兼职首席市场官(CMO)
Fractional Chief Marketing Officer (CMO)
这是一个远程职位。
Fractional 首席营销官(CMO)
公司:Vulcury LLC
地点:悉尼
合作方式:Fractional / 兼职(基于范围;有扩展潜力)
汇报对象:CEO(位于美国加利福尼亚州)
薪酬:具有竞争力,根据经验和职责范围而定
关于 Vulcury
Vulcury LLC 是一家风险投资工作室和增长咨询公司,它在多个行业中构建、孵化并扩大业务规模,同时支持一些外部增长项目。该公司运营一个集中的增长职能,涵盖以下方面:
- 处于不同成熟阶段的内部孵化公司
- 跨多个行业的客户项目
- 与金融市场和投资主题相关的研究和内容驱动型项目
虽然 Vulcury 当前的大部分工作通过其子公司 TrustBridge 支持制造商和工业类企业,但更广泛的增长使命还包括技术驱动的服务、专业服务以及与投资相关的研究和出版工作。
职位概述
Vulcury 正在寻找一位位于悉尼的 Fractional 首席营销官(CMO),为公司的多行业业务组合和项目提供高级营销领导。
该职位适合一位经验丰富的营销高管,能够跨不同垂直领域、商业模式和受众类型开展工作,包括 B2B 服务、工业和制造生态系统,以及金融或投资导向的内容和平台。
Fractional CMO 将与位于加利福尼亚的 CEO 密切合作,与 Vulcury 各子公司的高级领导者协作,并监督一个主要位于印度的执行团队,负责跨渠道的日常增长活动。
这是一个需要亲自参与的领导职位,要求积极参与战略制定、优先级排序、审查和优化,而不仅仅是高层建议。
主要职责
营销策略与领导
· 在多个业务、行业和项目类型中定义并完善营销策略。
- 在各项举措中建立明确的增长优先级、顺序和成功指标。
- 平衡短期需求生成与长期品牌建设和权威性提升。
渠道监督与执行
对多种渠道提供高级监督和指导,包括:
- 付费社交媒体和数字广告
- SEO 和网站优化
- 内容营销和思想领导力
查看英文原文
This is a remote position.
Fractional Chief Marketing Officer (CMO)
Company:Vulcury LLC
Location:Sydney
Engagement:Fractional / Part-time (scope-based; potential to expand)
Reporting Line:CEO (based in California, United States)
Compensation:Competitive, commensurate with experience and scope About Vulcury
Vulcury LLC is a venture studio and growth advisory firm that builds, incubates, and scales businesses across adiverse set of industries, while also supportingselect external growth engagements. The firm operates a centralised growth function that spans:
- Internally incubated companies at varying stages of maturity
- Client engagements across multiple sectors
- Research- and content-driven initiatives related tofinancial markets and investment themes
While a meaningful portion of Vulcury’s current work supports manufacturers and industrial businesses through its subsidiaryTrustBridge, the broader growth mandate includestechnology-enabled services, professional services, and investment-related research and publishing efforts.
Role Overview
Vulcury is seeking aFractional Chief Marketing Officer (CMO)based in Sydney to provide senior marketing leadership across itsmulti-industry portfolio of businesses and engagements.
This role is well-suited for an experienced marketing executive who is comfortable operating acrossdifferent verticals, business models, and audience types—including B2B services, industrial and manufacturing ecosystems, andfinancial or investment-oriented content and platforms.
The Fractional CMO will work closely with aCEO based in California, collaborate with senior leaders across Vulcury’s subsidiaries, and oversee aprimarily India-based execution teamresponsible for day-to-day growth activities across channels.
This is ahands-on leadership role, requiring active involvement in strategy, prioritisation, review, and refinement—not merely high-level advisory input.
Key Responsibilities
Marketing Strategy & Leadership
· Define and refine marketing strategies across multiple businesses, industries, and engagement types.
- Establish clear growth priorities, sequencing, and success metrics across initiatives.
- Balance near-term demand generation with longer-term brand and authority building.
Channel Oversight & Execution
Provide senior-level oversight and guidance across a broad mix of channels, including:
- Paid social and digital advertising
- SEO and website optimization
- Content marketing and thought leadership (blogs, long-form articles, research-driven content)
- Email campaigns, lifecycle marketing, and SDR-support workflows
- Webinars, podcasts, and virtual events
- Media creation and multi-platform distribution
These efforts may support:
- Operating businesses within the Vulcury portfolio
- External client growth engagements
- Investment research, commentary, and financial thought leadership initiatives
Team Leadership (India-Based)
· Lead and mentor a distributed marketing and growth team based primarily in India.
- Translate strategic objectives into clear, executable work streams.
- Ensure quality, consistency, and performance across channels and verticals.
Cross-Functional & Cross-Regional Collaboration
· Interface directly with the U.S.-based CEO and senior leadership on priorities and performance.
- Coordinate with product, sales, research, and operations leaders to ensure alignment.
- Adapt messaging and channel strategy to different buyer types, sales cycles, and audiences.
Industry-Specific Context (As Relevant)
· Support initiatives related to manufacturing, supply chain, and industrial services where applicable.
- Contribute to growth and content strategies related tofinancial investments, markets, and research-driven products.
- Adjust marketing approaches to suit technical, regulated, or high-trust environments.
Engagement Details
· Structure:Fractional / part-time, scope-based
- Location:Sydney, Australia (remote-friendly with cross-time-zone collaboration)
- Travel:Occasional travel may be beneficial but is not required
Requirements
Qualifications
Required
- Senior marketing leadership experience (typically 12+ years), including executive or head-of-marketing roles.
- Demonstrated depth across a wide range of marketing channels, both strategic and operational.
- Experience leading distributed or offshore marketing teams.
- Strong executive communication skills and comfort working directly with founders and CEOs.
- Ability to operate effectively across multiple industries and business models.
Preferred
- Experience spanningB2B services, industrial/manufacturing, and/or financial or investment-related businesses.
- Background in growth consulting, venture studios, or multi-brand portfolios.
- Familiarity with research-led or content-driven growth strategies.
- Experience supporting complex or multi-stakeholder sales environments.
Benefits
Why This Role
· Fractional flexibility:Senior-level influence without full-time constraint.
- Industry breadth:Exposure to multiple sectors, audiences, and growth challenges.
- Global collaboration:Work at the intersection of U.S.-based leadership and India-based execution.
- Substantive impact:Direct ownership of strategy, prioritisation, and execution quality.
- Expandable scope:Opportunity to deepen or broaden engagement as Vulcury scales.
Originally posted on Himalayas