性能营销负责人
Performance Marketing Lead
职位描述
Thatch 正在重新定义健康福利的运作方式。我们正在寻找一位性能营销负责人，以建立和扩展新的获客渠道。
你将负责付费社交、CTV、户外广告、电台和新兴渠道的整体策略。这是一个从零开始构建的职位。你将决定投资方向、测试内容以及如何衡量成功，并与增长、产品营销、设计和分析团队紧密合作，将新渠道转化为可重复的线索来源。
你将负责的工作
- 负责付费社交、CTV、户外广告、电台、播客和新兴渠道的增长策略。
- 制定并执行有明确假设、成功指标和测量计划的渠道测试方案。
- 与设计和产品营销团队合作，为每个受众和渠道开发定制化创意。
- 管理媒体购买和制作方面的代理和供应商关系。
- 测量线索、获客成本和收入的表现，并利用这些洞察指导投资决策。
- 为那些无法通过最后点击归因的渠道建立归因和增量框架。
- 与分析、产品营销和财务团队紧密合作，优先处理增长机会。
- 扩展成功的项目，同时持续测试新的获客渠道。
我们寻找的人选
- 有在多个渠道上建立和扩展付费获客项目的经验。
- 有负责策略、预算、执行和衡量的经验。
- 对付费社交有深入理解，并熟悉 CTV、户外广告、电台、播客和其他新兴渠道。
- 有设计实验和衡量增量的经验。
- 具备强大的分析能力，并有使用数据做出投资决策的记录。
- 能够在不确定的环境中工作，并从零开始构建新项目。
- 优秀的跨职能合作伙伴，能有效与设计、产品营销、分析和管理层协作。
突出的背景经历
- 从零开始建立了新的获客渠道。
- 在一家高增长的 B2B SaaS 公司中扩展了付费社交。
- 在 CTV、播客、户外广告或音频等新兴渠道有相关经验。
- 有将实验转化为可重复增长的记录。
- 与创意、产品营销和分析团队紧密合作。
- 使用 AI 加快速度，测试更多想法，提升广告活动表现。
我们如何协作
- 我们赋予员工所有权，并期待良好的判断力。
- 我们快速行动，但不牺牲质量。
- 我们跨职能协作，解决复杂问题。
查看英文原文
About the role
Thatch is rewiring how health benefits work. We're looking for a Performance Marketing Lead to build and scale new acquisition channels.
You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.
What you will do
- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
- Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.
What we are looking for
- You've built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.
Experience that stands out
- Built new acquisition channels from the ground up.
- Scaled paid social for a high-growth B2B SaaS company.
- Experience across emerging channels like CTV, podcasts, OOH, or audio.
- A track record of turning experiments into repeatable growth.
- Partnering closely with Creative, Product Marketing, and Analytics.
- Using AI to move faster, test more ideas, and improve campaign performance.
How we work
- We give people ownership and expect good judgment.
- We move quickly without compromising quality.
- We work across functions to solve hard problems.
- We learn from customers and continuously improve.
What to expect
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- An initial conversation with a recruiter.
- A conversation with the hiring manager.
- A practical exercise related to the work you'll be doing.
- Conversations with future teammates and cross-functional partners.
- A final conversation with our Leadership team.
Estimated Compensation Range
$145,000—$193,000 USD
About Thatch
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.