市场主管
Head of Marketing
Revpanda Group 是一家领先的数字营销巨头,专注于电子游戏博彩、联盟营销和以业绩为导向的解决方案。在 B2B 和 B2C 市场均有强大影响力,我们正在寻找一位经验丰富且具有战略眼光的集团市场总监,负责领导并优化我们的全球营销计划。
市场总监将负责制定和执行全面的营销策略,推动品牌增长、客户获取和多个业务线的收入。该职位需要对绩效营销、线索生成、销售支持和品牌定位有深入理解,特别是在电子游戏博彩和数字营销领域。
理想的候选人应是数据驱动型领导者,具备 SEO、PPC、社交媒体、内容营销、电子邮件营销、数字公关、赞助和合作方面的实战经验。候选人还需熟练管理跨职能和远程团队,同时确保与公司业务目标保持一致。
该职位为一位具有战略眼光和结果导向的营销领导者提供了独特的机会,可以掌控一个快速发展的营销生态系统。
职责:
市场营销策略与绩效
- 为 Revpanda Group 所有公司制定并实施统一的营销策略,涵盖 B2B 和 B2C 运营。
- 监督品牌定位、客户获取、留存及多渠道的绩效营销。
- 优化营销支出,确保数据驱动决策,以最大化投资回报率。
- 利用 SEO、PPC、电子邮件营销、CRM 和数字公关策略推动可持续增长。
- 实施线索生成和营销自动化策略,以支持销售团队。
领导力与团队管理
- 组建、指导并领导跨职能的营销团队,涵盖社交媒体、内容、付费媒体、活动和合作等不同领域。
- 促进营销、销售和业务发展团队之间的协作,使营销工作与收入目标保持一致。
- 监督赞助、展会和战略合作伙伴关系的执行,以提升市场影响力。
市场拓展与品牌建设
- 强化 Revpanda Group 的全球品牌形象。
- 识别并利用新的合作和赞助机会,扩大市场影响力。
- 在行业活动、展会和网络机会中代表公司,推动业务增长。
要求:
- 至少 5 年在搜索引擎优化(SEO)、付费广告(PPC)、社交媒体、内容营销、电子邮件营销、数字公关、赞助和合作领域的经验。
查看英文原文
Revpanda Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. With a strong presence in both B2B and B2C markets, we are looking for an experienced and strategic Group Head of Marketing to lead and optimize our global marketing initiatives.
The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, customer acquisition, and revenue across multiple business lines. This role requires a strong understanding of performance marketing, lead generation, sales enablement, and brand positioning in the iGaming and digital marketing sectors.
The ideal candidate will be a data-driven leader with hands-on experience in SEO, PPC, social media, content marketing, email marketing, digital PR, sponsorships, partnerships. Candidates must also be proficient in managing cross-functional and remote teams while ensuring alignment with the company’s business objectives.
This position offers a unique opportunity for a strategic and results-oriented marketing leader to take ownership of a fast-growing marketing ecosystem.
Responsibilities:
Marketing Strategy & Performance
- Develop and implement a unified marketing strategy for all Revpanda Group companies, covering both B2B and B2C operations.
- Oversee brand positioning, customer acquisition, retention, and performance marketing across multiple channels.
- Optimize marketing spend and ensure data-driven decision-making to maximize ROI.
- Utilize SEO, PPC, email marketing, CRM, and digital PR strategies to drive sustainable growth.
- Implement lead generation and marketing automation strategies to support sales teams.
Leadership & Team Management
- Build, mentor, and lead a cross-functional marketing team across disciplines such as social media, content, paid media, events, and partnerships.
- Foster collaboration between marketing, sales, and business development teams to align marketing efforts with revenue objectives.
- Oversee the execution of sponsorships, expos, and strategic partnerships to enhance market presence.
Market Expansion & Brand Development
- Strengthen Revpanda Group’s global brand presence.
- Identify and leverage new opportunities for partnerships and sponsorships to expand market influence.
- Represent the company at industry events, expos, and networking opportunities to drive business growth.
Requirements:
- Minimum of 5 years of experience in senior marketing leadership roles (Head of Marketing, VP of Marketing, CMO, or equivalent).
- Strong expertise in iGaming, affiliate marketing, or performance marketing.
- In-depth knowledge of B2B and B2C marketing strategies within digital industries.
- Proven track record in performance marketing, analytics, and ROI optimization.
- Experience managing SEO, PPC, CRM, content marketing, social media, and digital PR campaigns.
- Strong leadership skills with experience in managing remote and cross-functional teams.
- Proficiency in sales and lead generation strategies to support business development efforts.
- Ability to balance creativity with commercial acumen to drive both brand and revenue growth.
- Hands-on experience with paid social media, sponsorships, partnerships, and expos is an advantage.
What we offer
- Diverse career growth opportunities
- Friendly and supportive colleagues
- Highly competitive salary and bonuses
- Performance related bonuses
- "Refer a friend" bonus
- Possibility of successfully managing work-life balance
- Corporate events
- Advanced benefits package (public holidays, additional days off, etc).
- Paid trainings and work-related courses
- Corporate travel opportunities
Originally posted on Himalayas