Taboola 媒体购买员 | 宠物品牌 | 电商
Taboola Media Buyer | Pet Brand | Ecommerce
我们是一家以业绩为导向的D2C宠物品牌,每年在Google和Meta上的投入达数百万美元。
我们已经运行过Taboola并验证了该模式的有效性,现在需要一位专职的广告购买员将它提升到新的高度。这里的潜力很大:一个经过验证的品牌、真实的产品,以及一个已准备好扩展的渠道。
我们正在寻找一位精通如何在原生平台上进行扩展的媒体购买员。
重要提示:我们是一个合法的白帽电商品牌,拥有真实产品。你的相关经验必须来自于为真实的D2C/电商品牌运行原生广告,而不是套利、点击诱饵或黑帽转化路径。如果你的背景是广告套利或“性感”内容网站,那么这并不适合你。
如果你符合以下条件,那么这就是适合你的机会:
- 你是专注于D2C绩效营销的独立操作者
- 你研究顶级D2C品牌在原生平台上的做法
- 你思考的是钩子、角度和吸引眼球的创意,而不仅仅是广告结构
- 你知道如何制作看起来不像广告的原生广告
你会做:
- 独立管理我们的Taboola广告活动全流程:日常优化、创意和标题测试、有纪律的扩展
- 基于当前D2C的成功做法,创建新的概念、钩子、标题和缩略图想法
- 使用AI工具更快地构思和生成广告变体
- 与我们的CRO团队合作,使落地页与广告信息保持一致(如广告文章、直接到产品等)
理想的候选人具备:
- 为白帽D2C电商品牌运行Taboola的实际经验
- 对原生广告最佳实践有扎实的理解,并了解其与社交广告的不同之处
- 创造性思维:你提出新点子,而不仅仅是执行
- 在原生广告上有大预算的经验
薪酬:
- 试用期(至少1个月):具有竞争力的时薪
- 试用期后:时薪 + 根据产生的利润计算的绩效奖金
- 优秀表现者将根据结果直接获得奖励
申请时请包含:
- 确认你为独立操作者(不与团队或代理公司合作)
- 当前活跃客户数量及每周可用小时数
- 相关经验的证明:过去6个月内你花费最多的Taboola账户(月广告支出 + 所属领域),品牌需确认为白帽D2C/电商。截图、仪表盘或实时广告示例优先(我们理解保密协议,因此可匿名/遮盖相关内容,但需展示真实数据和真实结果)
- 你如何跟进Taboola和D2C原生趋势
- 你期望的月薪酬
优秀的申请人将被要求录制一段简短的视频
查看英文原文
We're a performance-driven D2C pet brand spending 7 figures a year across Google and Meta.
We've already run Taboola and proven the concept works, now we need a dedicated buyer to take it to the next level. The potential here is high: a proven brand, real products, and a channel that's ready to scale.
We're looking for one skilled media buyer who knows how to scale on native.
Important: we're a legitimate white-hat ecommerce brand with real products. Your relevant experience must come from running native ads for genuine D2C/ecommerce brands, not arbitrage, clickbait, or blackhat funnels. If your background is ad arbitrage or "juicy" content sites, this isn't the right fit.
This IS for you if:
- You're a solo operator obsessed with D2C performance marketing
- You study what top D2C brands are doing on native platforms
- You think in hooks, angles, and thumb-stopping creatives, not just campaign structures
- You know how to craft native ads that don't feel like ads
What you'll do:
- Personally manage our Taboola campaigns end-to-end: daily optimization, creative and headline testing, disciplined scaling
- Create fresh concepts, hooks, headlines, and thumbnail ideas based on what's working in D2C now
- Use AI tools to ideate and produce ad variations faster
- Work with our CRO team to align landing pages with ad messaging (advertorials, direct-to-product, etc.)
The ideal candidate has:
- Hands-on experience running Taboola for white-hat D2C ecommerce brands
- A solid grasp of native best practices and how they differ from social
- A creative mindset: you propose new ideas, not just execute
- Experience with substantial budgets on Native
Compensation:
- Trial phase (minimum 1 month): competitive hourly rate
- After trial: hourly rate + performance bonuses based on profit generated
- Top performers are rewarded directly for results
To apply, include:
- Confirmation that you work solo (not with a team or agency)
- Your current active client count and hours available per week
- Proof of relevant experience: your top spending Taboola account in the last 6 months (monthly ad spend + niche), with the brand confirmed as white-hat D2C/ecommerce. Screenshots, dashboards, or live ad examples strongly preferred (we understand NDAs, so anonymize/redact what you must, but show real numbers and real results)
- How you stay current with Taboola and D2C native trends
- Your expected monthly compensation
Strong applicants will be asked to record a short Loom walking through their creative testing and scaling process, and how they'd approach scaling a pet bed on Taboola.
Originally posted on Himalayas