初级社交媒体与电子邮件营销专员
Junior Social Media and Email Marketing Specialist
关于该职位
加入一家消费金融科技财富规划公司的市场团队，帮助塑造其社交媒体影响力和电子邮件策略。你将创建和管理活动，建立受众参与度，并利用绩效数据来提升效果。
你将负责的工作
- 在Instagram、Facebook、LinkedIn、YouTube和TikTok上管理社交媒体内容和社区互动。
- 与外部机构、创作者和自由职业者协调，按时交付符合品牌形象的内容。
- 维护内容日历，支持活动和公告。
- 在HubSpot中管理电子邮件营销，包括撰写和设计新闻通讯。
- 测试主题行、发送时间、格式和受众群体，以提升活动表现。
- 审查绩效数据，分享洞察，并据此调整社交媒体和电子邮件策略。
- 监测社交媒体趋势，识别品牌相关的机会。
我们寻找的人选
- 1-2年社交媒体、电子邮件营销或数字营销经验，有可衡量的成果。
- 有实际操作经验管理至少一个主要社交媒体平台，包括发布、社区互动和绩效跟踪。
- 有在HubSpot、Mailchimp、Klaviyo或类似平台运行电子邮件活动和A/B测试的经验。
- 强大的写作能力，能够根据不同社交媒体帖子和电子邮件内容调整语气。
- 能够解读参与度、打开率、点击率和转化率指标，并将其转化为可操作的见解。
- 有协调外部创意合作伙伴的经验；熟悉付费社交媒体者优先。
- 有金融科技、个人理财或消费者品牌经验者优先。
薪酬与福利
年薪为8万美元至10万美元。不提供签证担保。
地点
此职位为美国纽约的现场工作。
查看英文原文
ABOUT THE ROLE
Join the marketing team at a consumer fintech wealth planning company and help shape its social media presence and email strategy. You will create and manage campaigns, build audience engagement, and use performance data to improve results.
WHAT YOU'LL DO
- Manage social media content and community engagement across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Coordinate with external agencies, creators, and freelancers to deliver on-brand content on schedule.
- Maintain a content calendar that supports campaigns and announcements.
- Manage email marketing in HubSpot, including writing and designing newsletters.
- Test subject lines, send times, formats, and audience segments to improve campaign performance.
- Review performance data, share insights, and adjust social and email strategies accordingly.
- Monitor social trends and identify relevant opportunities for the brand.
WHAT WE'RE LOOKING FOR
- 1-2 years of experience in social media, email marketing, or digital marketing, with measurable results.
- Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
- Experience running email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
- Strong writing skills and the ability to adapt tone across social posts and email content.
- Comfort interpreting engagement, open, click-through, and conversion metrics and turning them into actionable insights.
- Experience coordinating external creative partners; familiarity with paid social is a plus.
- Fintech, personal finance, or consumer brand experience is a plus.
COMPENSATION & BENEFITS
Compensation is $80,000 to $100,000 annually. Visa sponsorship is not available.
LOCATION
This is an on-site role based in New York, United States.