高级产品营销经理 I
Sr Product Marketing Manager I
生命周期营销经理
全职 · 远程（美国）Jeppesen ForeFlight
Jeppesen ForeFlight 为全球飞行员、航空运营公司和主要航空公司打造行业领先的航空软件。作为一家高增长、获得私募股权支持的公司，我们专注于扩大运营规模、加强财务基础设施，并推动整个业务的运营卓越。我们的团队结合深厚的领域专业知识与协作、高性能的文化，解决复杂挑战并支持持续增长。全职 · 远程（美国）
关于该职位
我们正在寻找一位生命周期营销经理，负责在销售之后如何向客户进行营销：保持客户参与、续费和增长的活动和计划。你将处于营销和客户成功之间，将客户旅程中的位置转化为合适的时机和信息。
这个职位适合有几年营销经验的人，他们已经证明自己能够开展项目，并希望获得更大的发展空间：有机会从头到尾负责一个策略，直接与跨职能合作伙伴合作，并成长为更广泛的生命周期领导者。
主要职责
• 设计客户生命周期营销策略。建立并负责一个生命周期营销框架，映射完整的售后旅程（上手、采用、扩展和续费），并在每个阶段定义推动客户前进的营销行动。
• 与客户成功团队合作。与CS团队紧密配合，确定每个客户所处的生命周期阶段，对齐健康度和风险指标，并协调营销和CS的接触点，使客户获得一致的体验。
• 定义并跟踪基于账户的信号。确定哪些行为、产品使用和参与信号表明续费风险、扩展准备或脱离，然后建立跟踪和细分以采取行动。
• 将信号转化为行动。将生命周期阶段和账户信号转化为有针对性的活动和策略：培育、重新参与、续费、升级和倡导计划，以推动可衡量的结果。
• 运行续费营销计划。负责支持保留和按时续费的营销工作，包括定时沟通、价值强化以及风险客户挽回活动，与CS和销售密切协调。
• 测量、学习和优化。跟踪绩效是否符合保留、扩展和参与目标；向相关方报告洞察。
查看英文原文
Lifecycle Marketing Manager
Full-Time · Remote (US)Jeppesen ForeFlight
Jeppesen ForeFlight builds industry-leading aviation software used by pilots, aircraft operators, and major airlines worldwide. As a high-growth, private equity-backed company, we are focused on scaling our operations,
strengthening our financial infrastructure, and driving operational excellence across the business. Our team combines deep domain expertise with a collaborative, high-performance culture to solve complex challenges and support continued growth. Full-Time · Remote (US)
About the role
We're looking for a Lifecycle Marketing Manager to own how we market to customers after the sale: the campaigns and programs that keep customers engaged, renewing, and growing. You'll sit at the intersection of
marketing and customer success, translating where a customer is in their journey into the right message at the right moment.
This role a great fit for someone with a few years of marketing experience who has proven they can run programs and is now hungry for more scope: the chance to own a strategy end to end, work directly with cross-functional
partners, and grow into a broader lifecycle leader.
Key Responsibilities
• Design the customer lifecycle marketing strategy. Build and own a lifecycle marketing framework that maps
the full post-sale journey (onboarding, adoption, expansion, and renewal) and defines the marketing actions that move customers forward at each stage.
• Partner with Customer Success. Work hand in hand with the CS team to pinpoint where each customer sits in the lifecycle, align on health and risk indicators, and coordinate marketing and CS touchpoints so customers
get one coherent experience.
• Define and track account-based signals. Determine which behavioral, product-usage, and engagement signals
indicate renewal risk, expansion readiness, or disengagement, then build the tracking and segmentation to act on them.
• Turn signals into action. Translate lifecycle stage and account signals into targeted campaigns and plays: nurture, re-engagement, renewal, upsell, and advocacy programs that drive measurable outcomes.
• Run renewal marketing programs. Own the marketing that supports retention and on-time renewals including timed communications, value reinforcement, and at-risk win-back campaigns, in close coordination with CS and sales.
• Measure, learn, and optimize. Track performance against retention, expansion, and engagement goals; report insights to stakeholders; and continually test and refine what works.
• Work across teams. Collaborate with product, sales, marketing ops, and analytics to deliver integrated campaigns and keep customer data clean, compliant, and actionable.
Basic Qualifications
• 3-5 years of B2B marketing experience, ideally including lifecycle/CRM marketing, retention or renewal
marketing, or account-based marketing.
• A track record of running marketing campaigns end to end and using data to improve them.
• Comfort with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce, or similar) and an appetite to learn new tools.
• Strong analytical instincts. You can read customer signals and campaign metrics and know what to do next.
• A collaborative style. You enjoy working closely with customer success, sales, and other partners.
• Clear communication and the ability to present plans and results to stakeholders.
Preferred Qualifications
• Experience marketing to an existing customer base (retention, expansion, or advocacy programs).
• Familiarity with customer health scoring or lifecycle-stage models.
• Exposure to SaaS or subscription business models.
About Jeppesen ForeFlight:
Jeppesen ForeFlight is a leading provider of innovative aviation software solutions, serving the Commercial, Business, Military, and General Aviation sectors globally. Combining Jeppesen’s 90-year legacy of accurate aeronautical data with ForeFlight’s expertise in cutting-edge aviation technology, the company delivers an integrated suite of tools designed to enhance safety, improve operational efficiency, and sharpen decision-making.
Why You Should Join (USA):
At Jeppesen ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we empower them to make a direct impact on our products and services messaging. We strive to provide our team and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but not limited to the following:
- Medical, dental, vision insurance with Employer paid health premiums
- Open PTO Policy
- 401(k) with up to 10% company matching and immediate vesting
- 12 Weeks Paid Parent Leave
- Flight Training Rewards
Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $98,000.00 to $120,000.00
Jeppesen ForeFlight – EOE including Disability/Vets | Pay Transparency | E-Verify Participant
Originally posted on Himalayas