL, conversion rates, pipeline, LTV, and marketing ROI.
- Highly analytical and comfortable working with large datasets to diagnose performance and make investment decisions.
- Experience with marketing analytics, attribution, CRM, and marketing automation platforms.
- Strong experimentation mindset and experience designing, executing, and evaluating A/B tests.
- Ability to balance strategic thinking with hands-on campaign execution.
- Strong communication skills and the ability to translate complex performance data into clear recommendations.
- Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged
- What Success Looks Like
- Within your first year, you’ll have built a repeatable performance marketing engine that delivers predictable, efficient growth. You’ll know which channels, audiences, messages, and offers drive Upserve’s best customers—and you’ll use those insights to continually improve how we invest our marketing dollars.
Salary Range - $130,000 - $160,000 based on experience.
Originally posted on Himalayas