市场总监
Marketing Director
这是一个远程职位。
市场总监
部门：市场部
汇报对象：执行领导层
职位概述
市场总监负责领导X-Series USA的市场营销策略、品牌建设、需求生成、产品营销和行业定位。该职位负责规划和执行支持设备销售、经销商发展和客户生命周期参与的市场营销活动。市场总监与销售、工程、服务、应用和运营团队紧密合作，确保市场营销工作准确传达产品功能，强化X-Series的服务驱动文化，并产生合格的销售机会。该职位是品牌一致性、市场营销绩效跟踪和可扩展的市场营销基础设施开发的核心领导者。主要职责
- 制定并执行与公司增长目标和营收目标一致的年度市场营销策略。
- 领导产品营销活动，包括设备发布活动、产品定位和专业技术信息的开发。
- 管理品牌形象，确保所有营销渠道（包括数字平台、印刷材料、广告和活动）的一致性。
- 规划和管理展会和活动营销策略，包括展位信息、宣传材料、演示计划和潜在客户获取流程。
- 主导数字营销活动，包括网站策略、SEO优化、社交媒体项目、电子邮件营销活动和付费广告工作。
- 与销售领导合作，制定产生合格潜在客户的活动，支持销售管道增长。
- 与工程、服务和应用团队合作，确保营销内容保持技术准确性，并反映实际的制造流程。
- 管理客户案例研究、技术内容、视频、白皮书和以投资回报率为导向的营销工具的开发。
- 制定支持XOVR零件和服务增长的市场营销活动，包括服务合同营销、已安装设备参与和零件推广活动。
- 通过联合品牌营销工具、区域营销支持和培训内容开发，支持经销商网络扩展。
- 建立市场营销绩效指标和报告仪表板，以跟踪投资回报率、活动效果和品牌认知度增长。
- 管理市场营销预算、供应商关系和其他相关事务。
查看英文原文
This is a remote position.
Marketing Director
Department: Marketing
Reports To: Executive Leadership
Job Summary
The Marketing Director is responsible for leading X-Series USA’s marketing strategy, brand development, demand generation, product marketing, and industry positioning. This role oversees the planning and execution of marketing initiatives that support equipment sales, dealer development, and lifecycle customer engagement. The Marketing Director collaborates closely with Sales, Engineering, Service, Applications, and Operations teams to ensure marketing efforts accurately communicate product capabilities, reinforce X-Series’ service-driven culture, and generate qualified sales opportunities. This position acts as the central leader for brand consistency, marketing performance tracking, and scalable marketing infrastructure development. Key Responsibilities
- Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.
- Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.
- Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.
- Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.
- Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.
- Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.
- Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.
- Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.
- Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.
- Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.
- Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.
- Manage marketing budgets, vendor relationships, and external agency coordination.
- Build, mentor, and manage marketing team members as company growth requires.
- Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.
- Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.
·Other duties as assigned.
Requirements
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries.
- 3+ years of marketing leadership or management experience.
- Demonstrated experience managing technical product marketing and trade show programs.
- Proven ability to develop marketing strategies that drives measurable revenue growth.
- Experience working cross-functionally with sales, engineering, and service organizations.
- Proficiency in CRM and marketing automation platforms (Zoho experience preferred).
Skills & Competencies
- Strong strategic planning and execution skills.
- Excellent written, verbal, and visual communication abilities.
- Ability to translate technical product capabilities into customer-focused value messaging.
- Strong project management and organizational skills.
- Data-driven decision-making and marketing performance analysis capabilities.
- Creative problem-solving and brand development expertise.
- Ability to operate effectively in a fast-paced, growth-oriented environment.
- Strong collaboration and leadership skills across cross-functional teams.
Work Environment / Schedule
- Hybrid or remote work depending on company needs.
- Travel required for trade shows, customer events, and internal company meetings.
- Standard business hours with occasional flexibility to support events, launches, and industry deadlines.
Benefits
Compensation Range
Starting at $85,000 – $95,000 annually, based on experience and qualifications.
Benefits
- Major medical, vision, and dental insurance.
·401(k) with company match.
·Paid time off and holidays.
- Professional development and training opportunities.
- Travel reimbursement and per diem for business travel.
- Collaborative, team-oriented work environment with strong growth potential.
About the Company
X-Series USA is a leading provider of advanced manufacturing equipment solutions designed to transform metal fabrication through high-performance automation and service-driven customer support. The company delivers precision-engineered fabrication systems including laser cutting, robotic welding, beam processing, and press brake solutions backed by responsive parts and service support. X-Series is committed to helping customers improve throughput, quality, and operational efficiency while fostering a culture built on integrity, teamwork, and continuous improvement.
Originally posted on Himalayas