内容策略师
Content Strategist
职位描述
Yes& 正在寻找一位内容策略师，帮助打造并执行有效的内容——既对阅读者有用，也对展示这些内容的搜索引擎和 AI 工具有效。这个职位适合已经从事内容工作几年、希望向更战略型角色发展的候选人：你已经在内容日历、内容简报和 SEO 基础上积累了经验，现在准备更多地承担策略、治理以及内容跨渠道表现的责任。
你将与客户团队、付费媒体团队、用户体验和策略团队紧密合作，规划、构建并维护一致、可访问、符合品牌调性，并且易于被搜索引擎、AI 搜索工具以及它们所服务的人类用户发现的内容。
你将负责
· 为客户提供内容策略和路线图，确保内容与业务目标、受众需求和品牌声音一致
- 撰写、编辑和优化内容简报，确保交付成果清晰、具备 SEO 知识，并基于受众洞察
- 进行关键词和提示研究，并应用 SEO、AEO 和 GEO 最佳实践以提升自然可见性和搜索表现
- 协助建立和维护内容治理框架——信息架构、分类法、内容生态系统审计和治理模型，以保持客户数字营销内容的一致性和时效性
- 使用 SEO/AEO/GEO 和分析工具分析内容表现，将数据转化为明确的建议，指导创建、更新或淘汰哪些内容
- 与用户体验策略师、开发人员、撰稿人和客户负责人协作，确保内容有序并按时完成
- 跟踪 SEO、内容设计和 AI 搜索趋势，并将新思路带入客户工作中
你具备
· 2-4 年内容策略、内容营销、SEO 或相关领域的经验（有代理机构经验者优先）
- 扎实的 SEO 基础知识——关键词研究、页面优化、内容表现分析。有 AEO 和 GEO 经验者优先，但非必需
- 有参与或维护内容策略实践的经验（治理模型、编辑标准、内容审计、数字文案写作）
- 出色的写作、编辑和组织能力，既能把握战略结构，也能关注细节清晰度
- 熟悉内容管理系统（如 Drupal、WordPress）和 SEO/分析工具（如 Google Analytics、Search Console、Semrush 或类似工具）
查看英文原文
About the Role
Yes& is looking for a Content Strategist to help shape and execute content that works — for the people reading it and for the search engines and AI tools surfacing it. This is a great fit for someone a few years into their content career who wants to grow into a more strategic role: you've cut your teeth on content calendars, briefs, and SEO basics, and you're ready to take more ownership over strategy, governance, and how content performs across channels.
You'll partner closely with account, paid media, UX and strategy teams to plan, structure, and maintain content that's consistent, accessible, on-brand, and built to be found — by search engines, by AI search tools, and by the humans they're both trying to serve.
What You'll Do
· Develop content strategies and roadmaps for client accounts, aligning content to business goals, audience needs, and brand voice
- Write, edit, and optimize content briefs, ensuring deliverables are clear, SEO-informed, and grounded in audience insight
- Conduct keyword and prompt research and apply SEO, AEO and GEO best practices to improve organic visibility and search performance
- Help build and maintain content governance frameworks — information architecture, taxonomies, content ecosystem audits, and governance models — to keep client digital marketing content consistent and current
- Analyze content performance using SEO/AEO/GEO and analytics tools, translating data into clear recommendations for what to create, update, or retire
- Collaborate with user experience strategists, developers, writers, and account leads to keep content organized and on schedule
- Stay current on SEO, content design, and AI search trends and help bring new thinking into client work
What You Bring
· 2–4 years of experience in content strategy, content marketing, SEO, or a closely related role (agency experience a plus)
- Clear grounding in SEO fundamentals — keyword research, on-page optimization, content performance analysis. Experience with AEO and GEO is a plus, but not a requirement.
- Experience contributing to or maintaining content strategy practices (governance models, editorial standards, content audits, digital copywriting)
- Strong writing, editing, and organizational skills, with an eye for both strategic structure and line-level clarity
- Comfort working with content management systems (e.g. Drupal, WordPress) and SEO/analytics tools (e.g., Google Analytics, Search Console, Semrush, or similar)
- Ability to juggle multiple clients and projects, with strong attention to detail and deadlines
- A collaborative, curious mindset — someone who wants to learn and grow into a senior strategist role
Nice to Have
· Exposure to Salesforce or another CRM platform (e.g., Marketing Cloud, HubSpot) — certifications a plus
- Familiarity with AI search tools and how they're changing content discoverability (AI Overviews, ChatGPT, Perplexity, etc.)
- Experience with content taxonomy, tagging, or personalization strategies within a CMS or CRM environment
Yes& is an equal opportunity employer. We welcome applicants from all backgrounds and experience levels who are excited about the role.
Originally posted on Himalayas