创意总监, 社交
Creative Director, Social
在Yes&,大胆的创意是一种名片。最好的想法始于对受众、业务挑战、文化背景以及社交媒体能独特做到的事情的理解。
社交创意总监将这种理解转化为能够吸引关注、建立联系并赋予品牌独特存在的想法。
社交创意总监将这种理解转化为能够吸引关注、建立联系并赋予品牌独特存在的想法。我们正在寻找一位出色的创意构思者和实践者,能够深入分析需求,提出让需求更完善的提问,并找到将所有元素整合在一起的创意——然后带领团队将它做得出色。
这是一个为社交而打造的创意领导职位,期望你既能置身于工作中,又能保持对工作的关注。
所需经验/技能/能力:
· 在代理机构或类似快速发展的环境中,拥有10年以上创意指导、社交创意或整合创意领导的经验。
- 作品集突出大胆的社交创意,具有强大的概念思维,以及在各种平台和格式上出色执行的作品。
- 出色的概念能力,擅长在需求中发现大创意,并将业务目标、受众洞察、信息传递和策略转化为独特且可拥有的创意。
- 深入了解社交平台、受众行为、创作者动态、文化背景和内容格式,具备对原生内容的敏锐直觉,同时不会显得过于可预测。
- 有开发社交创意平台、活动和内容系列的经验,这些内容可以在有机内容、付费广告、网红、公关和整合项目中灵活运用。
- 强大的写作、叙事和视觉思维能力,能够自如地在文案、剧本、分镜脚本、创意领域、原型和其他方式之间切换,以实现创意。
- 具有实践者心态。你能够领导并亲自参与工作——在需要时塑造创意愿景,同时通过亲身参与使创意或执行更强大。
- 出色的创意领导能力,能够从最初想法到最终执行,激励设计师、文案、视频团队、创作者和制作合作伙伴。
- 强大的客户沟通能力,能够阐述创意背后的思路,与高级利益相关者共同完善创意,并在提案和新业务机会中展现有力的观点。
- 协作型领导风格,能够融合创意、策略、社交和会计等团队。
查看英文原文
At Yes&, bold creative is a calling card. And the best ideas start with understanding the audience, the business challenge, the cultural context, and what social can uniquely do.
The Creative Director, Social turns that understanding into ideas that earn attention, create connection, and give brands a distinctive presence.
The Creative Director, Social turns that understanding into ideas that earn attention, create connection, and give brands a distinctive presence. We’re looking for an exceptional conceptor and maker who can dig into a brief, ask the questions that make it better, and find the idea that brings it all together—then lead a team in making it great.
This is a creative leadership role built for social, with the expectation that you’ll stay both on and in the work.
Experience/Skills/Abilities Required:
· 10+ years of experience in creative direction, social creative, or integrated creative leadership within an agency or similarly fast-moving environment.
- A standout portfolio demonstrating bold social ideas, strong conceptual thinking, and beautifully executed work across platforms and formats.
- Exceptional conceptual skills, with a knack for finding the big idea inside a brief and turning business goals, audience insight, messaging, and strategy into distinctive, ownable creative.
- Deep understanding of social platforms, audience behaviors, creator dynamics, cultural context, and content formats, with strong instincts for what feels native without feeling predictable.
- Experience developing social creative platforms, campaigns, and content franchises that can flex across organic, paid, influencer, PR, and integrated programs.
- Strong writing, storytelling, and visual-thinking skills, with the ability to move between copy, scripts, storyboards, creative territories, prototypes, and other ways of bringing an idea to life.
- A maker mindset. You’re comfortable leading and doing—shaping the creative vision while getting into the work when it helps make the idea or execution stronger.
- Strong creative leadership skills, with the ability to inspire designers, writers, video teams, creators, and production partners from first thought through final execution.
- Strong client presence, with the ability to present the thinking behind the work, evolve ideas with senior stakeholders, and bring a compelling point of view to pitches and new business opportunities.
- A collaborative leadership style that brings creative, strategy, social, account, production, paid media, influencer, and PR teams together around one clear idea.
Other Requirements:
· You’re social-native, not social-only. You know what makes an idea work in-feed—and where a strong idea can travel beyond it.
- You’re curious about people, culture, brands, technology, creators, and whatever everyone will be talking about next.
- You know how to protect a big idea while letting it flex across platforms, formats, audiences, and channels.
- You’re comfortable embracing a brief, building on someone else’s thinking, and changing your own mind when the work gets better.
- You’re a generous creative partner with a clear point of view who makes the people and ideas around you stronger.
- You believe rigorous thinking and creative play belong together—and that the best social work can do more than fill a content calendar.
At Yes&, success means creating social work with a reason for being, an idea people can recognize, and enough creative energy to cut through without chasing every trend that passes by.
Bring us the brief, the audience insight, the impossible ask. Let’s find the idea that makes people care.
Originally posted on Himalayas