高级营销技术顾问(Braze)
Senior Martech Consultant (Braze)
高级Martech顾问(Braze)
智能营销 | 远程办公 | 全职 | 欧洲、中东和非洲地区
我们是谁:前台转型专家
Bluprintx(BPX)是一家全球性的AI驱动咨询公司,致力于为首席营销官(CMO)和首席营收官(CRO)设计并交付智能前台。我们获得私募股权支持,发展迅速,在10个国家拥有300家活跃客户,已完成超过1,750次实施。我们连接人员、技术和AI,将碎片化转化为绩效,与全球领导者合作,现代化营销、CRM、内容、AI和数据的连接方式。在BPX,我们聘请在商业战略和技术执行交汇点上茁壮成长的运营者和专家。
我们做什么:简化前台的复杂性
我们帮助世界上最雄心勃勃的公司,包括Uber Eats、BNY和Xerox,理清阻碍企业增长的操作复杂性。作为Adobe金牌解决方案合作伙伴和Salesforce峰会合作伙伴,我们在整个前台领域提供策略和实施服务。我们的专有方法构建可持续的赋能生态系统,最大化投资回报率并加快上市速度。通过将AI嵌入商业流程,我们帮助客户更快行动并保持领先。
职位描述
BPX正在招聘高级Martech顾问加入我们的智能营销团队。你将配置、构建和优化企业客户的客户参与平台,将营销用例转化为可运行、可衡量的跨渠道旅程。Braze是该团队的主要参与平台,由Twilio Segment等客户数据平台和Snowflake等云数据仓库提供支持。这是一个需要动手操作的交付角色:你将与客户的市场营销、CRM和数据团队合作,塑造用例,构建活动和画布,设置其背后的数据和集成,并在上线后确保其良好运行。你将加入一个不断壮大的团队,负责我们一些最大项目的参与交付,从平台迁移一直到持续优化。
你将负责
· 与客户的市场营销和CRM团队进行用例和需求会议,将业务目标转化为可构建、可测试的旅程。
· 在Braze中构建和配置跨渠道活动和画布,涵盖电子邮件、推送、应用内、短信和其他消息渠道。
· 使用Liquid、Connected Content和Content Blocks编写和维护动态、个性化的内容,由客户属性和事件驱动。
· 设置每个旅程背后的数据:用户属性、事件、行为等,确保数据准确性和完整性。
查看英文原文
Senior Martech Consultant (Braze)
Intelligent Marketing |Remote | Full-Time | EMEA
Who We Are: Front Office Transformation Experts
Bluprintx (BPX) is a global, AI-powered consultancy built to design and deliver the intelligent front office for CMO and CRO executives. We are private equity-backed and scaling fast, with 300 active customers across 10 countries and more than 1,750 implementations. We connect people, technology, and AI to turn fragmentation into performance, partnering with global leaders to modernize how marketing, CRM, content, AI & Data connect. At BPX, we hire operators and specialists who thrive at the intersection of commercial strategy and technical execution.
What We Do: Cutting Complexity Across the Front Office
We help the world's most ambitious companies, including Uber Eats, BNY, and Xerox, untangle the operational complexity that slows enterprise growth. As a Gold Adobe Solution Partner and Salesforce Summit Partner, we deliver strategy and implementation across the full front office. Our proprietary methodology builds sustainable enabled ecosystems that maximize ROI and accelerate speed to market. By embedding AI into commercial workflows, we help clients move faster and stay ahead.
`
The Role
BPX is hiring Senior Martech Consultants into our Intelligent Marketing practice. You will configure, build and optimise customer engagement platforms for enterprise clients, turning marketing use cases into live, measurable, cross-channel journeys. Braze is the primary engagement platform for this team, fed by customer data platforms such as Twilio Segment and cloud data warehouses such as Snowflake. This is a hands-on delivery role: you work with client marketing, CRM and data teams to shape use cases, build the campaigns and Canvases, set up the data and integrations behind them, and keep them performing well after go-live. You will join a growing team that owns engagement delivery on some of our largest programmes, from platform migrations through to ongoing optimisation.
What you’ll do
· Run use case and requirements sessions with client marketing and CRM teams, turning business goals into buildable, testable journeys.
· Build and configure cross-channel campaigns and Canvases in Braze across email, push, in-app, SMS and other messaging channels.
· Write and maintain dynamic, personalised content using Liquid, Connected Content and Content Blocks, driven by customer attributes and events.
· Set up the data behind each journey: user attributes, custom events, segments and audience syncs from the CDP and data warehouse.
· Support migrations from legacy marketing automation platforms, including template, data and journey rebuilds, parallel running and cutover.
· Plan and run testing, from QA, seed lists and previews through to A/B tests, multivariate tests and control groups.
· Monitor deliverability, performance and data flows, and diagnose issues across the stack before they reach the client's customers.
· Build consent, preference management and regulated content controls into every journey, including GDPR and sector-specific requirements.
· Enable client teams through documentation, training and hands-on coaching so they can run the platform day to day.
· Contribute to BPX delivery accelerators, templates and reusable assets, and support pre-sales with scoping and effort estimates.
What you’ll bring
· Braze certification (Certified Practitioner or above) is preferred. Strong candidates from other engagement platforms who commit to achieving Braze certification within their first three months will also be considered.
· Certifications in Twilio Segment, Adobe Marketo Engage, Salesforce Marketing Cloud or Adobe Journey Optimizer are an advantage.
· Four or more years hands-on in marketing automation or customer engagement platforms, ideally in a consulting, agency or enterprise martech team.
· Proven build experience on multi-step, multi-channel journeys, with a sound grasp of segmentation, triggers, throttling and frequency capping.
· Working knowledge of HTML and CSS for email and message templates, and comfort with Liquid or similar templating languages.
· Understanding of how customer data reaches an engagement platform, from CDPs such as Segment and warehouses such as Snowflake, via APIs, SDKs and data syncs. SQL is a plus.
· Familiarity with product analytics and experimentation tools such as Amplitude is an advantage.
· Practical grasp of GDPR, ePrivacy and consent management. Experience in financial services or other regulated industries is an advantage.
· Consulting or agency background, credible with client marketers and comfortable working alongside data engineers and architects.
· Fluent English and the right to work in an EMEA country where BPX operates.
Why this role, why now
Customer engagement is where our clients' data investment turns into revenue, and demand for Braze skills across BPX's Intelligent Marketing practice is outstripping the team we have. We are growing this team over the next year to deliver large, multi-year engagement programmes, from platform migrations to ongoing optimisation. This role puts you in the build seat on enterprise programmes running a modern stack of CDP, cloud data warehouse and engagement platform, with architects and data specialists alongside you. If you want to go deep on Braze while building breadth across the wider front office, this is that seat.
Additional information
Competitive salary, benchmarked to local market and individual experience. This is a delivery role and does not carry commission or an OTE component. Actual offer depends on experience, location and qualifications; ranges for candidates based outside the UK are benchmarked to the local market.
Bluprintx is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, ethnic or national origin, age, sex, pregnancy and maternity, sexual orientation, gender identity or expression, religion or belief, disability, genetic information, marital or civil partnership status, or any other characteristic protected by applicable law. Employment decisions are based on merit, qualifications and business need. We are committed to an accessible recruitment process and will consider requests for reasonable accommodation at any stage, contact us to discuss what you need.
Originally posted on Himalayas